China'S Shoe Machine Industry Is In A Difficult Situation.

Overproduction, market downturn, and steel prices continue to skyrocket, so that the main material cost of equipment enterprises doubled. In 2008, the shoe machine industry faced various problems, so that the market situation is not optimistic.

The blind expansion led to the overstock of products, which was caused by the large number of small shoe factories in the past few years and the temptation of some old factories to expand the production line. The shoe machine industry once increased its production in a crazy way. A lot of shoe factories did not carry out detailed market investigation, ideally overestimated their market share, and expanded blindly, resulting in an increase in shoe factories and an increase of two to three "scissors" phenomenon in the shoe machine enterprises, resulting in a serious surplus of low-grade products in the footwear market, threatening the survival of SMEs at all times.

In particular, the common products with low content in the war to resist US aggression and aid Korea were as high as 30%~40%, which is very fatal to factories with small size, weak strength and bad brands, which caused a series of shoe factories to go bankrupt and then affect the normal sale of shoe-making machines.

The independent research and development capability is weak and the product grades are identical. Because of the restrictions of various conditions (talents and funds), few enterprises in Wenzhou used to develop original products, mostly imitation.

Especially after the new products came out, they were "duplicated" by less than half a year.

Ye Keguang, chairman of Oujiang shoe-making machine, introduced that on September 2007, China's (Wenzhou) International Leather Fair, Italy footwear manufacturers who came to attend the exhibition did not bring their products to the exhibition. Instead, they only showed pictures of sticky napkins on the booth. They were scared by the imitation power of Wenzhou shoe machine enterprises.

Because the Wenzhou shoe machine enterprise's independent development ability is weak, as long as it finds that there are relatively new machinery in the exhibition, there will be more new machinery in the second years' exhibition, so there will be more than one brand imitation in the second years' exhibition.

The development cycle of a new product is longer, especially for some completely innovative structures, functions and special devices.

So imitation has become a shortcut to launch new products.

Qianlong machine equipment Co., Ltd. spent nearly 9 months, invested a lot of manpower and financial resources to launch the "touch pneumatic shoebox coding machine", which was imitated by a colleague in Wenzhou 29 days later and sold at a low price of less than 25%. 3 months later, there were 8 factories producing the same type in China.

In addition, there is a general lack of knowledge about intellectual property rights in the domestic industry, and due to the long time of patent applications, it may not be profitable until the products are listed 1~2 years later.

Zhou Zhaozhong, chairman of Wenzhou shoe capital shoe machine Co., Ltd., introduced that with the increase of shoe machine enterprises in Wenzhou, the products of every enterprise are close to each other in terms of function and appearance, and the overlap of product varieties between enterprises is serious. Therefore, price competition has become a means for many enterprises to compete for the market.

When prices go down, the delinquent industry enters the "meager profit era" and does not engage in product development. Instead of brand building, the vicious competition of killing each other on the price and its peers has become a hidden danger for the development of shoe-making machines.

"Make shoes machine or make low-grade, low price but large sales of products, or do high-end, high price, high profit production Lu."

A large number of products are concentrated in the mid-range products, and now it is becoming more and more difficult to survive.

Weng Yuekang, general manager of Wenzhou BondA shoe machine manufacturing Co., Ltd.

Due to various reasons, all kinds of highly automated shoes machine products are produced independently in Wenzhou and are now realities. More and more shoe machine enterprises have been squeezed through the middle class shoes machine, which is a very competitive field.

But knowing that profits are getting thinner and thinner, Silicon Valley is still very serious.

For example, the original price of a clipping machine made in Taiwan can be sold to around 260 thousand yuan. Now, the lowest price of a clipping machine in Wenzhou has dropped to 70 thousand yuan. In order to seize the market and customers, the lowest price of a clipping machine has been reduced to 70 thousand yuan. The vicious price reduction has made the profits of enterprises less and less. This has also directly led to the entry of the industry into a "meager profit era". The survey shows that the heat setting shoe machine has been reduced to 55 thousand yuan from three years ago to 35 thousand yuan / Taiwan.

This is also the main reason why enterprises in Quanzhou shoe machine industry are hard to make bigger.

The problem of arrears of money is also plaguing many shoe machine enterprises. From a reporter's interview, more than one shoe machine company complains that the profits of the shoe machine are getting thinner and thinner.

Guangdong (Dongguan) shoe machine Association factory President Jiang also pointed out that the downstream industry (shoe factory) is not standardized, unstable and difficult to collect money and vicious competition led to low profits and poor business environment.

After sales service has become the burden of enterprises, everyone will bring it into the category of manufacturing industry. However, more and more shoe machine enterprises in Wenzhou are being dragged down by the high cost of after-sale service.

A person in charge of the shoe machine industry jokes that the shoe machine industry has become a service industry.

With the continuous growth and development of products in the national market, enterprises can not fail to train more technical personnel for after-sale services.

The rare and difficult technology talents have a direct impact on the standardization and development of the industry.

The use of after-sales service should be equal to the cost of development, which will increase the operation cost of the company.

"Some after-sale services are beyond our budget.

For example, some skilled workers do not use new words, but accidentally use a spanner to destroy a helix swimming cow. This is a fault of the staff, and the enterprise also has to bear some losses.

Later, considering the losses and effects caused by the mistakes, we began to increase the technology distribution and improve all the equipment, which is very expensive. "

Dai Yuanhai, chairman of Zhejiang Haifeng shoemaking equipment Co., Ltd.