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The Legend Of Qinghe Cashmere And The Innovation And Development Of The New Era

2013/11/22 14:30:00 28

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Qinghe Cashmere Wealth E-Business Market Image

30 years ago, "Cashmere" - this seed quietly "settled down" Qinghe, and grew vigorously. Today, "Qinghe cashmere" has become a more characteristic industrial cluster in China's < a target= "_blank" href= "http://www.91se91.com/" > textile < /a >; and 5 years ago, the market of Qinghe cashmere products, which is a modern professional market with a floor area of 60 million square meters, is rising here. In the past five years, Qinghe cashmere products market has been developing from scratch, step by step and step by step. Today, it has become China's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand incubation base, the national AAA level tourist attractions, and China's textile and clothing e-commerce demonstration units. Every year, there are more than 30 consumers and wholesalers from the whole country, and more than 5000 tons of cashmere yarns sold here, and more than 1000 pieces of cashmere products. Qinghe cashmere products market, a birth legend, the hot land of creating wealth is becoming the bridgehead leading the development of cashmere industry. 
 > merge and merge to deduce the fortune legend /p >
 May 18, 2013, the twentieth Qinghe international cashmere and fluffy Products Fair opened in cashmere products market. On the same day, the opening ceremony of Landian cashmere Qinghe office, which was also held in the market, added a bit of festivities to the activities. As a famous dealer in cashmere production in China, at the beginning of the market, the investment personnel had invited the Lan Dian to be invited to the site. At that time, there was no response from the decision makers. However, with the continuous increase of market influence, the decision makers of Lan Dian couldn't sit still. In May this year, after many investigations, Lanhe company's Qinghe office finally settled smoothly in the cashmere products market. Talking about the reasons, general manager Yang Xiaojun said that Qinghe cashmere products market is more and more influential. Dealers from all over the world come here to buy cashmere products. If the company wants to get further development, it must occupy a place here. 
 from the initial hesitation of entering the market to the unhesitation after that, Landian's entry process also represents the ideological change course of most foreign merchants entering the market. 
 Zhong Jianxin, from Huzhou, Zhejiang, is an overseas merchant who has settled in the market earlier. In April 2009, Zhong Jianxin's dandy cashmere less than a target= "_blank" href= "http://www.91se91.com/" > dress < /a > officially opened and operated the franchised store in the market. From then on, the annual sales volume of the shop has exceeded 10 million yuan a year. In 2011, he pulled his younger brother here to represent another famous brand "old man" cashmere sweater franchise, and the benefit of the store was also very prosperous. 
Jin Guangshun, a businessman from Pingyang, Zhejiang, has been doing yarn business in Qinghe for many years before entering the market. From the day of the completion of the market, he began to pay attention to the development of the market. In 2011, he looked at the booming business opportunities of Qinghe cashmere products market. He joined several of his fellow townsfolk to purchase 8 sets of industrial plants in the market at once, and opened cashmere yarns and cashmere sweaters to distribute the stores. The market was the center of the market. The sales network was set up throughout the country. At present, the annual sales volume of Jin Guangshun alone has exceeded 100 million yuan, and has become a successful example in the market development. 
 in fact, as a professional market of cashmere products, Qinghe cashmere products market has great cohesiveness to cashmere brands. At present, apart from Landian, Erdos, deer king, snow lotus, Jen Bei, Zhao Jun, leather dog, crocodile shirt, Playboy and other brand enterprises have entered the market. The field businesses include Zhejiang, Jiangsu, Guangdong, Sichuan, Liaoning and Hebei Baoding, Hengshui and other places. They compete with Qinghe local merchants or jointly or on the same stage, giving full play to their advantages, exchanging with each other, merging and developing, and jointly promoting the prosperity of the market. 
 Electronic Commerce consolidating development foundation 
The market for cashmere products in the winter of P > winter is earlier than usual. At 5 in the afternoon, the night has already arrived. The shops which are busy for a day are closing gradually, but all the shops in the production and processing areas have ushered in the busiest season of the day. "Cashmere cashmere products Co., Ltd." is a typical representative in the southern market area. After 3 p.m. every day, a large number of dealers were coming from all sides, crowded with the shop with a single floor area of only 200 square meters, and the back yard also built temporary workshop with colored steel tiles, and the cashmere sweater, which had just been ironed and hot, was taken away by the merchants waiting on the side. "At present, it is the peak season for sales, and it can sell 2000~3000 pieces a day, at the highest time, more than 5000 pieces, all of which are net goods." Ma Changchun, the head of the company, said. As a distribution enterprise specializing in supplying cashmere products for e-commerce businesses, Ma Changchun is called "net goods supplier" in the industry. 
