Look At How Cultural Cashmere Products Go On The Road Of Literature And Art.

< p > today, when the material is rich and people are seeking spiritual satisfaction, consumers are not only buying the product's function, but also the product's cultural quality and cultural symbols.

This recognition made the saint snow sea people more clear about the importance of upgrading products, and clarified the new goal of leaping to the cultural industry.

The core of cultural industry is creativity, turning creativity into projects, making items into products, making products more personalized, branding and characteristic, so that enterprises can have more vitality and potential.

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< p > a roadmap of "upgrading from raw materials to finished products, focusing on creating international brands, exploring cultural and creative industries, and actively exploring the pformation and development of enterprises" is becoming clearer.

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< p > the company hired a professional designer to design "Saint snow" brand cashmere sweater, cashmere pants, cashmere scarves, cashmere shawls, cashmere quilts, cashmere blankets and other products. It filled a lot of blanks in the provincial and City cashmere industry. The cashmere products finished < a href= "http:// www.91se91.com/news/index_s.asp" > market < /a > squeezed into a "little brother".

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< p > 2013, the city launched the "three high, two low" activity craze, so that the cultural development journey of Saint Xue Hai jumped to a new peak.

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"P", a high-end product developed by Saint Xue Hai, is a series of "water ink Tibetan velvet" series, which combines skillfully the classic Chinese ink painting with Tibetan cashmere, forming a unique cashmere art.

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< p > the ultimate expression of this "cultural creativity" is fully displayed and expressed through the series of "Buddha series", "wonderful series" and "genius series".

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Cai Zhizhong, a world-famous Taiwan cartoonist known as P, devoted himself to studying ancient Chinese books and Buddhist books and creating popular cartoons.

Through the modern environmental protection technology of digital hi tech printing, the ink and wash caricature of Mr. Cai Zhizhong combines the philosophic art of ink and wash with the Tibetan cashmere products, known as "soft gold", to create a cultural product with both artistic and collectible value.

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< p > > a href= "http://:www.91se91.com/pioneer/" > St. snow Hai < /a > and Taiwan famous cartoonist Cai Zhizhong's exclusive production of "water and ink Tibetan velvet" series of products has been reacted vigorously.

< < a href= > http://:www.91se91.com/pioneer/ > > industry expert < /a > commented: This is the perfect embodiment of cashmere art, the sublimation of Chinese ink and wash paintings, the endorsement of Chinese symbols, and the first choice of intelligent gifts.

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In the past year, St. snow Hai has established more than 30 stores in Beijing, Shanghai, Tianjin, Shijiazhuang and other places. Its distribution network is all over the country, and has great potential for development. P

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< p > no success will happen overnight.

Over the past decade, in order to enable the enterprise team to bear the test of the corporate culture journey, the company invested about 10000000 yuan to cooperate with Tsinghua University, Zhong Xu education group, Yi Zhong training company, Shanghai Fu busi business school and other famous companies to carry out team building training.

The company leaders, middle-level cadres and the group leaders who have a bright future take turns to take part in the training.

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"P", founded in 1993, Handan St. snow cashmere company is now the largest cashmere processing company and its serial product manufacturer in our city, with an average annual output of more than 300 tons of washed wool and cashmere and 300 thousand cashmere products.

It is the top 100 enterprises in China's cashmere industry. In 2012, its export volume ranked third in the same industry in the whole country, and was awarded the "most valuable product of cashmere industry" in China.

It has established a stable business relationship with the famous Italy Luo Luo Ya Na company and the famous cashmere enterprises such as the United Kingdom, the United States and Japan.

In 2012, when the global economic downturn lingered, the annual sales revenue was 290 million yuan, of which the export volume was $26 million, an increase of 25% over the same period last year, with a profit of 45 million 280 thousand yuan.

It is estimated that the sales revenue will be 350 million yuan in 2013 and 55 million yuan in profits and taxes.

Saint Xue Hai can be said to be a typical "high-tech, high product, high efficiency, low energy consumption, low emission" enterprise development road.

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< p > nowadays, the ultimate goal is to create world brands and achieve industrial dreams.

"In 2015, the export volume reached second in the whole country, and more than 100 direct stores were opened in the world. In 2016, raw materials, St. Xue Hai and ink and Tibetan velvet accounted for 1/3 of the total. In 2020, the company went public, and the company crossed the industry. In 2030, the domestic industry was the first, the store was spread all over the country, 2040 became the world famous brand, the international luxury market occupies a place, and the development blueprint for 2050 becoming the world's top 500" is not just a dream.

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