CHIC Fashion Brand Exhibition: Creating A Young Carnival Is The Leading Role!

October 25-27, China clothing Association, China International Trade Center Co., Ltd., China Council for the Promotion of International Trade spin The third CHIC-YOUNGBLOOD (Fashion Brand Exhibition) sponsored by the industry branch, together with the "Mercedes Benz China International Fashion Week", was held in the 751D? PARK Beijing Fashion Design Plaza (751 new cans) sounded the gathering order of the global trend community.

To create a young carnival, tide is the leading role!

It is just to see the consumption potential of young people and the huge development space of domestic fashion culture Clothes & Accessories "CHIC-YOUNGBLOOD", a trendy experiential exhibition related to the lifestyle of young people, is created by the CHIC team Fashion clothing , retro culture, graffiti, music and other elements come together to create a "type maintenance carnival" for people who like fashion culture.

In this annual trend event, Chaopai, Chaopin and Chaoren are the well deserved protagonists. Nearly 100 brands at home and abroad have gathered on the scene, including some big brands. EVISU, a high-end jeans brand originated from Japan, makes people stand out with high-quality hand-made jeans and humorous and bold design style; There are also Taiwan's creative trendy brand STAYREAL brought by May Tian Axin and his high school classmate, Mr. Bu Erliang, a famous illustrator, as well as Hong Kong's trendy brand New Force's SUBCREW with street culture as the keynote. Its star manager, Li Canchen, will interact with the audience closely on the spot.

In addition, Robe Di Kappa, from Italy, the design kingdom, uses creative design to endow high fashion with sports attributes and create a "sports fashion" style; Fashionable leisure with unique charm shoes Brand - American HOZ (Back Street); Showing the passion of South America designer Triya, UMA, Sinesia Karol, Cecilia Prado, Brigitte and other brands brought by the association let the audience feel the global fashion trend culture and original power. More fashion brands and designer brands such as DEPOT3, 004, F5S, Lifecycle, Jamie Weiyi, Vmajor, and M.CIN appeared one after another.

Here, the East and West trend cultures converge, so that young people can learn about the spirit of fashion innovation and the fun of matching and modeling, and easily enter the ranks of trendsetters.

CHIC Fashion Brand Exhibition not only gathers the latest exhibition of a large number of international fashion brands, but also explores many talented designers and new young brands, bringing together young people with dreams. For example, CHIC Fashion Brand Exhibition and Lanjing Group jointly held the 2014 "Most Forward Tencel Jeans" single product design selection activity, providing more exhibition space for brands and designers. During the exhibition, the works were presented in the booth of participating brands, and combined with the network and on-site audience voting, they jointly selected the "most advanced Tencel jeans" in the hearts of trendsetters.

A number of fashion shows worth mentioning, the Fashion Fashion Release, have provided a stage close to the market for new designers and brands, and the joining of Jimmy Makeup School, a well-known makeup modeling team, has filled the "trend release" of this season with a sense of fashion and avant-garde.

Bridging and paving the way to connect brands and cooperation resources

The active participation of trendy brands stems from China's rapidly growing trendy cultural consumer market. However, in the process of business exploration, trendy brands with distinctive personality inevitably encounter expansion troubles. How to obtain channel resources, financial support and partners suitable for their own development is a topic that many growing brands have to face.

Therefore, gathering the resources needed for the development of fashion brands, paving the way for their entry into the market and docking with commercial resources, has become the value of CHIC Fashion Brand Exhibition.

Adhering to the multiple attributes of the past trends, business opportunities and fun, CHIC Fashion Brand Exhibition has joined hands with many fashion brands in the fields of leisure, street, sports, jeans, jewelry, designer clothing and other fields at home and abroad, attracting the attention of fashion circles including retailers, fashion buyers, teachers and students of professional colleges and fashion enthusiasts. When the current fashion can gradually affect the public aesthetic, the exhibition launched the "multi brand store conference" to promote the fashion brand to enter the market, and directly communicated with the brand through new business channels such as multi brand stores and fashion malls. During this period, there were not only SEVEN DAYS, Mixtra, catalog, I.T, BNC and other multi brand stores, but also commercial giants such as Wanda Plaza, Wangfujing Department Store, Lufthansa Group, Saite Group, Tmall and JD. More new fashion business channels, such as Taikoo Li, Joy City, Guorui City, K11 Beijing, CapitaMall, Sanlitun 3.3 Shopping Mall, LC Style, Nundao, 1626, which are popular with fashion experts and young consumers, have participated in the event, seeking more opportunities for brands to expand their business channels.

CHIC Fashion Brand Exhibition specially set up a multi brand collection store conference, hoping to share the attention of brand collection stores to the power of Chinese original design, gather different voices, and talk about the direction of development.

On the other hand, people's consumption habits are also changing with the adjustment of the market pattern. As for commercial channels, the "one side of a thousand stores" caused by the same brands, coupled with the impact of e-commerce on market share, has enabled more businesses to actively seek change. Under the joint organization of China Commercial Real Estate Alliance, the domestic first-line fashion department stores and shopping mall visited the CHIC Fashion Brand Exhibition to see and exchange goods, and jointly discussed various cooperation forms for fashion brands to enter the terminal market in the form of "circle gathering @ 751".

After the closing of the exhibition, the sponsor will also organize brands to visit NC Style Show room, as well as Beijing Sanlitun 3.3 Mall and other cooperative organizations with obvious fashion and commercial characteristics, to expand cooperation and exchange outside the venue. A series of B2B activities will help brands get more commercial gains while participating in CHIC Fashion Brand Exhibition.

Finally, all kinds of high-quality resources are integrated to create diversified cooperation possibilities for the brands participating in CHIC Fashion Brand Exhibition, thus accelerating the opening of the road to the market.