Fast Fashion UNIQLO Four Shop Opened In The Same Period SPA Business Model Is Not Normal.

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< p > at present, fast fashion brands are a href= "http://sjfzxm.com/news/index_x.asp" > UNIQLO < /a > hottest. Fast fashion brand UNIQLO is opening four new stores in Shenzhen, Guangzhou, Jinhua and Nanchang today.

Now let's have a look.

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< p > < strong > four new stores are: < /strong > < /p >

< p > > Shenzhen a href= "http://sjfzxm.com/news/index_x.asp" > Tianhong shopping center < /a > shop, address: Xixiang road and Xixiang Road, Shenzhen, Baoan District, Xixiang road and Xinhu Road intersection, charming era garden A-J podium; Nanchang Heng Mao Meng Times International Plaza Shop; address: Nanchang, Beijing East Road 438, Heng Mao Meng Times International Plaza 1F-2F; Guangzhou < a href= "http://sjfzxm.com/news/index_x.asp" > SUN Xintiandi "/a" shop: Address: Guangzhou shop, Guangzhou Road, No. 36 shop, "Yongsheng shopping center" shop: Address: Yongsheng shopping plaza, 67 Xinhua Street,

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< p > < strong > UNIQLO aroused < a href= > http://sjfzxm.com/news/index_x.asp > terminal operation < /a > enlightenment > /strong > /p >

< p > traditional clothing retailing, spinning from textile mills to weaving fabrics, sewing garments, and finally circulated through wholesalers to retail stores, with different companies involved in all stages.

UNIQLO set up SPA business operation mode, abandoned agents, distributors and other intermediate links, and thoroughly implemented low-cost operation. The store also adopted a supermarket based self selection mode.

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What is the hottest clothing brand at present? There is no doubt that "a href=" http://sjfzxm.com/news/index_s.asp "fast fashion brand" /a "UNIQLO" is the best among them. Suddenly, like spring breeze, it seems that overnight, UNIQLO has quietly come to your side. P

Since UNIQLO opened its first store in China in 2002, it has 127 stores in China.

In recent years, Japan's most active company has risen against the tide in the financial turmoil. The founder Liu Jing Zheng has once won the throne of Japan's richest man for the two time.

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< p > the stone of its mountain can attack jade.

The growth and expansion of UNIQLO is very worthy of learning and learning from the fashion industry in China.

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< p > although successful enterprises are all the same, failure has its own reasons.

Successful enterprises are generally accurate positioning, innovative ability, team execution ability, process standards, system improvement and so on.

UNIQLO is no exception. Its uniqueness lies in accurate positioning, SPA mode, innovative talent view and experience marketing. Its success can be duplicated.

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< p > < strong > SPA mode becomes help /strong < < /p >.

< p > simple style is one of the key elements of UNIQLO's success. This is closely related to its SPA business model. In 2002, with its formal entry into the Chinese market and the establishment of large direct shops, the SPA mode began to land in China.

Spain's ZARA and Sweden's H&M entered China's mainland in 2006 and 2007, expanding rapidly, further expanding the impact of SPA mode.

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< p > traditional < a href= "http://sjfzxm.com/news/index_s.asp" > clothing retailing < /a >, spinning from textile factories to weaving fabrics, sewing garments, and finally circulating through wholesalers to retail stores, all stages have different companies involved.

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< p > each stage is undertaken by different enterprises and plays a role of risk diversification. However, the disadvantage of the traditional way is that it is impossible to carry out unified adjustment and control in the whole process.

Because of the inability to carry out real-time information exchange, two phenomena exist at the same time, that is, the production of a product is far greater than that of the sales volume, while the other product loses business opportunities because of insufficient capacity.

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< p > UNIQLO establishes SPA business operation mode, abandons the intermediate links such as agents and distributors, and thoroughly implements low cost operation. The store also adopts warehouse supermarket type self selection mode.

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The terminal store sales of < p > UNIQLO from the size, appearance, goods to display mode, and even the operation mode is a thorough standardization, is learning McDonald's, Starbucks's chain mode.

The distribution of UNIQLO stores is fully automated according to the headquarters plan, so as to minimize the cost of operation.

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< p > to penetrate the concept of "simple leisure" brand, and to realize "simple price" is the foundation.

UNIQLO focuses on low-cost manufacturing in China and produces outsourcing globally.

After that, UNIQLO has developed and perfected the SPA to suit its growing needs. That is, the professional retail of private brand clothing is controlled by itself from product design and production to final sales.

