The Internationalization Of PEAK Sports Brand Is Beginning To Take Shape.

< p > "the most likely to become" a href= "http://sjfzxm.com/news/index_x.asp" international brand < /a "enterprises or private enterprises.

A few days ago, Xu Jingnan, chairman of China's leading sports brand PEAK, held a conference on the CSR report held in Beijing. At the meeting, the chairman of China's leading sports brand PEAK said that China's spacecrafts are flying, the aircraft carrier has been launched, and the breakthrough has been achieved in the Olympic Games. The Olympic gold medal is even more than a basket of furniture, and it lacks international brands. "Our private enterprises should shoulder the responsibility of creating international brands, which is also the biggest social responsibility of private enterprises."

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On the eve of "P" the third Plenary Session of the 18th CPC Central Committee, Premier Li Keqiang invited a group of private entrepreneurs to the Zhongnanhai forum, emphasizing that "private entrepreneurs, the government not only trust, but also rely on".

In the communiqu of the Third Plenary Session of the third plenary session, it also clearly put forward the "decisive role of the market in the allocation of resources" and issued a signal to activate the private economy.

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< p > < a href= > http://sjfzxm.com//business/ > Xu Jing Nan < /a > think that through the market to allocate resources and open more fields to allow private enterprises to enter, it is the original intention of China's reform and opening up, and also played a great role in the early stage.

Today, once again emphasizing the role of the market, opening up is bound to be more in-depth, giving private enterprises more opportunities for development.

"Stable development in China will provide a strong backing for the internationalization of private enterprises."

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< p > China's family business has developed into a "defensive city" period in its respective fields, and now the integration of global economic market requires all family businesses to have an international perspective and re-examine their own value.

Only when we become famous brands internationally, Chinese family businesses will have further opportunities for development in the future. China also needs an international brand to highlight its international strength.

A powerful country has spawned a strong brand. Family businesses need to shoulder the responsibility of becoming an international brand and become the country's business card.

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< p > Xu Jingnan said, "a href=" http://sjfzxm.com//business/ "> PEAK < /a > established the goal of creating an international brand at the beginning of its establishment. In the past 20 years, it has been committed to implementing the development strategy of" six steps "in the market internationalization by implementing the internationalization of the name, internationalization of the trademark, internationalization of the management system, internationalization of the brand and internationalization of the capital. PEAK is moving towards the goal of" international brand "step by step.

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At present, PEAK has been working closely with international organizations such as NBA, FIBA, WTA and so on. In 2012, PEAK's overseas market accounted for 13.4% of the total turnover of the company, and became the largest sports brand in the world, and the internationalization of P took shape.

Zhang Daping, director of the former social division of the State Council Research Office, commended: "with the development strategy and core values of PEAK striving to shape the national brand, PEAK has gradually promoted the development of enterprises. In 2012, it was awarded the title of the best Chinese brand 50. It has gone to a new level in terms of economic efficiency, international market development and social responsibility."

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