2013 Xiliu Procurement Festival Focuses On The Professional Market And Lights Up The Brand Of Xiliu Pants Industry

Autumn in October, full of harvest. It enjoys the title of "Famous Town of China's Pants Industry, Famous Town of China's Cotton Clothes, and China's Northern Style" Clothes & Accessories Xiliu Town, Haicheng City, Liaoning Province, known as the "Base", the first 2013 Xiliu clothing The procurement festival and the opening ceremony of Taipei boutique women's clothing store were held on October 28. This clothing purchase festival is held by spin The circulation branch of the Industry Federation, Liaoning Garment Association and Liaoning Textile Industry Federation are guided and supported by Haicheng Municipal People's Government, Haicheng Economic Development Zone (Liaoning Xiliu Garment City) Management Committee, Xiliu Market Construction Management Committee and Xiliu Textile and Garment Association. More than ten thousand national, provincial and municipal leaders in charge of the industry, leaders of business associations all over the country, heads of related markets, representatives of merchants in Xiliu market, representatives of Taiwanese merchants, representatives of Korean merchants and offline buyers gathered in Xiliu to focus on the grand opening of the procurement festival.

At the opening ceremony, Xu Jianhua, Vice President of the Circulation Branch of the China Textile Industry Federation, Wang Chong, President of the Liaoning Garment Association, Fan Jingguo, Vice Mayor of Haicheng Municipal People's Government and other leaders delivered enthusiastic speeches. Xiliu Textile and Garment Association, representatives of Taiwanese merchants, and representatives of Korean merchants delivered speeches successively.

Gaowuzhiling Association and government jointly promote

Xu Jianhua, Vice President of China Textile Federation Circulation Branch, said in his speech, "Although the development of China's textile industry slowed down in 2013, the set targets have been achieved, and the pressure still exists, so expanding the domestic demand market is an important measure for the current industrial transformation and development. The clothing industry is an important channel to expand the domestic demand market, which needs to adapt to the good opportunities of industrial development, optimize and upgrade, and innovate the circulation form. Liaoning Xiliu clothing industry is the largest domestic model It is one of the most influential professional clothing markets. In recent years, Xiliu Garment City has continuously expanded its business projects, upgraded its products, enriched its product categories, integrated its surrounding industrial chain by relying on its surrounding logistics, and promoted the optimization and upgrading of the clothing industry. Xiliu Garment City has formed a development model of going out and introducing, actively docking with other trade markets, successively cooperating with Yiwu Commodity City, Jiaxing Sweater City, etc., integrating the advantages of north and south resources, promoting regional trade cooperation, which not only improves the industry status of Xiliu Garment City, but also provides valuable experience for the domestic market to integrate resources. " President Xu believes that this clothing festival is Xiliu's Brand clothing The enterprise has set up a platform for exchange and cooperation with purchasers all over the country, hoping that the Xiliu clothing market will become bigger and stronger and make greater contributions to the development of China's clothing industry.

Wang Chong, president of Liaoning Garment Association, said that, "In recent years, relying on the national industrial policy, the clothing industry of Liaoning Province has adhered to innovation driven and technology led. In the current situation of weak market demand and economic downturn, it has shown a trend of rising against the trend and rapid development. From January to July this year, the main business income of enterprises above designated size in the clothing industry of Liaoning Province was 47.54 billion yuan, with a year-on-year growth of 20.7%; the profit and tax revenue was 3 billion yuan, with a year-on-year growth of 30.6% %。 It is worth mentioning that Liaoning garment industry has made great progress in brand operation, channel construction, professional market upgrading, industry university research cooperation and other aspects. Haicheng Xiliu garment market has a high reputation and influence in China and the province. In particular, in recent years, Xiliu market has made remarkable achievements in upgrading its hardware facilities, cultivating regional brands of Beipai clothing, building trouser and cotton clothing characteristic industrial clusters, and docking and cooperation with professional markets in the north and south. "

Fan Jingguo, Vice Mayor of Haicheng City and Director of the Management Committee of Haicheng Economic Development Zone, made a speech to thank the domestic and foreign businessmen, purchasers, dealers and consumers for their support. He said, "Since this year, with the in-depth implementation of the development and opening up strategy of Liaoning Shenyang Economic Zone and the coastal economic zone, Anshan City has comprehensively promoted the reform and innovation of the development park system and mechanism, and Haicheng Economic Development Zone (Liaoning Xiliu Clothing City) has emerged as the times require. Now, the park has successfully completed its zoning adjustment, industrial positioning, overall planning, institutional setting, full staff selection and appointment, and undertaking counties (cities) The Haicheng Economic Development Zone (Liaoning Xiliu Garment City) has broken the shackles of the original administrative system, integrated the element resources, released the development vitality, embarked on the development path of large financing, development and construction, and presented a large-scale investment attraction for all staff. The land capital bottlenecks have been broken one by one, and infrastructure construction has been rapidly promoted, It is a gratifying situation that major projects are launched in a centralized manner. It is expected that in five years, Xiliu, Haicheng will become the most concentrated area of professional markets in China, the largest wholesale and procurement center of consumer goods in northern China, the distribution center of commerce and trade in Northeast Asia, and the production and marketing base of Beipai clothing in China. "

