Jinjiang's "Micro Merchants" Firmly Defend "Micro Integrity"

This year, Miss Zhuang, 26 years old, is a "WeChat fan" in Qingyang, Jinjiang. clothes Food and cosmetics are basically realized on WeChat. "Because I'm usually busy at work, I hardly have time to go shopping." Secondly, sometimes it's even more uninteresting to go out shopping and meet some shop salesmen 'sarcastic remarks.

"I have many friends in WeChat who sell clothes, gourmet and cosmetics, and what I need, I can get around in it." Said Miss Zhuang. Once you see something commodity The screenshot gives a message to WeChat's owner, asks the price, if appropriate, sees whether to deliver goods to the door. If you can, send a good time, place, etc. after the goods are sent over, and then pay; if not, then through the bank card transfer, and then express delivery. Miss Zhuang said that most of her WeChat shopping came from nearby areas, so she could receive the goods within one or two days. "Very convenient, compared with Taobao saved a lot of time."

Reporters opened WeChat search "nearby people", within 500 meters jumped out of a "recruitment of bird nest agents" WeChat users. Miss Zhuang said she also had many friends selling products on WeChat, including white-collar workers, college students and staff of public institutions. Among them, a sophomore of the Qingdao Conservatory of music, a beauty beauty breast enhancement product on WeChat, has a monthly income of four thousand or five thousand. As for the quality of commodities, Miss Zhuang feels that this is a problem of mutual trust. The micro businesses she meets now are very honest. "Not only the price is cheaper than the market, but also the quality is good, and the price performance will be higher." Said Miss Zhuang.

However, as a relatively private communication platform, WeChat hopes to get in touch with friends through it. "If they are too frequent to publish pictures and advertisements in their circle of friends, it's very easy to disgusting people, sometimes I will shield them directly," said Mr. Zhao.

In fact, whether it is micro business, Taobao business or entity store, in the eyes of consumers, it is only a different channel. What they value more is the attitude of service and integrity. WeChat netizens "riding a pig FLY atom" said: "in fact, on the initiative to ask friends to forward their products advertising, it is better to do solid work, well done, naturally some people will sincerely recommend." He also suggested that if we want to expand the popularity and facilitate the search, we can establish a "public number". If we send small gifts properly and get a little lucky draw, we can attract more people. "Whether it's physical trading or online buying and selling, service attitude is the most important thing."

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"Micro business: earn money to sell cabbage, and sell the heart of white powder. It gets up earlier than chickens, does more than cows, and sleeps less than dogs. One person, one brain, one hand and one dragons serves the whole: Procurement - porters - Publicity - Sales - Packaging - after sale - warehouse management. This is a widely circulated speech in the circle of micro businessmen. Recently, under the leadership of Miss Zhuang, the reporter came to the full time "micro business" Chen Qiao Hong house in Meiling South Road, Qingyang street, Jinjiang. She sold women's clothing, women's bags and women in WeChat. shoes And so on.

She is a 30 year old mother of a 5 year old child. She used to be a music and dance teacher in primary school. Because they usually have to send their children to school and go shopping, so they are not convenient for work. In April this year, with the advice and Inspiration of her friends, she applied for a WeChat account to sell goods, and began to publish women's clothing information through the circle of friends.

"At the very beginning, friends introduced each other and passed on from mouth to mouth. Later, customers became more and more, and many of them became good friends." Chen Qiaohong said that in just a few months, her number of WeChat friends has reached 810. "In addition to local customers, other provinces also account for a large proportion, such as Beijing, Shenyang, Hainan, Guangzhou and so on." She introduced that the more recent customers would ask the motorbike to deliver it to the past, and the cash on delivery. After the first transfer through the bank card or Alipay transfer, it would be sent out again, and many customers would go to her house to pick up the goods when they were booked on WeChat.

The reporter saw that in a room of about 30 square meters, more than half of the places were full of clothes hangers and clothes, and two sides of the wall were placed on the floor fitting mirror (as shown above). "Nearby customers, you can come here to try on clothes if you want." In order to restore and display the clothes to the greatest extent, Chen Qiaohong insisted that every picture on WeChat was made by himself. She also models herself, with different costumes and shoes, showing the most beautiful side of a dress. "A lot of friends envy me that I can wear such beautiful clothes, but it's not that simple." Chen Qiaohong said that different clothes need to be matched with different makeup, shoes and hairstyles, so that the overall effect will be good.

The purchase, disassembly, packaging, tagging of models, taking pictures, uploading and receiving customers are all done by Chen Qiaohong, plus a lot of customers on WeChat will come directly to try clothes. She often has to work until two or three in the morning to rest. Finally, the family worried that she could not eat enough. Chen Qiaohong later adjusted her working hours to 11 a.m. to 10 p.m.

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In addition to providing cost-effective products, Chen Qiaohong has a very good way of dealing with customers. "If a customer buys clothes for me for the first time, I will ask her height and weight first, and then recommend clothes that can cover up their shortcomings. Customer satisfaction is the most important thing." She also said that whenever she went out to buy or travel, she would take photos of the delicious food and scenic spots she met on her journey and upload them to friends circle to tell her that she was not at home these days. "I will be very busy the first one or two days of my business trip, because customers know that I will bring the goods back." Chen Qiaohong said with a smile.

Zhuang Huiyang, who works in a certain unit in downtown Jinjiang, is a part-time "micro businessman" who sells lemon cups and gold thread lotus on WeChat. Although the sales volume is satisfactory, she feels that the "micro business" customer group is limited to those who only use mobile phones to send micro letters and transfer accounts, and simply rely on WeChat sales to attract less customers. In addition, if too often in the circle of friends to release products, it is easy to be shielded by customers; however, it is easy to be concealed if they are made less.

And another "micro business", a 8 month old mother, complained that there was no time to do housework and bring children. However, she said that the more she did it, the happier she was: "not only can I make many good friends, but I can also exchange experiences and experience with children." In the interview, many "micro merchants" are very firm: "fake goods are cheaper, profits are bigger and they are not sold". "Taobao has the emergence of counterfeit goods. Now we hope that the micro dealers will not be in such a situation, and do not harm our trusted partners." Zhuang Huiyang appealed.

Reporters learned that most of the "micro businesses" do not have a physical store, the store's real information is incomplete, whether the delivery after collection, after sale services and other uncertain factors have increased the risk of consumption, but also a test of micro credit. Miss Chen, a member of the public, said: "the products published in the circle of friends often do not have a marked price. Customers can only consult with the store in private, which may result in a different price of a product, which is not very good."

A few days ago, reporters learned from the 12315 complaints desk of Jinjiang industrial and commercial bureau, Jinjiang has not yet accepted the case of "micro business" dispute. Yan Xiaofan, a staff member, told reporters that when 12315 complaints were received, there must be a clear complaint party, that is, the real name and the specific way of contact. "If the store provides false information, consumers will not be able to protect their rights." Yan Xiaofan reminded that consumers should pay attention to keeping chat records, bank remittance orders, sellers' names, ID cards and other credentials in order to reduce the risk of shopping. In addition, unless you are intimately related or trusted, you should not buy valuables on WeChat.