2014, Shoe Salon, Big Intelligence Salon Held In Wenzhou

Acting wholesale transformation retail will become inevitable, online and offline joint O2O will be the trend, fashion life hall will be the mainstream. In January 5th, more than one hundred shoe dealers, professional managers and entrepreneurs from all over the country gathered together. Wenzhou Take part in the 2014 shoe industry retail intelligence salon, and explore the transformation of Wenzhou shoe marketing mode.

Total retail sales will become a trend.

Zhou Jiandong, the chief consultant from Dingli brand management consulting group, has provided such a set of data. Since 2013, after 11 pairs of stores, there have been about 7000 shops of various footwear entities in the country. At present, the footwear industry is facing enormous inventory pressure. Taking Taobao as an example, behind the sales volume of $eleven, 36 billion yuan in 2013, it may leave 80 billion yuan in stock, of which about 30 billion yuan is. Footwear products 。 These products will enter the physical market, which will undoubtedly cause great impact. The collapse of a large number of physical shops will also become inevitable.

With the advent of the era of big retailing in the footwear industry, the extensive total wholesale mode has begun to go downhill. Under the influence of the domestic economic downturn and the change of consumers' concept, the shoe brand and the total generation shuffle are inevitable. Highly homogenized products make market competition more and more intense. The footwear industry has always become an inevitable trend in the transformation of retail industry. Fashion experience life hall is becoming the mainstream of consumers' favor.

Self orientation is the future development direction.

In 2013, many shoe brands began to make new attempts and show the effect. For example, AOKANG launched the LOAD MAX brand merchandise portfolio fashion hall, through the "zero inventory, zero rent" new platform mode, plans to open 100 stores in Wanda Plaza in the future. BELLE acquired the world's Dragon shoes, the brand of high-end men's shoes, and continued acquisitions.

Take Zhejiang Dadong shoe industry Co., Ltd. as an example, Zhou Jiandong decomposes the Dadong shoe industry to establish a strong market position through the front end retail platform.

At present, the Dadong footwear industry has two ways to engage in joint operation with its customers: the first is to agree on the amount of investment and the ratio between the customers and the customers, and stipulate the minimum amount, except for the fixed share. The second is the joint operation with the general agent. The two sides decide the proportion of each share by the amount of capital contribution. The enterprise guarantees the agent not to lose money, and will also pay the annual salary to the agent to ensure its profit.

In these two ways, in fact, it is directly from Enterprise self operation 。 Dadong mode has a strong voice in the terminal supply chain market, constantly shortening the supply chain, reducing production costs, and ultimately obtaining long-term stable profits, taking the initiative in the increasingly fierce market competition.

　 This year will become the brand watershed of footwear industry.

In Zhou Jiandong's view, 2014 will be the year of the watershed of the shoe brand. The price war, the channel war, the professional war, the protracted war and the cash war between the shoes brand and the agents will be unavoidable.

In such a market situation, how will brands and total generations break through? Zhou Jian Dong Suggestions: 1., brand dealers should make clear the brand positioning and formulate five years development strategy plan, so as to seize the commodity as the core and build a professional management team to do well the integration of industrial value chain. 2. the total generation will transform from extensive management mode to retail business. Through the self management system, the internal organizational framework and market strategic planning will be worked out, and retail should be done under the professional team operation and team culture. 3. to do well in retailing, it is necessary to carry out large-scale operation. The total generation should focus on a market area and work in a variety of shops including fashion living hall, standard shop, special counter, small and beautiful community store, processing shop, etc.

Chen Dong Wang, chairman of Fujian Dong Mao shoes industry, has taken the company executives to attend this salon. He told reporters: "I seldom come to Wenzhou, this is a special trip to participate in this time. footwear industry I think it's a rewarding trip to sell big intelligence salon.