Four People Talk About: Resource Integration To Fully Release The Value Of Manufacturing Industry

Editor's note: in the forums of the Southern Newspaper Media Group and the Southern Metropolis Daily, "Guangdong starts again - see the Pearl River east coast economic belt upgrading" from Dongguan's breakout, experts and scholars attending the forum offer suggestions on industrial pformation and upgrading (see yesterday's newspaper).

In order for more voices to come together, the Plaza version interacts with the progress of the forum.

We hope that different viewpoints will lead to the same goal: To explore a feasible way to break through the manufacturing industry in Dongguan.

Yu Yuanhuan, who is squeezed by his peers, is at the bottom of the value chain. (reporter:) the shoes produced in Dongguan supply half of the people on the earth. It is reasonable to say that owning such a high market share should have the right to price. Unfortunately, it is not.

Many Chinese enterprises, aiming at peers, lowering costs, fighting price wars, and pushing prices down each other, vicious competition, and the consequences of their own struggle, are to let foreigners take advantage of the price, and the prices we sell will be lower and lower.

Let's talk about how to solve this problem.

NAH Xiao Fang (Sohu commentator): because of the poor quality of the Chinese people, the cost reduction, vicious competition and so on, is also normal.

At the same time, it also reflects most enterprises' extreme self confidence in their products.

Originally, shoes like this product does not have much technical content, and without self-confidence, how to stand out from many competitors, without him, only to reduce prices.

The harm to the industry is serious. For the whole industry, no one is the winner.

Does the enterprise still have the strength to improve the technological content?

Even considering economic benefits, selling a pair of expensive shoes is much more cost-effective than selling many pairs of cheap shoes.

One price, one price, one thing.

Market share does not represent your capital share, but market is opportunity.

Dongguan enterprises, including Chinese enterprises, should firmly grasp the technological upgrading under the absolute market.

Tang Bin (Media Editor): in fact, this problem is the result that Chinese enterprises have gathered together at the lowest end of the value chain.

To solve this problem, we should start from the following aspects: pform the "three to one" factory into a modern market economy with clear property rights, excellent governance, internal management, R & D power, independent intellectual property rights, independent brands and marketing channels.

Of course, some enterprises can pform themselves into specialized creative designs, professional advertising marketing, professional management consulting, professional market development and other companies according to their own resource conditions, and gradually extend to other industries and the surrounding areas. Industry associations and various intermediary service organizations must fully develop and effectively play the role of consultation and enterprise coordination in important industries. Only the industry ecosystem with good competition form, clear positioning of different levels in the industry, and "spontaneous order" can be formed as soon as possible. The export price chaos and disorder can be avoided as much as possible. The basic services and public products provided by the government must be in line with the needs and direction of industrial pformation and upgrading.

Only when these aspects are put in place can the price of each other be reduced and the pricing power can be slowly returned to Chinese enterprises.

Xie Ruiqin (Dongguan citizen): although it has such a high market share, it is "allocating" by foreign orders, and its lifeblood is in the hands of others. Of course, there is no pricing power.

Huajian group has its own R & D team, so it has a certain pricing power, and its ability to resist pressure is relatively strong.

Liaobu's Floungwin has its own R & D team and its own brand. The market share of wave soldering machines and refluxing machines in the world is the highest in the world.

The quality of China's products is no worse than that of famous brands.

The NIKE shoes sold in Dongguan are dozens of dollars, but after the NIKE tag is put, the price is hundreds of thousands of yuan, but the product is still the product, the quality has not changed.

Now the old way of lowering costs is no longer feasible. China's manpower cost is only 5% of the US. How can it be reduced?

National wine Moutai raises its price once in a while, and tens of millions of dollars each time, its production cost has not been improved, but its price raising behavior has been recognized by the market, which is the brand effect.

Therefore, expanding the domestic market and building our own brand is the way to upgrade the industry.

Yu Yuanhuan, a professor and doctoral tutor of South China University of Technology, believes that there is still much room for Dongguan's manufacturing industry. The key to enterprises is to set the value of the industry on the basis of Dongguan's industrial environment. This is a wise choice for Dongguan.

Do you agree?

If we agree, then how can we release the value of the industry?

At that time, Dongguan's manufacturing industry certainly has room for release.

Because manufacturing is far from developing to saturation (not to market capacity, but to technology).

When manufacturing technology is no longer able to progress, that is to say, it is even harder to release industrial value after maximizing productivity.

At this stage, we can expect the release of industrial value, but I am not so optimistic.

The characteristics of the manufacturing industry determine that manufacturing is inseparable from human beings and can not be separated from machines, and precision manufacturing is merely repeated and repeated.

And what is the most valuable in a market economy?

Technology!

Can use the core technology of the product.

Only if it can make the product produce enough additional value, can it have the most free space.

This is not to deny Professor Chen's release of industrial value, but to feel that Dongguan must take the right path to truly break through the tight encirclement. That is to say that it can break through in the most competitive place. Although the manufacturing industry achieves the maximum productivity, it is also the final direction choice of Dongguan enterprises.

The biggest difference between "processing" and "technology" is that the latter is least affected by the market, while the former is very easy to be controlled by the market.

Tang Bin: when investing and financing policies, tax policies, judicial arbitration, talent quality, non-governmental organizations, administrative system and so on, there is no way to support the upgrading of existing industries. In this case, what is the urgency of manufacturing industry?

If the above factors can be improved, the upgrading power of Dongguan's manufacturing industry will undoubtedly be more strongly released.

However, the problem is that such a judgment is only established in theory. As to whether it can become a reality, it depends on these factors and the possibility of resource optimization and improvement. On the one hand, the two depends on the final balance between resources. The balance does not depend on theoretical deduction, but on the game between the various stakeholders in the actual operation and the actual situation.

