Can "3D Fitting" Accelerate The Sales Of Clothing Networks?

When the "try on" problem is solved, can the online sales of shoes and clothing products enter the fast expansion of the fast lane?

Xiao Lin, who likes shopping online, has recently made new discoveries.

"The 3D network fitting room launched by Hyun net is very good. It can not only see the positive effect like the fitting mirror, but also the effect of the back and side."

Xiao Lin told reporters that "the fitting room" can help consumers to "experience" whether the clothing is fit or not.

Online shopping is no longer a novelty. More and more people are buying cosmetics, books and digital home appliances online.

Although the prospects for online sales are alluring, the online sales of shoes and clothing products have been slow because they have been unable to solve the "try on" problem.

However, the appearance of three-dimensional fitting technology may be a technological revolution for the online sale of shoes and clothing products. Some garment enterprises in the eastern coastal areas have begun to take the initiative and cooperate with technology companies to provide consumers with three-dimensional triage or line trial service.

When the "try on" problem is solved, can the online sales of shoes and clothing products enter the fast expansion of the fast lane?

Try to compare the famous "network fitting", including the previous Face72 to the current and the Hyundai network, etc., have already opened the three-dimensional fitting technology, some well-known brands and design engineers also cooperate with such website, launch the product to carry on the sale.

Zhao Xinzhang, a leading designer who has worked in many large garment companies in China, has launched nearly 100 fashion limited edition T-shirts on the Internet, according to Mr. Zhao Xinzhang, director of the network.

Zhao Xinzhang said that Wang Peiyi attached great importance to the three-dimensional fitting platform technology, and gave strong support in the process of 3D fitting technology research and development. He hoped his brand could interact with consumers to the maximum extent and meet the needs of individuation and play a leading role in fashion.

Some brands have already conducted a preliminary test. At the fifth Fujian project outcome Fair held last year, Shishi CABBEEN Fashion Development Co., Ltd. and PGM Digital Technology Co., Ltd. successfully docked the "CABBEEN 3D fitting system" project.

This has led people to adopt the "three dimensional fitting room" mode for Quanzhou apparel enterprises to create a bigger network marketing space.

However, the company said that three dimensional fitting technology has not yet been applied to marketing, but applied in the design and production process.

This project combines digital image design technology to complete various three-dimensional and graphic style design.

Through three-dimensional proofing and confirmation of sample production, the manpower and development and production speed can be greatly saved.

Although 3D technology is currently used in CABBEEN only in the production process, with the further maturation of technology, the company plans to launch e-business in a timely manner.

"Since the company already has three dimensional technology, with the development of online shopping business, we can not exclude the possibility of using three-dimensional technology to promote network marketing."

In fact, another brand named Mark Ed Faye, who originated in Fujian, has started the trial of "Internet fitting room" two years ago.

At the end of 2006, Mark Ed Faye and Face72 website began to cooperate.

Through digital technology, users can try out Mark Ed Faye's clothing online on the Internet by using a digital model.

Consumers can start from the bottom to the feet, from inside to outside arbitrarily combined with each other's collocation, the effect of collocation and clothing is instantly presented.

By using the latest technology of Web site, we can interact with our users to maximize the user service level through online trial function.

Mark Ed Faye, marketing department of Beijing branch, said Xiong Fei.

It is reported that there are many other brands in Jinjiang that are seeking cooperation with related agencies and plans to launch a network fitting platform in the future.

Wait-and-see 3D stereoscopic fitting technology is a new technology after all. There are still many areas to be improved.

At present, most clothing enterprises mainly rely on traditional channels such as shopping malls and specialty stores.

Most of the shoe and clothing enterprises in Jinjiang show a wait-and-see attitude towards the online sales model that can be used for three dimensional fitting.

They have considered designing a three-dimensional fitting platform, but later they gave up. Technical problems are their biggest concern.

"At present, there are many ordinary online clothes changing platforms on the Internet, but that is only through Flash technology to help users choose the right matching, of which the clothing and the human body are all planar photographs.

Even if it can be rotated, it is also the bonding of many planar photos, far from the international three-dimensional fitting technology.

If the dress is complicated, the three-dimensional fitting technology is even more unrealistic.

