Interview With Chu Hong, President Of Beijing Sibi International Apparel Co., Ltd.

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201311/04/20131104051630_sj.JPG "/" < > > "

< p > in 2013 Shanghai international fashion "a href=" http://www.91se91.com/news/index_c.asp "lingerie exhibition < /a", the interview of president of Beijing Sibi international dress Co., Ltd. a href= "http://www.91se91.com/pioneer/" > Chu Hong < /a >.

< /p >

< p > a href= "http://www.91se91.com/news/index_c.asp" > fine plastic underwear < /a > - precise sculpture of every part of women needs to be changed; every age stage requires to make her body more perfect.

Chu Zong told reporters that when he joined the 2013 China International Fashion lingerie exhibition, he brought four products series: "/p".

< p > initial growth series: suitable for 10-20 year old girls.

Their bodies are changing every day in young girls; < /p >

< p > feast / fashion sexy series: suitable for 18-35 year old women who pursue fashion and professional white-collar workers.

It has made up functional underwear with no fashionable and functional underwear at home and abroad, refuses mold cups, refuses sponges, and seldom uses steel rings.

On the basis of not breaking away from the function, we add foreign fashion design, popular colors and other elements; < /p >

< p > phantom postpartum repair series: suitable for 25-45 year old women who are physically deformed and need to recover quickly after birth.

Natural fabrics pay special attention to the cotton feel of lining.

Re shape the perfect shape.

< /p >

< p > Rong Zun [elegant luxury series]: suitable for women over the age of 45, pursuing the taste of life and pursuing a high quality life.

These people are affected by the function of the body, and begin to walk out of shape, but they do not adapt to the tension of ordinary functional underwear, and they can not stick to it for a long time.

Sibi and Spain over 50 years focused on functional fabric manufacturers long-term cooperation, combined with scientific and human design, so that consumers unknowingly improve their physique and return to self-confidence.

< /p >

< p > the whole exhibition is dominated by simple design, simple and not simple, showing a low-key luxury.

It added a lot of attention to the whole exhibition and attracted a large number of exhibitors to stop.

< /p >

"P" Chu also shared with the reporters the effect of Sibi's unique upper body: "Sibi" not only focuses on the functionality of the product itself, but also starts with the effect of the upper body.

Consumers with fashionable demand need to wear fashionable clothes and good-looking clothes. Improper selection of underwear will affect the whole image. The appearance of outer garment lines is determined by the quality of underwear. For example, the auxiliary milk is cut out; for example, the cut on the back is cut; for example, the buttocks are cut into four petals, which will greatly reduce the image.

Based on the knowledge of ergonomics, mechanics, fat isolation and knowledge of meridians and blood vessels, Sibi products designs a functional comfortable underwear.

No sponge, no mold, less steel ring on the basis of the product after the upper body is still round and tangible.

Even people who suffer from secondary milk have been improved by wearing a pair of functional underwear.

< /p >

< p > focus on the functional underwear of Siby, Chu stressed that "we first: do not make a concept; second: the four series of Sibi made a good solution to the physical problems caused by different stages of age."

< /p >

< p > the four series of the company are for love: the early Rui - yearning for love; banquet - meeting love; the Phantom - owning love; glory honour - eternal love.

Starting from love, let women bloom at every age stage, and spend all their lives in the encirclement of love.

< /p >

< p > for the future development trend of underwear industry.

Chu said: in the next 20 years, the underwear industry will tend to be saturated. The excellent brand and brand must come from the service.

The service includes the literacy of the terminal sales consultant and the layout of the terminal store.

Siebi has strict requirements from terminal greetings, clothes and even silk scarves to the terminal sales consultant. In the store pattern, the fitting room is at least 3 to 5 square meters of space. This space is the space which is mainly built by Qian Bi in the terminal design, providing consumers with exquisite, spacious and comfortable service.

< /p >

< p > Chu TSU has penetrated into reporters, and she has checked herself in R & D, design, material selection, board production and production.

Sibi attaches great importance to the quality of the product itself.

For example: in 2011, in the production of large parts, due to lack of experience, there are no naked eye detectable fine defect products listed, depending on the product as the lifeline of the brand of the Sibi, after the discovery of the product back to all, back to 3 million products.

It is perfect to ensure that every consumer is sold.

Strive for excellence in workmanship and ensure the quality of every product.

Sibi has gained 6 national patents in design, and has applied for patent continuously on the road of innovation in the future.

< /p >