Fabric Exhibition Camp: Casual Wear Fabrics Become Exhibitors

< p > < strong > innovation and R & D paved the way of pformation and upgrading < /strong > /p >

< p > in recent years, under the influence of unfavorable factors such as the financial crisis, rising raw material prices, declining export orders and weak domestic demand, the "a href=" http://www.91se91.com/ "target=" _blank "textile" /a "industry has gone through an unprecedented cold winter. However, the profit margins of Shandong Da Lu Ge dyeing and dyeing industry Co., Ltd. have maintained steady growth.

Since its production in 2005, it has produced over 200 million kinds of fabrics and output value exceeded two hundred million yuan per month.

Wang Jinsuo, chairman of the company, said that one of the important reasons is to focus on research and development.

He said that at present, 1.3% of the company's funds are spent on research and development, and on average, new products will be launched every quarter. The fabric of the company has been sold well by many well-known a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" brand.

< /p >

< p > many old exhibitors of a href= "http://www.91se91.com/" > Intertextile /a > surface accessories exhibition, like Shandong Da Lu Ge, continue to invest in innovation and research and development, not only keep the company developing momentum for a long time, but also upgrade successfully in the process of adjusting the structure and promoting pformation in the industry.

< /p >

< p > "in the deep excavation of the international and domestic flax market, Xinshen flax persists in the idea of" flax culture and brand culture developing at the same time ", and flax culture is injected into linen products, thus becoming an important competitive advantage of Xinshen flax.

Li Jianfeng, general manager of Xinshen group, believes that this is also the key to the pformation and upgrading of the company.

< a href= "http://www.91se91.com/news/index_s.asp" > linen fabric < /a > has been the core product of Xinshen group. In order to reduce costs and improve the quality of products, Xinshen based on the original linen weaving, increased its research and development efforts, and gradually increased linen spinning and linen garments, and established linen spinning and weaving research and development center and linen fabric research and development center, forming a complete linen spinning, weaving and garment industry chain, enhancing the core competitiveness of the new Shen linen fabric, and further making the brand advantage of Zhang Xianxin and Shen Yama.

< /p >

< p > as the "China famous brand" enterprise in textile and garment industry, gage (China) weaving dyeing < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > limited, its mercerized cotton T-shirt has been leading the fashion trend for a long time.

However, gage did not satisfy them. They looked at the situation and actively looked for a breakthrough in the pformation and upgrading of traditional industries. They introduced a low-carbon and environment-friendly cold pfer printing technology project and achieved a breakthrough in India.

The China Textile Industry Federation has officially incorporated cold pfer printing technology into the key support project of China textile industry's "12th Five-Year" development plan, and is the only key support project in textile industry.

< /p >

< p > on the Intertextile surface accessories exhibition, there are many exhibitors who are very much like Gage. Under the guidance of the industry and exhibition, they constantly innovate research and development and strive for pformation and upgrading.

< /p >

< p > < strong > fusion, creating leisure fashion trend < /strong > /p >

Exhibitors and spectators who are familiar with Intertextile surface accessories exhibition know that the trend of every year's exhibition is not limited to the trend exhibition area released by authoritative organizations at home and abroad. More and more exhibitors based on their own positioning and customer needs are more targeted and referential in P.

The new Shen group will launch the "2014/2015 spring summer Xinshen flax fashion trend" during the exhibition, and realize the dream of "making the world flax more wonderful" through the integration of fashion elements.

< /p >

< p > in addition to publishing the trend of popularity, Xinshen group is also committed to promoting flax culture and promoting the development of flax industry in China, and has successfully created new flax fabric, linen fabric, linen flax spot fabric and other linen fabric brands, which has the most complete linen industrial chain from spinning, weaving to fabric, and has become the most representative innovative technology linen fabric enterprise in China.

< /p >

< p > Jiangsu Sheng Hong Fabric Co., Ltd. was founded in 2008. In just a few years, Sheng Hong fabric has grown from the younger generation to the leader in the fabric industry.

