Li Guoqing Advised Liu Qiangdong To Sell More Clothes And Sell Less Books.
< p > in the 2013 China shoes and clothing industry e-commerce summit held in 2013, there was no lack of excellent quotations in the speech "a href=" http://www.91se91.com/pioneer/ "/a".
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< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201310/17/20131017123548_sj.JPG "/" < < > >
< p > < strong > quotations 1: advise Liu Qiangdong < /strong > /p >
< p > several selling stupid stupid black and thick electricity providers are still dead pinch, vip.com came out.
Why do I say Liu Qiangdong is not strategic and ignorant?
The book market in China deducts forty billion of the textbooks and teaching aids. The bookstore's general distribution book is thirty billion. When Dangdang is listed, book sales have accounted for over 20%. Today it accounts for more than 40% of the general book sales. Is it worth fighting for? (of course) you have lost the gross profit margin of 6 points, but I still make profits.
I have been on the market for three years, and I would like to advise Liu Qiangdong that the most important thing to do is not to divert Tmall's clothing.
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< p > comment: big guys are never afraid of opponents hitting eggs and rocks, but they are afraid that their opponents will be hurt too deeply.
Therefore, Li Guoqing, on the other hand, advised and displayed "muscles". How did Liu Qiangdong feel when he heard it? < /p >
< p > < strong > quotations two: to Ma Yun < /strong > < /p >
< p > I said to Ma Yun five years ago, Taobao mall is not the most valuable cosmetics, washing, your biggest business is not my purchase volume, cost advantage is not, will only be forced to prostitute.
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< p > comment: in the past five years, who is good and who is prostitute? In the business world of death, rules first, good prostitution is interesting, but it is just fun.
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< p > < strong > quotations three: < a href= "http://www.91se91.com/news/index_c.asp > > old clothes < /a > brand encountered challenges" /strong > /p ".
< p > old brand clothing has encountered great challenges. It is not only marginalized in the tide of the Internet, but more importantly, it has encountered a lot of backlog. This backlog has made them see that the Internet is a good sewer and the radiating radius is very broad.
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< p > comment: the real intention of this passage is that traditional brands will be abandoned if they do not learn to embrace the Internet.
But hugging is not for stealing. You need to be sincere and sincere enough.
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< p > < strong > quotations four: < /strong > < a > href= > http://www.91se91.com/news/index_c.asp > strong > > brand name > /strong > /a > strong > dividend is about to disappear.
< p > 2013 the biggest hot spot is selling clothing and shoes online. In this round of clothing business boom, Amoy brands are facing crisis and opportunity.
The crisis comes from the fact that Tmall supported the Amoy brands in the early years to stimulate the traditional brands. When the traditional brands were touching the net, Tmall would have to complete the pformation, not only to sell the Amoy brands, but also to support the traditional brands, and the flow and dividends of the brands would be lost.
Today, the sales of Amoy brands in Taobao are only 1/8 of Dangdang.
This is the opportunity to Amoy the brand.
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< p > comment: Li Guoqing is warning the Amoy brands. Your family has already had some new sweetheart, but it doesn't matter. We have plenty of good farmland and good wine and delicious food.
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< p > < strong > < span > style= "DISPLAY: none" id= "1381986076658S" > /span > Five: do not fear others to engage in /strong > /p >
< p > < /p >.
Before P, there were a lot of negative attacks: my wife and I decided the day before yesterday that we had to make low-key investor relations, and we didn't go out to do road shows. Why? Because I had money, I listed RMB about one billion yuan, and I still have about one billion yuan in my account.
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