We are trying to build a three dimensional fitting platform. We find that if we can have a real 3D fitting platform with broadband speed and memory, we can't wait for half a day to wait for an image.

The source said.

Zhao Xinzhang also admitted that although the domestic and foreign countries are paying attention to three dimensional fitting technology, the application of three-dimensional technology in clothing sales will also be a trend, but there are still many problems to be tackled in technology.

But Zhao Xinzhang also said that for network sales, it is to see who will start quickly, who will choose the right direction, pick up the business model, and finally add the right funds, which will have a real role in promoting the network operation of the garment industry.

Well, can three dimensional fitting technology properly establish brand positioning and business marketing mode?

It is understood that so far, the brand that adopts this network fitting technology is not necessarily able to achieve direct online shopping. Instead, it adopts the way of combining network fitting with entity store. For example, on the website of online fitting, it lists the sales information of the store, such as address, telephone and discount, etc.

Some companies take a wait-and-see attitude toward the "three dimensional fitting technology" on the promotion of network sales. They believe that their practical significance for brand promotion may be small.

Ye Kanjian, the brand director of the company, believes that the biggest obstacle to promoting the direct selling of Jinjiang's clothing brands lies in the existing channel mechanism.

At present, clothing brands still rely mainly on agents and distributors in terminal channels. However, the promotion of Internet direct selling will inevitably affect the interests of brand partners.

"As long as the problem of channel mechanism can not be solved, there will be concerns about the promotion of Internet direct selling by enterprises. This is not something that can be solved by these technical aspects of the network fitting room."

If we do not sell through the Internet, consumers will try to buy products through the network fitting room, then buy products from the exclusive stores. "Then the use of this technology is only a special way of advertising for enterprises."

As to whether there is any need for such a launch, it depends on the specific circumstances. "

About the online fitting, there are still many men's brand names that suit men's maturity.

A men's wear industry pointed out that their consumer audience is a more rational mature male, only a three-dimensional fitting system will not have a great impact on the brand, mainly because the interaction between the enterprise and consumers is the key.

In addition, marketing mode and brand positioning need to be closely related. If we build this marketing platform hastily, it may bring many sequelae.

The prospect of "three dimensional fitting technology" solves the problem of "trying on clothes" for shoes and clothing products online sales. It is a technological revolution of the network sales of garment enterprises. Jinjiang garment enterprises should seize this opportunity to interact with consumers and occupy the dominant resources. From the past brand following, to fashion brands and forward-looking brands, the new lifestyle of shopping experience of brand and consumer interaction will be opened with the help of the 3D fitting platform, and the fashion trend will be drawn.

Hu Zhonghui, director of Jinjiang Xi Long company network director, said.

In fact, people who are more dependent on the Internet and have more frequent online consumption are mainly young people aged 25-45. In 2006, a survey released by CTR showed that the number of Internet users arrived at 71%. At the same time, they were also the main consumer groups of all kinds of consumer goods, including clothing.

Therefore, "such a fitting platform is very destructive for the online marketing of shoes and clothing products, especially for young people," Hu Zhonghui said. "The proportion of the network in this group of people is larger. Online shopping has gradually become an interactive way of life. It is also a good platform for the interaction between brands and consumers."

In her view, "if we can integrate the three-dimensional fitting platform into the business operation mode of the enterprise, it is good, but the enterprise can not intervene in it. After all, the promotion of the network should be carried out according to the actual situation of the company itself, so that we can really achieve the purpose of using the network to realize the value added of the brand. If we blindly follow the trend, it may also backfire."

However, some enterprises that are positioning men's business suits or suits are more standardized. If we can use this platform to promote network channels, we will have more advantages and should be the beneficiaries.

For the future of the network fitting platform, Yao Junfeng, associate professor of the national exemplary Software College of Xiamen University, believes that the 3D fitting technology platform is a new network marketing platform and network marketing tool.

"Three dimensional fitting technology platform for enterprises, has changed the traditional industry sales mode, reducing costs. On the other hand, the design of three-dimensional fitting has not only made users experience the fun of clothes trying, but also become a platform for personal image design, and will create a creative industry."

Yao Junfeng said.