Xie Ruiqin: how to release the value of the industry, I think there are two ways of thinking. First, we should continue to improve the industrial chain and extend to the two sides of the "smile curve".

The design and development on the left are the commanding heights of enterprise competition. Whoever wins the opportunity will have the right to speak.

When Delta Electronics moved the R & D department from Taiwan to Dongguan, its ability to withstand compression was evidently enhanced.

The sale and after-sales service on the right is the subsequent guarantee for the competition of enterprises. Whose market share is high, and whose development will be more effective.

Wang Laoji's herbal tea focuses on market terminals and brand marketing, and its achievements make the domestic and international peers glance at it.

Two, we should vigorously introduce or support leading enterprises and create brand effect.

Dongguan's leading enterprises with the status of big lakes are still lacking.

The Tangxia town government introduced the first China airline Guizhou Liyang aero engine company into the Keyuan City Information Industry Park, attracting the United States, Australia and its domestic counterparts. Many local enterprises began to turn to produce supporting products related to aviation, thus forming a prototype of the aerospace electronics industry.

Here we can see the importance of leading enterprises, and we can see the flexibility of local SMEs, and the speed of pformation and upgrading is quite fast.

Partnership, the platform needs to be built as soon as possible: Yu Yuanhuan, founder and chairman of CEO, Philip Vic, said: "it is recommended that you reconsider the relationship between you and your customers, you and your suppliers. Can you reposition your partnership as a partner?

For example, whether the upstream and downstream SMEs can be glued together, so you are not a weak link. You represent a complete value chain. When you talk about financing options with the financial sector, you will have better opportunities to get better products. "

Is this workable?

Should the establishment of this relationship be led by the government or the enterprise association?

It's interesting that this hypothetical benign economic structure.

In the capital - market - technology - processing chain, it is obvious that everyone is more concerned about "technology", which has been analyzed before, technology is absolutely strong, and it can avoid the greatest degree of market volatility.

Safflower must have green leaves, that is, as long as processing is absolutely competitive technology products, and this process is solid, then it may reach the assumption of Wei Ji Si.

Foxconn, the world's largest foundrier, is still doing its job in many enterprises when faced with difficulties. That is the evidence of this assumption.

The problem is that the durability and reliability of this relationship need to be verified.

Moreover, in order to get rid of the economic fluctuation to the maximum extent, Dongguan must master the most competitive technological elements, which is the top priority of the breakthrough.

Therefore, this assumption can only be completed by the enterprise itself, and the government at most is to provide quality service software.

Tang Bin: the advice of Mr. wells is a possibility for resource integration among enterprises.

However, this is just a possibility. As for whether or not it can be applied successfully in reality, I think the specific enterprises need to have specific resource assessment and self judgment.

After all, for Chinese enterprises, there is a big gap between their business environment and the US.

Xie Ruiqin: as the upstream and downstream enterprises are not equal in information, there must be a problem of rising paction costs due to information disconnection.

If they are glued together, the upstream enterprises will be more instructive to the downstream enterprises, and the downstream enterprises will be more adaptable to the market. The signals from their joint efforts will be more powerful, and the financial negotiation with the financial sector will be more emboldened.

Of course, it is more appropriate for industry associations to do better, such as the Taiwan Liaison Office of the Dongguan Electric Power Association, which is more targeted in information provision and upgrading guidance.

But at present, the organization of trade associations is not standardized, and the guidance force is weak. It is advisable for the government to guide effectively.

From the rampant spread of "Shanzhai edition" electronic products, we can find that SMEs have very strong R & D and design capabilities, but they lack the corresponding market venture investment, so that they are on the wrong side.

Therefore, the government should build relevant public service platform, so that upstream and downstream enterprises and financial venture capital companies can get their own needs in terms of technology and capital.

Yu Yuanhuan, director of the regional and enterprise competitiveness research center of the Guangdong Academy of Social Sciences, said that regional cooperation is not simply adjusting the zoning. He advocated reforming the administrative system, or even adapting to the reform of the political system suited to the economic system reform. "Ding Li

As a pilot city for industrial upgrading in the whole country, do you think Dongguan has this condition with the full support of the Guangdong provincial government?

Tang Bin: of course.

In fact, after 30 years of rapid economic and social development, Dongguan has not only fully fulfilled the conditions for the reform of the administrative system today, but also the deeper political system reform, which is "all things are ready and only owes to the east wind".

From the bottom down, it is a sober understanding of the whole civil service system in Dongguan.

It is necessary to know that in all fields of economic, social, cultural and other fields, the ultimate goal of the reform is only the reform of the administrative and political fields.

Moreover, the deeper the reform and the higher the level, the greater the interests and the affected people will be.

Xie Ruiqin: the chance of realization is slim.

In the case of Shenzhen's political reform which has been innovating and traditional times have been aborted many times, Dongguan, who failed to get a more advanced "sword of the Shang Dynasty", is even more afraid to think about it.

Even the regional adjustment in Dongguan has been difficult to produce again and again, and the reform of the political system is even more difficult.

The problem of regional cooperation in Pearl River Delta is greater than cooperation. The problem is not in Dongguan, but in the provincial government, at least, the Yangtze River Delta is doing well.

The second step of upgrading the government is maneuverability.

The administrative efficiency of Dongguan has a long way to go, no matter it is compared with the nearby Guangzhou Shenzhen or the Shanghai Suzhou ratio in the Yangtze River Delta.

Why Kunshan can overcome Dongguan in attracting Taiwanese capital and its efficient administrative efficiency is one of the important factors.

Talk about politics