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"P >" this model has played an irreplaceable role in the development of UNIQLO, and it is convenient for the company to control the whole production, sales and service.

Due to monopolization of all links from production to sales, inventory risk is entirely borne by the company itself, so UNIQLO operates mostly in basic style casual wear.

Compared with the fashionable clothing, casual wear has a smaller turnover, making production arrangement and inventory more balanced, thereby reducing risk.

To achieve low price and scale effect, the company has built a system of mass production of a few products, so the inventory is easier to manage.

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< p > this is precisely one of the weak links in the domestic < a href= "http://sjfzxm.com/news/index_s.asp" > clothing brand < /a >.

Some brands rely too much on agents, resulting in poor information and slow reaction of brands to the market.

What the future brand should consider is how to reduce agents, strengthen direct operations, and establish contacts directly with consumers.

There are too few outlets and too many intermediate links to control the whole process of product design, production and sales.

And the whole process of control, the pursuit of the perfect details, is the most important part of experiential marketing.

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< p > < strong > the role of experiential marketing < /strong > /p >

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > experiential marketing < /a > is one of the important weapons of UNIQLO's success. Its success is, to a certain extent, the success of experiential marketing.

Unlike economies of scale seeking low prices, experience economy is in the opposite direction, tailored customized consumption and memorable consumption processes.

The experience economy is playing the fashion, encouraging the participation and interaction of consumers, creating the consumption process together with consumers. Everyone can own it, but everyone who owns it will get different experience.

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< p > UNIQLO and Renren have launched the "a href=" http://sjfzxm.com/news/index_s.asp "UNIQLO LuckyLine < /a > online queuing activities.

Participants use the Renren account to log on the activity page, choose a cartoon character, and queue up with other people in front of the UNIQLO network virtual shop.

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Before P, UNIQLO held similar activities in the markets of Japan and Taiwan, China, creating 140 thousand and 630 thousand records respectively.

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The reason why P UNIQLO queuing activities are so popular is that besides the rich prizes, the interactive experience marketing mode has made consumers happy. In just a week, more than 930 thousand people have participated in online queuing.

The essence of LuckyLine is to register to participate in the lottery, but because of the experience elements, the enthusiasm and interest of the audience are greatly increased.

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< p > in addition, < a href= "http://sjfzxm.com/news/index_s.asp" > WORLD UNIQLOCK < /a > is the successful Widget user desktop of UNIQLO, mainly because it is based on the principle of Interesting interest in network integration marketing 4I principle.

Base promotion.UNIQLO, based on its own brand, creates a functional widget for bloggers all over the world. It integrates beauty, music and dance into such a tool as clock, displaying the brand with the clock as the stage, thus establishing a link channel between the audience and the brand.

The pictures made by FLASH are lovely girls or dancing, or upstairs, or weaving flowers, or randomly or rhythmic rhythms.

They wear UNIQLO's main costume this season, and then enter the next 10 second cycle after 5 seconds.

Beautiful dance, beautiful music, unique picture, this girl can wear different clothes in different seasons.

Small clock becomes a platform for displaying products in all directions.

It is said that there are 57 countries in the world competing with blog to make dance beauties "settle down".

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< p > however, even if it looks good, it will be greasy if you see too much.

Uniqloc cleverly solved this problem: before it had time to go bad, it took the initiative to change.

In the clock plug-in, the dancing beauty segments are constantly updated. People who dance every 5 seconds may not be the same. If they dress differently, the content of dancing may not be the same.

5 seconds is a good time to be half hungry and hungry.

In addition, the Uniqloc dance video has been continuously filmed, and the continuation and renewal of the content not only keep freshness, but also match the theme or direction of other promotional activities during the season.

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< p > the most prominent thing is that clothes can be picked, touched and tried, and the waiter will never sell products to customers. He will only appear when customers need it, and he will disappear when he does not need it.

To give customers the sense of ownership, customers can control everything themselves.

In addition, UNIQLO's unique storefront design and display methods also give people a good experience.

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< p > UNIQLO success is the result of the comprehensive coordination of various factors. No matter its positioning, SPA mode, innovative talent view and experience marketing, it is worth studying and studying domestic clothing brand.

Rome is not built in a day, and every enterprise has its own growth genes. How to build a skyscraper by brick and tile on the basis of drawing on the advantages of < a href= "http://sjfzxm.com/news/index_s.asp" > UNIQLO < /a > is the most important.

Fashion brands should enhance themselves in learning, change their business philosophy, and introduce external consultants to enhance their professionalism so as to achieve successful pformation and pformation.

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