Sichuan'S Export Shoes City "Trinity" System Drives The Rapid Development Of Shoe Industry

< p > since 2002, the "China's < a href=" http://www.91se91.com/news/index_x.asp "women's shoes < /a > has become one of the largest footwear manufacturing bases in Western China, which has been built in 2002.

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< p > however, because of the shortage of land resources and the increase of labor cost in big cities, the profit margins and expansion margins of the shoe making industry in Chengdu are narrowing.

In addition, in recent years, Chengdu has vigorously promoted the modern industrial system. As a labor-intensive industry, the relocation of shoemaking industry has become a trend.

Transformation and upgrading have become the necessary choice for the "women's shoes city of China" at the moment.

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Where do we turn to "P"? How do we turn? What kind of industrial structure will be formed after the pfer of "China's women's shoes capital" and the shoe industry? These problems not only torture Chengdu's shoe bosses, but also become the focus of relevant government departments.

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< p > Anyue County acutely captured the huge industrial opportunities of Chengdu footwear industry relocation. With the support of the local government, in September 11th, the Yu Cheng international shoe making industrial park, which was jointly built by Chengdu shoe manufacturers, broke ground in Anyue, and a large scale Park undertaking the development of footwear manufacturing enterprises in Western China began to build.

In September 24th, more than 70 shoe-making enterprises signed up for the first phase of Chongqing Cheng park.

On the same day, Wuhou District "the capital of Chinese women's shoes" (Sichuan export shoe city), as an industrial export place, reached an agreement with the Yu Cheng international shoe industry park, announcing that the pformation and upgrading and pfer of the Sichuan shoe industry were jointly promoted.

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< p > this cooperation agreement shows that Sichuan "a href=" http://www.91se91.com/news/index_x.asp "export shoes city" /a "will serve as a" capital ", focusing on building a footwear trade headquarters and a social public service platform for the footwear industry in the province; and the Yu Cheng international footwear industrial park as a" Park "is responsible for undertaking manufacturing enterprises to enter.

The two sides will form a strategic partnership of "capital", "garden" interaction, "brain", "body", resource sharing and complementary advantages, so as to realize the strategic goal of Wuhou District footwear industry "commerce, brand, exhibition, finance, electricity supplier" and An Yuejian shoe production base.

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< p > Wu Hou is "capital", Anyue builds "garden", and the new round of pformation and upgrading of Sichuan shoe industry is gradually opened up.

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< p > manufacturing sector moved to Chengdu outside Sichuan as the "capital of Sichuan footwear industry". Where will China's women's shoes go? < /p >

< p > Peng Jun, the head of Sichuan's export shoes city, China's women's shoes capital, thinks that the Chinese women's shoes should become the "brain center" of Sichuan footwear industry.

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< p > he believes that "brain center" should include functions such as sales and purchase, exhibition, brand promotion, R & D, financial services, e-commerce, personnel training, financial settlement and so on.

That is to say, after the relocation of manufacturing sectors with large demand for land and labor, Wuhou District should remain at the top end of the shoe industry chain.

Sichuan's export shoes city is built like this "brain center".

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< p > < strong > national creation, < /strong > < /p >

< p > < strong > "Trinity" industrial operation mode < /strong > < /p >

< p > > a href= "http://www.91se91.com/news/index_p.asp" > Sichuan < /a > export shoes city is located in the core business district of China's women's shoes capital.

Here are eight major functions of trade ordering, exhibition display, design and research, brand promotion, financial settlement, financial services, e-commerce and personnel training.

In September, export shoe city launched the first footwear market in the country, the "Daldu Ottles shoe city", which focused on more than 50 famous footwear brands at home and abroad, and sold directly to the market at factory prices.

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< p > up to now, a three in one industrial operation and service system of "shoe factory brand retail center (shoes capital otter shoes city) + Industry Exhibition Exhibition Center + factory headquarters ordering center" was born in Sichuan export shoe city, which is still the first in the shoe industry of China.

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< p > "this is the core step for the footwear industry in the province to build a new mode of order trade and build a new breakthroughs in shoe industry, such as" build a local base, build a window on the coast, build a terminal overseas, and build a brand in the domestic market ", said Peng Jun.

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< p > < strong > shoe city otter shoes city: < /strong > /p >

< p > < strong > ex factory price purchase of export shoes < /strong > < /p >

< p > talking about the "Trinity" operation service system of Sichuan's export shoe city, we have to mention the shoe city, Oteri J shoe city, which was officially put into operation in September 28th.

This is the first factory discount shop of the footwear industry in the country, which has gathered more than 50 famous footwear enterprises at home and abroad, and is also a "brand retail center of shoe factories" in the "Trinity" system.

Its completion has made the professional market and the shopping center of the shoe industry integrate organically.

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< p > "outlets" is a Chinese literal plation of English Outlets, known as "brand direct shopping center" and "factory outlet store".

Ortles share a common feature: well known brand, low price and convenient and comfortable shopping atmosphere.

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< p > "from planning to construction, we are building shoe capital otter shoe city according to the standards of shopping mall.

