Seven Wolves Into A Diversified Rubik'S Cube Business Income Continued To Decline In The Single Quarter

　　 Seven wolves The 3 quarterly report in 2013 showed that the company's quarterly revenue continued to decline, the balance of accounts receivable reached a record high, and its solvency and operational efficiency had declined.

However, from the perspective of market reaction, the potential bad profit is the real reason for the decline of market value. If the company's strategy can be recognized by the market, investors will never vote by foot because of the occasional fluctuations in weather and other factors. In fact, the crisis of accounts receivable rose sharply in the third quarter of last year. Knowing that income has declined and not reversed, it must be a problem of strategy and lost in the "magic cube" of diversification.

　　 Ubiquitous "Rubik's Cube"

The seven wolves undoubtedly are taking a road of diversified development, which is not wrong in itself. Looking at the world's top 500, there is no difference in the paradigm of diversified development. The development of enterprises to a certain scale is often not a question of diversification, but how to make decisions in diversification. Some people describe the pluralism as a poppy flower which is flickering and charming. It always gives out charming perfume. If it is too infatuated, it may be tempted into a mysterious abyss. The diversification of the seven wolves is on the edge of this abyss, not only because diversification itself is a "magic cube", but because too many choices have been made in the diversification strategy of the seven wolves, which has become a widespread diversification.

Pan Diversification It means that there are too many "Yuan" in diversification and lack of leading direction. In 1996, the seven wolves co operated with the Jinjiang Tobacco Monopoly Bureau in Fujian to develop and produce the "golden wolves" cigarettes. In 1997, the "seven wolves golden beer" was positioned as the middle and top grade liquor, and in 1998 it actively intervened in the tea culture product industry. The seven wolves decided to change to strategic investors in 2008. On the basis of becoming a bank of Societe Generale, as a participant in the stock market, A promoted the plum blossom umbrella industry to the A share market, and even the real estate industry. In terms of the current clothing brand system of listed companies, several series of Saint worth, red wolf, green Wolf, Blue Wolf, women's wear and children's wear have been formed. In 2010, it gradually began to transform from "wholesale" to "retail" strategy, and was committed to building "channel brand". In addition to special counters and stores, flagship stores, as well as a high-end life supporting hall, we plan to keep up with POLO, a famous American company, to connect different products and brands to different channel systems.

It is not impossible to use these dazzling diversity to explore in all directions. However, if contradictions exist, centrifugal action will be difficult to end. Knowing that brand personality is not strong and brand cohesiveness is insufficient, the seven wolves imported brand new concept from 2006. Although other aspects of "men are more than one side" can leave endless foreshadowing for diversification, their lack of brand personality is more prominent. Under the pressure of larger sales pressure and insufficient agency willingness, the order will receive a reduction in customer orders. On the one hand, on the one hand, the company will increase the credit limit for agents to alleviate the pressure of channel funds; on the other hand, they want to throw away the agent mode and make efforts at the terminal to create "credit". Channel brand The demand is equal to declaring competition with agents of the main channel of sales. In this way, the role of credit increase will obviously be offset.

It should be admitted that diversification strategy does not have a ready-made mode. It can not only expand business types longitudinally, but also extend business horizontally, satisfy the diversified needs of consumers in a wider range, and consider the transformation and upgrading of products and services in the light of market changes. However, in a specific period, it is often possible to choose only one thing in a joint or indirect way. The problem is that policymakers often have various versions of the scheme, which are very reasonable and difficult to distinguish. This is like the performance of the TV series "the great Qin Empire", which was recently broadcast by CCTV. This is not a matter of truth, but depends on whether kings can make wise judgments.