It'S Hard To Find Han Style Figures On The Street. The Brand Planning And Packaging Are Insufficient

?　　 clothing Industry is the traditional industry of Wuhan. However, the reporter recently learned at a media briefing of the Wuhan Garment Chamber of Commerce that the annual output value of Wuhan's garment industry is more than 40 billion yuan, ranking sixth in similar cities in China, and the scale of women's clothing production and sales ranks first in China. But an embarrassing fact is that the local sales volume of Han style clothing is only 5%.

The second Wuhan International Fashion Week is going to be held in Wuhan. Taking advantage of the east wind, Han style clothing wants to return to the local mainstream market in groups at home.

It's hard to find Han Sect on the street

Han style clothing has a very glorious past. As early as the 1970s and 1980s, some shops in Hanzheng Street used the model of front store and back factory to sell clothes, and Han style clothes with novel styles and affordable prices were widely popular. "At that time, our products were in short supply, and merchants all over the country rushed to purchase Han style clothes and then shipped them to all parts of the country for sale." Liu Shuren, president of Wuhan Garment Chamber of Commerce, described the situation of that year with pride.

Nowadays, when walking on the streets of Wuhan, in addition to the stores of Wuhan brands such as Yuantian and Aidi, there are few Hanpai brands. Yesterday, when visiting Wuhan Square, the reporter only found the counters of two Wuhan knitting clothing enterprises in the corridor. A shop assistant said that its counter was set up only on November 1, and the specific sales effect should be kept for a while. Other women's wear brands seen by the reporter are from abroad or from Beijing, Shenzhen and other places.

According to Liu Shuren, the annual sales volume of Hanpai clothing is only 5%, which is mainly sold to the surrounding areas of Wuhan and the third and fourth tier cities in China.

After 2000, with the trend of clothing brand development, shopping malls have taken the route of high-quality goods, while the development of Han style clothing that has not been transformed in time is declining.

Insufficient brand planning and packaging

Liu Shuren admitted that there are still many aspects of Han style clothing that need efforts. "Although it has developed for nearly 30 years, Han style clothing lacks a group of very competitive brands and outstanding designer The art level is relatively backward, and the planning and packaging of the brand is not enough. " There are many local garment enterprises. Although their products are recognized, they have been engaged in OEM production. The lack of brand or brand competitiveness has become the weakness of the development of Han style clothing.

Ms. Chen, a citizen, said that although she was born and raised in Wuhan, she seldom bought Han style clothes because she felt that the tailoring was not as fashionable as the brands in Shenzhen and other places, and the brands were not well known.

However, Han style clothing has not given up its determination to return to the Wuhan market. Wuhan Horong Clothes & Accessories Chen Fei, the general manager, said that, taking Herong Clothing as an example, because its products were positioned in the third and fourth tier markets before, and the development of new clothing products was not enough, it could not gain a firm foothold in the local market. In the past two years, after making efforts to research and develop new products and expand dealer channels, the products have been recognized by the local market again, and its new products have opened stores in Wuhan World Trade Plaza.

Take advantage of fashion week to show style

On the 14th of this month, the second Wuhan International Fashion Week will be opened in Wuhan International Convention and Exhibition Center. The Wuhan Fashion Chamber of Commerce, which participated in the undertaking for the first time, took this Fashion Week as a stage for Han style clothing to show its style at home.

Ye Xiaofei, director of the Service Industry Development Department of Wuhan Development and Reform Commission, said that more than 160 Hanpai garment enterprises participated in this event, including brands such as Cat Man, Aidi, Qianhui, Kangli, etc., who will show the new products of the season and the products of the next year on the spot, and walk with clothing brands from Italy, Hong Kong and Taiwan. Citizens can enter the exhibition free of charge to enjoy a number of catwalk shows, and they can also buy the latest clothes at the factory price in the next three days of the exhibition. "Through this Fashion Week, we will not only show our style at home, but also select the outstanding local enterprises Fashion Designer Go to France for further study to enhance the overall influence of Han style clothing. " Liu Shuren said.