Li Qingquan, the mayor of Xiliu Town and the director of the Market Construction Management Committee, respectively signed strategic cooperation agreements on industrial clusters with representatives of investors in Taiwan Pavilion and Korea Pavilion, and signed strategic cooperation agreements with representatives of associated markets such as Changchun Far East Group and Jiamusi Sanjiang Friendship Wholesale City. The leaders at the meeting also presented awards to the top 30 outstanding clothing brands of Beipai in 2013, and cut the ribbon for the first clothing procurement festival and the opening ceremony of Taipei boutique fashion women's clothing store. The activity site dynamically displayed the new autumn and winter 2013 Beipai clothing and Taipei fashion boutique women's clothing in the form of model shows. After the opening ceremony, the leaders, invited guests and people from all walks of life visited the Taiwan Women's Wear Museum and the fifth floor brand operation center of Xiliu Trade City Phase I, and watched the opening and subscription of the second phase of Knitted Underwear Children's Wear City.

Li Qingquan, head of Xiliu Town and director of the Market Construction Management Committee, said in an interview with the reporter of China Textile Economic Information Network, "Xiliu is a representative of the clothing industry of China's North School, and the holding of the clothing festival has further consolidated its regional influence. This year, Xiliu clothing festival has made new changes, mainly by introducing well-known brands at home and abroad, which not only improves the popularity of the clothing festival, but also relies on excellent industrial cluster cooperation abroad to build Xiliu's clothing brand. Through independent research and development, independent innovation, and communication Learn from the past and create the characteristics of the northern style clothing. The holding of the Fashion Festival has stimulated more innovative ideas and unleashed tremendous energy. Taking the road of market clustering and industrial clustering, and integrating the two will greatly promote the clothing industry cluster of Beipai. Xiliu's clothing has formed unique regional characteristics, breaking the pattern of selling clothing from the south to the north, and becoming a well-known brand in various regions. "

Focus on Xiliu professional market and light up Xiliu pants industry brand

When visiting Xiliu Trade City, the reporter from China Textile Economic Information Network had the honor to interview Yao Lanying, the chairman of Shenglanxiang, She said "The company has a strong design team, not only has a studio in the north, but also has a design agency in the south. At the same time, the company often goes abroad to study and investigate, and learn from foreign popular design. According to market demand, after a long time of exploration and research, Saint Lanxiang has formed a business fashion product positioning, which conforms to the current trend of fast fashion. Saint Lanxiang's development trend The brand is strong, with an annual growth rate of about 30%. With the support of the local government, the brand continues to extend to the outside, focusing on the northeast, north and northwest regions, while exploring the southern market, and the business volume increases year by year. With the characteristics of fast delivery and excellent quality, enterprises in Shenglanxiang and even Xiliu have attracted a large number of customer groups. " At the same time, as the executive vice president of Xiliu Textile and Garment Association, she not only pays attention to the development of her own brand, but also does not forget to promote the development of Xiliu pants industry in the process of chatting with reporters. In the era of brand leadership, she believes that Shenglanxiang will soar in the clothing field like its brand name.

Xiliu Garment Market is one of the earliest, largest and most influential professional wholesale markets in China. At present, the completed market area covers an area of 1 square kilometers, with a building area of 1.68 million square meters. It is composed of the clothing market, Integrity Mall, Chunlei Shopping Plaza, Rongkuan, Julun Mall, Xiliu China Trade City, and Xiliu International Trade Center Leatherwear It is composed of urban and other market groups. There are 20000 stalls, more than 60000 merchants and employees, and more than 200000 people are listed on the market every day. The market operates more than 20000 kinds of goods in 20 categories, including clothing, fabrics, accessories, knitting, home textiles, leather furs, general merchandise, electronics and electrical appliances. Among them, Xiliubeipai clothing, represented by men's and women's trousers, casual men's clothing, fashionable women's clothing and cotton padded clothes, has achieved nationwide radiation. In 2012, the cargo throughput of Xiliu market was 2.1 million tons, and the market turnover was 45 billion yuan, ranking the second in the evaluation of the top ten garment professional markets in China.

