Sales Analysis Of Clothing Market In October

(1) the sales price of clothing in large retail enterprises decreased by 0.3% compared with the same period last year, and retail sales grew at a low level year-on-year.

According to the statistics of the China National Business Information Center, the key large-scale retail enterprises in October clothing Retail prices declined by 0.3% compared with the same period last year, and the third year-on-year price decline since the beginning of the year.

Although prices showed a decline compared with the same period last year, the retail sales of all kinds of clothing did not show a higher growth. In October, the volume of retail sales of all kinds of clothing in the major large retail enterprises increased by only 1.1% over the same period last year. The increase was only higher than that in 1~2 months and April, and decreased by 2.8 percentage points from the previous month.

Prices fell year-on-year, retail sales growth was relatively low, and retail sales showed poor performance over the same period. According to the statistics of the China National Business Information Center, the retail sales of major retail enterprises in China increased by 0.8% over the same period in October 2013. The growth rate was the lowest since the beginning of the year, compared with a sharp decline of 4.4 percentage points last month.

(two) sales of major clothing categories in October

One Jeans wear The total market share of the top ten brands is 44.7%.

According to the statistics of the China National Business Information Center, the top ten brand market share of the major retail enterprises in October 2013 totaled 44.7%. LEE, Levi 's and Texwood occupy the top three.

Two Men's shirts The total market share of the top ten brands is 31.2%.

According to the statistics of the China National Business Information Center, the top ten brand market share of the major male retail enterprises in October 2013 totaled 31.2%. YOUNGOR has the highest market share, and lords and conch are second and third respectively.

Three T-shirt The total market share of the top ten brands is 20.8%.

According to the statistics of the China National Business Information Center, in October 2013, the top ten brands of T-shirts sold in the major retail enterprises nationwide accounted for 20.8% of total market share, low brand concentration and fierce competition in the market. The top three brands in this month were Goldlion, nine Mu Wang and Bi Bren.

Four Down Jackets The total market share of the top ten brands is 60.9%.

According to the statistics of the China National Business Information Center, the top ten brands of the top 60.9% retailers in the major retail enterprises in 2013 reached a total market share of 60.9%. Bosideng, Xue Zhong Fei and duck and duck occupy the top three.

Five Children's wear The total market share of the top ten brands is 33.3%.

According to the statistics of the China National Business Information Center, the top ten brands of children's clothing market in October of 2013 were 33.3% of the total market share, and the top three were Barbara, Adidas and ANN.

Six Cotton sweater trousers The total market share of the top ten brands is 42.3%.

According to the statistics of the China National Business Information Center, in October 2013, the total market share of the top ten brands of cotton and sweater trousers sold in the major national retail enterprises totaled 42.3%, of which three guns, good and cool and Pierre Cardan occupy the top three.

Seven Female underwear The total market share of the top ten brands is 54.5%.

According to the statistics of the China National Business Information Center, the top ten brands of women's underwear market in major retail enterprises in 2013 were 54.5% in October. In the past ten brands ranking, love, Manifen and Ttiumph occupy the top three.

Eight Athletic Wear The total market share of the top ten brands is 59.1%.

According to the statistics of the China National Business Information Center, in October 2013, the top ten brands of sports apparel sales in the major national retail enterprises totaled 59.1% of the total market share, of which Adidas, NIKE and Lining occupied the top three.