The Growth Path Of Clothing Brands In China Is Changing.

In November 2nd, the real-time data provided by Ali group showed that " Double Eleven Online shopping Carnival Alipay transaction volume exceeded 35 billion 19 million.

This data almost appeared in the front page headlines of all media for second days, so that all walks of life in the depths of development seem to see a glimmer of dawn, and even more entrepreneurs who have not yet entered the e-commerce platform are eager to try.

But for the electricity supplier, most entrepreneurs are unfamiliar, and how to do it is not very clear. What they see is just the annual sales data of explosive growth.

We can say that they are impulsive and following, but they are also passive and helpless.

In fact, after 20 years of rapid development, clothing The growth of market sales is slowing down; the new business models and technologies based on the Internet have sprung up, which not only changes the brand growth path, but also changes people's consumption and lifestyles, presenting new demands of diversity, individuality and interaction. The rent of terminal stores continues to rise every year, and the discrimination policy of traditional department stores on domestic brands is much more painful for enterprises.

In the face of the new environment, brand enterprises hope to have a way to break this pattern, and the timely emergence of electric providers seems to have helped them find a "life-saving straw".

Of course, the channel problem is only one of the bottlenecks in the development of Chinese garment enterprises. Economic globalization makes market competition more brutal. Enterprises can only survive and gain competitive advantage only by constantly changing and innovating and adapting to changes in the external environment.

The general rule is long. Organizations that are not changing will inevitably go to decline and die out. But if they are not good at changing, unable to control change, and lack the guidance of scientific change theory, organizations may go to chaos and disorder, and even speed up to collapse and failure.

Reform is a double-edged sword for enterprises. It is difficult for enterprises to change for the sake of change. They can not be blind and must have goals. Before they change, it is best to "calm down" and think about why enterprises need to change and how to change so as to enable enterprises to survive for a long time.

The most important elements of the core competitiveness of an enterprise are values and business models, in which the concept of value represents the individuality genes of an enterprise, which is everlasting. Business models are the procedures and methods for enterprises to integrate resources according to market demands. They are on-demand and need continuous innovation.

The development of enterprises is to find a balance between change and invariance.

At present, on the road of change, the strategic upgrading of Shanshan has started in a comprehensive way, focusing on the new shaping of brand personality, locking the subdivision demand of product structure, and optimizing terminal marketing channels; INTREX has exploited the design talents, developed a new perspective of brand original design, upgraded the fashion and recognition degree of brand products, and expanded the brand influence; Giovanni put the idea of innovation into the industrial development form and brand service function.

At present, the pressure on enterprises is becoming a powerful driving force for their transformation.

Change is painful but necessary. China Clothing brand Only by changing the old "new baptism", can pupation become butterflies and get more powerful wings, from price competition to value competition, so that we can truly have the global fashion discourse power, and the "dream of a powerful nation" of Chinese costumes can be realized at an early date.