Keqiao Textile Expo Intends To Be An Upgraded Incubator For Textile Enterprises

Review of China Keqiao International textile In the development process of the Expo, people can always see from the statistical summary of the annual exhibition area, the number of exhibitors and the number of exhibitions that "the scale of the Expo is the largest in all previous textile expositions". Keqiao Textile Expo is constantly breaking its own records. In addition to the local textile enterprises in Shaoxing, enterprises in major domestic textile gathering places and overseas textile powers have also focused on Keqiao Textile Expo, and the enthusiasm of enterprises for participating in the Expo is growing year by year. Also enthusiastic are buyers from home and abroad.

In the growth record book of Keqiao Textile Expo, the growth of these textile manufacturers and buyers is clearly recorded, and there are also many stories worth talking about.

Shaoxing Yiqipi Plastic Co., Ltd. participated in Keqiao Textile Expo for the first time this year, but they are not unfamiliar with this exhibition. According to Ms. Shen, the relevant person in charge of the enterprise, although it is the first time for the enterprise to be an exhibitor, a Qipi Plastic can be called a regular visitor of the exhibition, and will visit the exhibition every year. Through the visit, it is found that the effect of the exhibition is very good. Therefore, the enterprise tried to participate in the exhibition as an exhibitor this year.

This is the story of enterprises from visitors to exhibitors. For those enterprises that have participated in the exhibition for many years, there are more stories.

Shaoxing Yitianxia Textile Co., Ltd., which participated in the 5th Keqiao Textile Expo, has placed colorful and fashionable printed scarves on the special booth of this year's exhibition. These scarves, which are quite international famous brands, attracted many professional audiences and photographers. According to Zhang Fei, the general manager of the company, the company has always been focusing on the export market, and its products are exported to Asia, the Middle East, Europe, America and other regions. With the decline of processing profit, traditional export-oriented textile enterprises have begun to find new ways to break through the bottleneck and constraints of development. To this end, in addition to the exhibition of dice, Titaf, plain nylon, Chunya textile Chiffon In addition to the competitive products of companies such as Zuo Zhima, Yitianxia also began to test the B2C model this year, opening a scarf shop on Taobao. Take advantage of the quality advantages of the original fabric products and rely on its own factories to transform and upgrade to asset light operation. At the Keqiao Textile Expo in the spring of May this year, Yitianxia made the debut of a new fabric by taking advantage of the strong communication and promotion role of the exhibition, and received feedback from many professional visitors. For this reason, they also brought the concept of e-commerce to this textile expo for brand promotion and reconstruction. Moreover, according to Zhang Fei, they are currently working with relevant technical personnel to realize DIY customization of scarves by using mobile phone APP software. After successful debugging, this innovative model is also released to the public, taking Keqiao Textile Expo as the first promotion platform.

As an avid fan of Keqiao Textile Expo, this year's special booth of Shaoxing County Jinxianghui Textile Printing and Dyeing Co., Ltd. is located at the audience statistics port of the exhibition. In the elaborately arranged booth, the sales staff of the company enthusiastically introduced the characteristics of the products to foreign businessmen who came to consult. According to the director of the company's foreign trade department, every year at Keqiao Textile Expo, Jin Xianghui will launch many new products. "By summing up the experience of participating in the Keqiao Textile Expo in recent years, we deeply feel that as long as the research and development of products is in place, both domestic and foreign merchants will be less sensitive to price, and the profits of enterprises will increase. Therefore, the Textile Expo will let us firmly adhere to the concept of doing fine, specialized and first step research and development."

KOREA TEXTILE DESIGN CENTER UNION has become a gold medal member enterprise of the Textile Expo. Each time, Mr. Jin, the person in charge of the Textile Expo, will come to Keqiao with the new patterns of dozens of design enterprises under his banner. He told the reporter that the Textile Expo is not only Chinese, but also international. It is aimed at professional audiences all over the world. The market demand of each region has different emphasis, and the fabric pattern also has its own characteristics.

Taiwan Dasheng Fiber Co., Ltd. brought cool denim fabric, four side elastic casual fabric and nylon 66 high strength fabric this time. The person in charge of the enterprise told the reporter that this was their third time to participate in the Keqiao Autumn Textile Expo. The reason why they chose to participate in the Expo continuously was that the enterprises on this platform had gained a lot. South Korea, Germany, France, Italy, Spain, Canada... more and more overseas exhibitors. Some of these enterprises are old exhibitors, while others are new exhibitors.

Huang Guodong from Singapore is a frequent visitor of Keqiao Textile Expo. Mr. Huang told the reporter that Keqiao is an industrial cluster with rich and novel products. When I first arrived at Keqiao eight years ago, I felt that the city of Keqiao at that time was small and the market products were relatively backward. However, in recent years, China Textile City has kept pace with the times and made rapid progress. It has been fruitful to visit Keqiao Textile Expo. Now, he has regarded Keqiao as the only procurement point in China.

In the eyes of Zhang Fei and others, Keqiao Textile Expo It can be described as a step up every year, a booster for the transformation and upgrading of traditional textile enterprises to new modern enterprises.

With the development of Keqiao Textile Expo, the reporter saw that more and more domestic and foreign exhibitors and purchasers joined this "big family". What they have gained here is not only the profits of real gold and silver, but also the strategic partners for common development. The story of them and Keqiao Textile Expo will be more exciting.