Sun Bin, director of Sheng Hong, who has participated in the Intertextile accessories exhibition many times, said that Sheng Hong mainly determined the research and development ideas of new fabrics according to the current fashion trend, and then developed R & D, proofing, sample making and ordering meetings to form the final order.

Sheng Hong's light sense, color, fashion printing, metal wire, memory cloth and other fabric series, as well as men's clothing, women's fabric and sports fabric three types of fabrics are formed in such a long-term accumulation, including Lining, llang, seven wolves and powerful domestic clothing manufacturers.

< /p >

< p > as a green, low carbon economy and printing technology with 23 independent intellectual property rights, cold pfer printing technology has been appearing frequently at Intertextile surface accessories exhibition, Paris international fashion and textile trade exhibition in France in recent years, as well as Beijing fashion week and Shishi Haibo conference. Every appearance has brought different sensory impact to the industry. The cotton denim pattern, the imitation style cowboy garment, the wool imitation series and the stereoscopic simulation fur garment produced by the cold pfer printing technology have been produced. The pattern on the fabric is more clear and delicate than the photo grade design, and has won a very sensational market effect, and has also led to a fashion trend of cold pfer printing.

< /p >

< p > < strong > market demand helps enterprises adjust direction < /strong > /p >

< p > market demand has always been one of the most valued guides for Intertextile accessories exhibition. The organizers invited a large number of well-known clothing companies, including "a href=" http://www.91se91.com/ "target=" _blank "designer" /a "and" purchasers "each year to provide the most first-rate market information for exhibitors.

More and more fabric enterprises are constantly adjusting the direction of enterprise development based on exhibitions and market demands.

< /p >

< p > to cope with the trend of "fast fashion", Xinshen group has introduced linen flax spot fabric and enhanced its independent research and design.

After that, Xinshen also made linen fabric high grade customization, linen flax home textile fabric and linen flax spot fabric together to form linen fabric 4S shop.

This is a new market oriented effort to serve customers with small batch, multi variety, multi style, high quality and fast delivery.

Next, the new R & D fabric will continue to follow the market demand and combine the comfort and fashion sense of linen fabric.

In 2013, Xinshen devotes itself to developing Linen Wedding dress and linen dress fabrics, and works with Suzhou Huqiu brand wedding dress enterprise to further widen the new field of Linen Wedding dress.

< /p >

< p > whether it is new product or new technology, to be truly successful, there must be a market-oriented process.

With the direct promotion of China Textile Industry Federation, cold pfer printing technology is gradually being popularized by virtue of Intertextile surface accessories exhibition and other high quality platforms.

Gage has signed agreements with textile enterprises such as Taiwan Xu Rong, Shandong Jima, Anhui Huamao, Guangdong, Guangdong and other textile enterprises, and set up bureaus in various important textile industrial clusters throughout the country. Gage is in charge of technical services, and relevant enterprises are responsible for market cultivation and construction. A new high-tech industry of cold pfer printing is taking shape.

Returning to the market, Huang Shali, general manager of Gage, thinks that the most important thing in making T-shirts is the choice of fabrics.

Today, gage has matching printing plants for cold pfer printing, and environmental low carbon fashion printing fabrics become another competitive advantage of enterprises.

< /p >

< p > in recent years, Ningbo Datong Textile Co., Ltd. specializing in the production and processing of plush products has been committed to the research and development of new products, and is willing to compete with the quality of natural products to seize the real wool market and has achieved positive results.

Chairman Yu Wanjun believes that the high-end line has made artificial fur enterprises.

In his opinion, it is not the price that measures whether the product is upscale, but the product with high added value and marketability is the high-end product.

It is the business philosophy of taking root in the market and starting from the needs of consumers that more and more domestic fabric enterprises have achieved long-term development.

< /p >

< p > from Intertextile surface accessories exhibition to end use exhibition hall, casual wear fabrics are displayed as a large category separately. From that day on, all leisure fabric exhibitors are gradually positioning themselves, and they dare not relax in the field of innovation research and fashion, and pay more attention to < a href= "http://www.91se91.com/news/index_z.asp" > market trend < /a >, pay attention to the real demand of consumers, not only regard "leisure" as a fabric style, but also strive to make it into a life attitude.

< /p >