We hope to break the limitation of the traditional professional market and provide a shopping mall for the masses of consumers to buy high quality shoes and export shoes. According to Peng Jun, as the load center of Sichuan export shoe city retail center, Daldu Ott Les shoes city is the theme shoe city of China and even the world's first outlets.

With the positioning of famous brands, famous brands, fashion and benefits, the effective combination of "factory direct sale", "brand direct shopping center" and the new format of the outlets will be the best carrier for Sichuan shoe enterprises to achieve export orders, exhibition and brand promotion.

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< p >! --EndFragment-- > into the shoe capital of Sichuan, the first floor of shoe export city, the city of otles shoes, just like entering the high-end department store.

A spacious and bright hall, a reasonable brand shoe store, coffee shop, service guide, free WIFI and children's entertainment area are available.

As we can see, Italy rhinoceros, VOLO, American Camel, American Camel, French Pierre Cardin, Italy Cardanro, Italy kangaroo......

All kinds of famous shoe brands have appeared on the stage, attracting consumers who come to us.

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< p > in shoe city orter shoes city, not only can we directly purchase export shoes at factory prices, but also have the opportunity to integrate with the international footwear fashion trend.

Consumers can enjoy the "export quality and factory price" in shoe city, so that they can buy the best shoes at the lowest price.

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< p > coincides with the fourteenth session of the Western Conference, the shoe city, otter shoes city carefully planned "Chengdu (first export shoes to domestic sales" Shopping Festival also began.

In the second half of this month (October 14th ~30), the second season of Chengdu's (first) export shoes to domestic sales Festival, the first appearance of many export quality women's shoes.

This activity attracts tens of thousands of people every day, while shoe city otter shoes city promises that such "export to domestic sales" will continue, and brand name day, spot award and "lowest price in the whole world" will continue to be launched.

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< p > shoes, otter shoes city, this new format has also been well received by the industry.

Chengdu, a high-end department store official said that Chengdu is a fashion gathering, a big gathering of cities.

At present, the entry of high-end stores such as Kowloon Bay and Wanda Plaza shows that Chengdu has a large market space and a relatively high level of consumption.

And the shoe city, otter shoes city, which opens a category oriented shopping mall, will bring more innovative consumption ideas and shopping experience to Chengdu and even the whole southwest region.

The person in charge said: "shoe capital otter shoes city is the first shoe selling theme store, which will bring genuine benefits to the people of Chengdu, and I am more optimistic about this business model."

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< p > for example, in the "Chengdu (first) export shoes to domestic sale Festival", Shuangliu new billion Footwear Co., Ltd., not only displays the export of famous shoes, but also has thousands of double volume orders for its exquisite style and quality.

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< p >, therefore, it is precisely marked by the innovative mode of shoe capital otter shoe city. Sichuan's export shoe city has realized the upgrading of the professional market and shopping center integration, and the industry and commerce are in organic harmony.

"This is a great shopping experience for both Chengdu footwear industry and Chengdu citizens."

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< p > < strong > Exhibition Center: < /strong > /p >

< p > < strong > successfully held the Chengdu international shoes exhibition < /strong > /p >

< p > in the two floor of the export shoe city in Sichuan, the exhibition display and ordering center has gained a reputation in the shoe industry of the whole country.

On March 24th ~26, the 2013 Chengdu international shoes exhibition was held at the exhibition and ordering center. The exhibition area was over 20 thousand square meters. It gathered more than 80 international sourcing companies from more than 10 countries such as Italy, the United States and Russia. More than 100 local shoe factories in Chengdu participated in the shoe exhibition and supporting activities. More than 30 manufacturers of shoes and shoe materials from Chengdu, Guangzhou and Dongguan actively participated in the exhibition.

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< p > although this is the first appearance of the exhibition and ordering center, it has won high recognition from the industry. Over twenty shoe companies such as Emin, Wu Jun, silver cloud, Domini, Xinlong Sheng and so on have been favored by many buyers at this shoe exhibition. Preliminary statistics show that nearly 50 million dollars of exhibition orders have been achieved during the exhibition.

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< p > Peng Jun told reporters that the exhibition center is currently working with international shoe exhibition units such as Italy and Russia, and will introduce more international influential professional institutions to cooperate in the exhibition.

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< p > < strong > factory headquarters ordering Center: < /strong > /p >

< p > < strong > international order display platform will never end > /strong > /p >

< p > the function of the factory headquarters ordering center made by Sichuan export shoes city is very important in this link. A responsible official of the Provincial Department of Commerce said that under the pattern of "all in one garden" of the Chinese women's shoes city and the surrounding industrial parks, it is the duty of the shoe manufacturers to obtain international and domestic trade orders and to concentrate on displaying the brand of Sichuan's high quality shoes.

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< p > Peng Jun said that the Sichuan export shoe town factory headquarters ordering center will form a headquarters economic highland which is the core of the footwear industry trade terminal in the southwest region. It will enhance the core competitiveness and product value of Sichuan footwear industry and leather industry, and enhance the radiation capability of the "Chinese women's shoes capital" to the whole western region and even the global footwear industry. It really forms the 365 day continuous and highly centralized factory headquarters ordering mode of Sichuan shoes industry.

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