Zhou Haijiang, President Of The Red Bean Group: Red Beans Are Not Only Born In The South

From primary school to high school, Zhou Haijiang took the first place year after year, and his official career was successful. But in the third year of the senior high school, Zhou Haijiang's taste of adversity was felt by the "sailing student disturbance": "on the eve of the Qingming Festival, my teacher told me that Shenzhen University had made reforms to recruit students ahead of schedule. The school recommended me, and Shenzhen University also chose me. This means that Zhou Haijiang has been a student of Shenzhen University. I felt very happy and proud at that time and told the good news to my family. It didn't occur to me that the provincial admissions office said that they only admitted the number of places of admission to key universities such as Tsinghua University and Peking University. As for the newly established Shenzhen University, they did not admit that they had to take part in the college entrance examination. Fate has given me the biggest joke. The days of college entrance examination are getting closer and closer. I was shocked. How could it be like this? Such news is the greatest blow for a teenager. It's even more frustrating for Zhou Haijiang. He failed in the course, but several of his classmates were sent to the key schools. "If I hadn't been locked up by Shenzhen University, I would have been accepted by other schools." How much is the distance from the college entrance examination? Young Zhou Haijiang thought over and over for a long time. Finally, the first Zhou Haijiang in the class was returned to take the exam. However, he was admitted to Shenzhen University in the same year. Recalling this "storm", Zhou Haijiang still maintains a grateful attitude. He said, "this has made me form a habit of continuous learning, and I have been reading to Fudan University and University of Maryland. This is also true in the red bean group, and my employees are constantly learning new knowledge and new ideas. In 1988, Zhou Haijiang, 22, graduated from Shenzhen University and was assigned to teach at Hohai University. However, he did not quit the golden rice bowl, and he resigned to work in the township enterprise (the predecessor of the red bean group). When the red bean group started to dress primarily and took over the red bean group, Zhou Haijiang was busy with President's affairs every day, and then gradually involved in rubber tires, machinery, real estate and other fields. Zhou Haijiang was busy developing the "red bean kingdom", but he did not forget his "mailbox of President". The mailbox is the staff of the red bean group, who can exchange letters with him, regardless of frontline or management, and Zhou Haijiang has to read every letter to see what employees want to tell him. Once a technician from a motorcycle testing workshop wrote to Zhou Haijiang, and at the beginning he said, "your president is a person, we are also a person. Every day we detect every vehicle, and we can never avoid the pollution of the car's exhaust to my body." After seeing the letter from the employee, Zhou Haijiang realized that this problem had always been there, but it had never been noticed and had never been solved. So he immediately went down to the workshop, asked this, asked that, and finally solved the problem of exhaust pollution by testing the staff of the workshop. The staff who sent letters to Zhou Haijiang reflected the problems of all sides. Zhou Haijiang also told him more and more about employees and even their opinions on their work. "I have been in the factory for two years, and I can be elected chief of the section. However, even a deputy section chief has not been promoted. Like this letter, employees are not afraid that Zhou Haijiang will take out "little shoes", because Zhou Haijiang has always regarded the "able person, the mediocre person" as the basic principle of company employment. As long as he knows that the employee is really competent and competent, he will not waste talent, and will not waste everyone's employees' "shining point". Zhou Haijiang's "President's mailbox" has not become a display, and has really played a role. The concept of talent innovation is not empty talk. In the red bean group, the concept of "one side uses eight party and eight party people" is very popular. Zhou Haijiang has always cherished, cherished and cherished talent. "Many of our private enterprises want to be a century old enterprise, and hope to expand further. In this big process, it is particularly important that we all hope to form a modern enterprise system. This modern enterprise system, some people think that there are boards of directors, supervisors and managers, that is the modern enterprise system. I call this a misunderstanding. Zhou Haijiang's views are direct and prompt. So, what is the view of the red bean group or Zhou Haijiang's view? "We measure whether an enterprise is a modern enterprise system, not just whether you have a board of directors, a board of supervisors or a manager, but to see how the key positions behind these three meetings are set up. Like the director and manager below, if his position is acquired through the relationship, you are still a traditional enterprise; if you have three meetings, your key positions and senior positions are obtained through the system, which is truly the modern enterprise system. In the red bean group, the positions of key positions are all competed from the staff, and the directors are evaluated by the people selected. The system of selecting and attracting a large number of talented people stand out, which makes the vitality of enterprises particularly strong. "Including me as the president of the group, is also selected by the 50 directors of our group. There are 20 or more cadres in the group, all of whom are candidates, not to designate me to be president, but anyone can be the president. The big family will vote without a name. Finally, my vote is 49 votes and 50 directors vote. It is very important to select candidates at every level through the system." Although the head of the red bean group was Zhou Haijiang's father, his position as president was still selected. "We have a talent assessment committee. At present, the implementation of this employment mechanism, in China's private enterprises, the red bean group is the first one. This innovation is worth promoting. It can greatly improve the stability of workers and loyalty to the company, give them a stage to truly display their talents and give full play to their initiative and initiative. As Confucius said, "wealth is scattered, wealth is scattered and people get together". Most people are the owners of the company and form a community of economic interests. Everyone has no reason not to work hard for their own cause. At present, there are more than 800 shareholders in the group. Many of the senior managers also own shares of the company. Each factory under the group has a clear share ownership system. About 50% of the shares are jointly owned by the factory management. Red bean is not only born in South China, "red beans are born in the south. How many branches do you have in spring? To persuade the prince to gather more, this thing is the most Acacia "-- this is a Acacia poem recited by the poet Wang Wei in the Tang Dynasty, but after hundreds of years," red bean "has not been placed in the window of people's memory like butterfly specimen. Zhou Haijiang has made" red bean "a famous brand in the north and south of the river. In 1995, comrade Jiang Zemin, the then general secretary, convened an informal discussion in Shanghai on behalf of the business representatives from three provinces and cities in Jiangsu, Zhejiang and Shanghai. After speaking at the meeting, Zhou Haijiang, the only representative of township enterprises, praised Jiang Zemin: "the name of red bean is good." Zhou Haijiang realized that the general secretary praised the name of "red bean" because it is a trademark of China and a national brand. In the red bean group, Zhou Haijiang proposed that any enterprise, any factory and any project could cooperate with foreign investors, provided that the other side should not only have funds, but also have technology and market. We pay great attention to brand building of enterprises. Many domestic enterprises are playing the brand of entrepreneurs. I think it is better to build corporate brand. Because entrepreneurs have natural life restrictions, and corporate brands may be the pursuit of generations, it can last forever. In order to improve the quality of national brands and shorten the gap with international brand names, Zhou Haijiang introduced the most advanced production equipment and technology internationally, and paid 12 experts from costume design, production and craft from Japan, France and the United States to the red bean group for long-term guidance. He also joined the famous fashion Design Institute of Paris, France, for the fashion branch of ESMOD. Who said that red beans can only be born in the south? In order to build China's first cultural brand and carry forward the fine traditional Chinese culture, Zhou Haijiang carefully planned the "red bean Festival". With the help of mainstream media such as TV newspapers in mainland China and Hongkong and Taiwan, the "Tanabata Festival" series of activities was launched to advocate Chinese people's "Valentine's Day" for Chinese people through activities such as large-scale cultural evening parties, love poems and love songs, and so on. The creation of red bean national fine works and the creation of famous brands of domestic products are the ultimate ideals of Zhou Haijiang as a collector.