 in Qinghe cashmere products market, there are 128 industrial plants in the three tier structure and the "Post shop and back factory" pattern. Currently, all the enterprises have been stationed in enterprises and merchants, and the net goods suppliers like "Jia Rong" account for more than 60% of the market. In recent years, with the rapid development of e-commerce, Qinghe's e-commerce business has increased year by year. At present, there are more than 5000 households in cashmere e-commerce business in the county. The Qinghe cashmere products market has been well received by the majority of e-commerce operators because of its abundant products and affordable prices. A large number of net goods suppliers emerge as the times require. At present, besides the "good hair", there are also a large number of suppliers of net goods, such as atter, Jay Ling, and the north. Because of their strong production capacity and precise grasp of market trends, they are able to produce products that are affordable and fashionable in fashion. Recent few 
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 "all the existing venues have been fully filled. Next year we will start the development and construction of the surrounding areas of the market, and at the same time, we are building an e-commerce Industrial Park on the north side of the market so as to meet the needs of more e-commerce enterprises." It is understood that after more than a year's efforts, the first phase of the e-commerce Industrial Park has started construction. As a useful supplement to the existing cashmere products market, the Industrial Park integrates office, warehousing and logistics. After the completion of the project, the market will further improve its functions and further ease the difficulty of the current business and business entry. 
 Jin shift upgrading to create a new market image 
 wonderful story continues in the market. This year's "eleven" golden week, a flagship store called "red" cashmere was opened in the market. Although no opening ceremony was held, the huge stores, beautiful windows, and dazzling goods still caused quite a stir. The most shocking thing was the price of its "high price", the cashmere sweater of more than 3000 yuan, and the cashmere shawl of more than 2000 yuan as the mainstream product of this shop. Entering this shop, as if entering the modern city shopping mall, the luxurious luxury of cashmere products has been displayed here, which has changed people's views on the sale of low-end cashmere products in Qinghe cashmere products market at one fell swoop. 
 not only is Hongtai, but in the past two years, merchants in Qinghe cashmere market have been working hard to upgrade their products. We have produced a large number of brand merchants specializing in high-end consumers, including Yi Shang, Ao Wei, Bei long, and so on, so that the overall product quality of cashmere market has been improved. 
Behind the P high-end products is the upgrading of product quality and huge investment in R & D. According to the director of Hongtai brand, this year, the high-end products of Hongtai brand are marine cell fiber and cashmere blended yarn. This yarn is developed by the company in cooperation with the German FTC company. Its marine cellular fiber is taken from 100 meters deep sea algae. The fiber is smooth and delicate. The cashmere sweater is cool and comfortable in summer, and is warm and breathable in winter. It has high technology content and high price is value for money. 
To enhance the technology content and meet the individual needs of consumers has become an important means of upgrading cashmere brand merchandise in the P. In the past two years, digital printing technology has been popular in the field of cashmere sweater. The Lun di Rand Co in the market accurately grasped the demand of the consumer market, purchased two advanced domestic cashmere sweaters digital printing equipment, and successfully solved the problem of low color fastness of cashmere printing by adopting special dyes and processes, so as to make the printing products pure and beautiful, providing good technical support for Qinghe cashmere products to enhance their value space. 
 upgrading of design level is another key factor for upgrading products. Yi Shang employed Italy famous "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "Mario" as the design director, and worked with several design companies in Shanghai and Hangzhou to advocate the concept of "fast fashion". The cashmere products produced were in line with the international fashion, while winning the favor of the market, they also obtained good profit margins. Australia's "Cherry Nine Songs" series products are the main concept of Chu culture, which gives the cashmere sweater the distinctive characteristics of the times in the classical cultural atmosphere, with unique artistic charm. 
 in order to enhance the artistic level of Qinghe cashmere, the CFA Market Management Committee and the Chinese fashion color association have jointly established a "China cashmere products popular trend publishing base" in the market, carried out research and release activities on the cashmere products popular colors, and successfully held the first "cashmere products color fashion trend" static release exhibition and "color design and fashion trend" Cashmere theme salon during the cashmere fair this year, which fully demonstrated the substantive connotation of Qinghe cashmere industry in leading the trend of Chinese cashmere and controlling market discourse. In the past two years, Qinghe cashmere products market has also worked with Tsinghua Academy of fine arts and Zhejiang Pu Yuan sweater association to introduce professional design institutes to Qinghe. After a long period of "imitation copy" stage, Qinghe cashmere products market began to turn towards the direction of independent research and development, and the market competitiveness was further enhanced.