Meng Gen Ji Ji: Create National Costume Brand

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< p > walk into the < a href= "http://www.91se91.com/news/index_p.asp" in the North District of Kangbashi. Erdos < /a > Meng Gengen national costume Co., Ltd., more than 200 square meters of processing and design workshop, colorful silk and colorful ethnic costumes, Lin Lang is everywhere.

Trophies and commendation are particularly striking in the design room less than 20 square meters.

Meng Genshao, director of the company, said to reporters, "I am also a herdsman. I hope that the business can be expanded and more farmers and herdsmen can be employed."

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< p > the small ethnic dress and apparel processing department, established in 1992, has been developing and innovating. It has become a private enterprise that mainly includes costume design, production and processing, tailoring and training.

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At the beginning of P, Meng Gen Ji Ji only made some traditional a href= "http://www.91se91.com/news/index_f.asp" > Mongolia robe < /a >.

With the increasingly fierce market competition, she combined with the needs of various sectors of the society, constantly expanding the style of clothing, and launched a series of national costume products.

He has many times engaged in processing and producing the large-scale theatrical performance costumes, performing costumes and tourist reception ceremonial costumes of various professional performing groups.

The company's products are mainly sold to Qinghai, Gansu, Yunnan and other places where local people and ethnic minorities live together. They also sell well in Russia, Korea, Japan, Mongolia and other countries.

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"P" Meng Meng Ji Ji has repeatedly passed the labor and employment department, trained hundreds of farmers and herdsmen to provide jobs for laid-off women workers and people with disabilities, provided free a href= "http://www.91se91.com/news/index_q.asp" > professional training guidance < /a >, and gave financial help to the poor workers, so as to effectively solve the worries of every employee on duty.

While developing itself, she did not forget to devote herself to the cause of public welfare and repay the society. Since 2008, her company has donated more than 20 yuan to charity in a few years, and has donated a large number of national costumes for Ordos Mongolian primary school, Etuokeqianqi Mongolian primary school, Dongsheng District Mongolian second child Park, etc.

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< p > Meng Gen Ji Ji takes the responsibility of developing the national costume and costume culture industry as the responsibility. With the purpose of protecting, excavating, inheriting and studying the intangible cultural heritage of national costume processing, relying on personnel training and processing and manufacturing, efforts are made to further scale, grade and form the brand of traditional handicraft embroidery.

In 2013, the company was named "national intangible cultural heritage Ordos wedding dress culture protection and heritage base".

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< p > recall the hard road of entrepreneurship in the past 20 years. Meng Gen Ji is full of emotions: "when a company was first established, it was difficult for a person to start a business. In recent years, with the continuous advance of cultural construction in our city, national culture has been widely valued, which has created great room for us to develop.

In the future, I plan to expand the scale continuously, strive to innovate, develop and develop Mongolian costume industry, and create Ordos unique Mongolian costume brand, penetrate into the international market, and let the national costume culture shine forever.

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