Innovate regional cooperation, expand circulation channels, stimulate consumption growth, and achieve multi win

With the development vitality of reform and innovation in the development park, Xiliu market has ushered in a major opportunity for transformation, upgrading and innovative development. The Xiliu Town Party Committee, the government and the Market Construction and Management Committee focus on guiding real estate enterprises and powerful merchants to enhance brand awareness, take the lead in proposing the development strategy of market mall, mall cluster, product branding, and marketing exhibition and trade, take measures to go out and invite in, and actively promote market expansion, structural optimization, brand clustering, and business type upgrading, It has successively held large-scale events, such as Beipai Fashion Design Contest, Beipai Fashion Offline Market Wanli Travel, Beipai Fashion Exhibiting in Beijing International Fashion Expo, 2012 Liaoning Beipai Fashion Expo, and Xiliu and Yiwu Small Commodity City, Guangzhou Baima Fashion City, Jiaxing International Sweater City, which have rapidly expanded and improved the external popularity of Xiliu market With its influence and core competitiveness, a large number of Xiliu real estate enterprises have incubated and grown under the banner of Beipai Clothing, and embarked on the modern enterprise marketing path of exhibition trade, order production, regional agency and e-commerce. In particular, since this year, Xiliu Town has taken the strategy of introducing water from the south to the north, optimizing internal and external relations, and innovative cooperation to organize the member enterprises of Xiliu Textile and Clothing Association to go to Yiwu, Russia, Taiwan, South Korea and other places as well as the northeast offline market, and actively open up international and domestic sales channels for Xiliu products. Now, it has established strategic cooperation relations with Jilin Jiutai, Jiamusi Sanjiang Wenzhou City, Harbin Hongbo Mall and many other markets. At the same time, it has successfully introduced Taiwan boutique women's clothing stores Korea Pavilion and Yiwu International Commodity Pavilion were settled in Xiliu Trade City. The Taiwan Pavilion is located on the fourth floor of Block A, Phase I, Xiliu Trade City, with a rental area of 2500 square meters. It has introduced 18 merchants to directly sell more than 300 well-known women's wear brands and accessories in Taiwan; Yiwu International Commodity Museum is located in the middle patio of Block A and Block B, Phase I of Xiliu Trade City. There will be 10 categories of jewelry, jadeware, handicrafts, red wine, kitchenware, jewelry and other products to enter and operate, and show the exotic life style; The second phase of Xiliu Trade City, which was opened for subscription on October 28, covers an area of 25000 square meters, with a building area of 120000 square meters, a total investment of 600 million yuan, and is oriented to knitting, underwear and children's clothing. It is a high-end mall that has truly realized dislocation development and brand operation in the current Xiliu market. Through the early overseas and domestic investment attraction and regional business selection, the project has now been signed by more than 100 knitting enterprises in Hengcun Town, Tonglu, more than 200 children's clothing brands in Hangzhou Children's Wear Association, Huzhou Zhili Children's Wear, Dalang Knitting, Fujian Shishi Children's Wear and many other brand merchants. Investors such as South Korea Wenward Co., Ltd. have subscribed for an area of 7200 square meters on the fifth floor of Phase II, mainly engaged in South Korea Clothing Museum Food workshop, children's paradise and other projects. In the opening subscription activity of the day, the first batch of 2200 stores launched in the second phase of Xiliu Trade City attracted thousands of merchants from all over the country to pay attention to and rush to buy, and the number of stores subscribed reached more than 70%.

New North School, New Fashion, New Market, New Xiliu

As a provincial service industry demonstration cluster and new industrialization demonstration base, Liaoning Xiliu Garment City has been listed in the 12th Five Year Plan of Liaoning Province and become one of the key industrial clusters supported by the province and Anshan City. Relying on the basic advantages of professional market, supporting industries and regional transportation, the project shows great business potential and broad development prospects in accordance with the development model of "integration of industry and city, front store and back factory". At present, the Xiliu China Trade City, with a total investment of 1.6 billion yuan in the West District, has successfully achieved prosperous operation; Haicheng Hongji Industrial City with a total investment of US $1 billion and Prince Boxian Cotton Garment Industrial Park with a total investment of RMB 500 million were commenced; The main body of Xiliu International Trade Market Cluster Phase I Leather and Fur Town with a total investment of 8 billion yuan in the eastern area was capped; The Xiliu small commodity market cluster in Yiwu, with a total investment of 15 billion yuan, is optimizing its design scheme. The first phase starting area covers an area of 547000 square meters, and the construction of the building is about to start. It is estimated that by 2017, after the completion and operation of Liaoning Xiliu Garments, there will be 150000 new businesses in Xiliu, attracting 500000 urban population, and the annual market turnover will exceed 300 billion yuan. At that time, Xiliu will become the most concentrated area of professional markets in China, the largest wholesale and procurement center of consumer goods in northern China, the distribution center of trade and logistics in Northeast Asia, and the production and marketing base of clothing in northern China. A new Xiliu will be presented to the world, with thousands of merchants gathering, hundreds of industries competing, ecological and livable, prosperous, civilized and happy!