Deng Zhaoping: The Past And Present Of Advanced Costume Customization

The fashion craze caused by the "P first lady" has not only made the domestic garment industry a fire, but also made a slightly unfamiliar word enter the vision of the Chinese people: advanced customization.

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< p > < < a href= "http://www.91se91.com/news/list.aspx" ClassID=101112107105 > "advanced customization < /a >" French "Haute Couture" originated from the development of French fashion in nineteenth Century.

CharlesFrederickWorth, the father of fashion industry in France, first introduced the concept of "design" into fashion. In 1858, it opened the first high fashion shop tailored to customers in Paris.

From then on, the advanced custom fashion entered the fashion industry.

Custom clothes are designed by the designer for the individual, with the most professional sewing hand made, with expensive fabrics and gorgeous accessories. Although they do not label the brand, they have the highest quality.

Unlike clothing purchases and traditional tailoring, tailoring is the attraction of private customization.

If the meaning of private customization only focuses on customizing the clothing that he wants, the charm of it may be greatly reduced. The professional senior custom shop is thinking what the guests want, and more importantly, telling the guest what is suitable for his "needs".

Nowadays, high custom fashion has become a unique French fashion art, and two high custom fashion exhibitions will be held in Paris every year.

Compared with ordinary garments, it is different from the ordinary clothing. The advanced custom fashion emphasizes the dramatic effect and exquisite handwork. Therefore, the advanced custom fashion is extremely expensive. At present, only a very small number of groups can enjoy the fashion customization service provided by the world's top fashion designers.

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< p > with the rapid development of China's economy, the trend of personalized consumption is becoming more and more obvious. Especially the recent "first lady" a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > Peng Liyuan < /a > wearing the clothing of the domestic brand of the country has brought us not only a trend of following suit, but also many people who have requirements for life have begun to re examine the problem of personal dress. The "advanced customization" has begun to suddenly increase in the major cities of China. The honorable service of "specificity and uniqueness" brought by it is impossible for the general public brand to do.

At present, there are more and more exchanges between China and the international community. The cross industry, cross regional and cross-border exchanges show a diversified, multi-level and multi structural state. There are more and more important activities such as social networking, business negotiation, celebration and visit. Both government officials and social elites need to clearly display their cultural, social status and status symbol personalized clothing to meet their demands.

As a result, customers in major cities such as North China and Guangzhou are increasing.

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< p > at present, there are not many local brands and designers in China that can be regarded as advanced clothing and custom. There are a limited number of customized customers with hundreds of thousands of millions of customers. The French High Fashion Association has strict requirements for such customized garments. It is stipulated that the Advanced Custom Brands must meet 4 conditions: there are workshops in Paris, which can participate in the two advanced fashion week in Paris in January and July. At least 75 designs are completed by the chief designer, and 3 full-time models are employed throughout the year.

Therefore, the so-called advanced customization in China can only be described as clothing customization at the very best, that is, the previous tailor made, but only increased the overall image design for customers.

The process of garment customization is cumbersome. It requires customers not only to have certain economic foundation, but also to have time and patience to cooperate with custom-made repeatedly fitting and modifying processes, keeping relative shape, and having some ideas to communicate with designers.

For the VIP of "Xin Shui fashion", my position is only clothing customization. The annual salary of 100 thousand to 200 thousand of the guests can enjoy the clothes that I personally designed for him / her, ranging from two thousand or three thousand yuan to more than ten million yuan.

As for the customer group, I personally have more requirements. I hope I can design some clothes for some customers who like the style closer to me. That is to say, those who have "clothes edge" with me want to be friends first and then become customers.

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< p > since 1996, I have founded two famous clothing brands: "Xin Shui fashion" and "Zhaofeng uniforms". Over the past decade, the total number of enterprises and individuals that have been served has not been reduced to several million. Therefore, we have rich experience in garment customization and a large customer base.

"Zhaofeng uniforms" advocates equal emphasis on both practicality and aesthetics, and is committed to enhancing the image of enterprises. The customer groups have been well-known enterprises in China, such as Bank of China, Shenzhen Development Bank, China Life Insurance, China Southern Power Grid, Guangzhou FAW Bus Co., Ltd., Pearl River real estate, Foshan Olympic Garden and Ocean Hotel.

"Zhaofeng uniforms", with its persistent pursuit and high-level grasp of beauty, won highly recognition and commendation from people inside and outside the industry, and successfully designed and produced a large number of professional uniforms for many famous enterprises.

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The location of "P watermark" is to serve the educated women with cultural taste and wisdom. Since 2006, since the mass brand was formally pformed into clothing customization, "Xin Shui clothing" has always wanted to perfect the combination of art and commerce, so that every custom garment can be integrated into the design concept of the blend between designers and customers.

Therefore, besides its own value, clothing also adds value to the designer and makes the wearer feel honored.

As long as customers have high requirements for their lives and special personalities, such as stars in the art circles, business elites, government officials, etc., customized clothing can be personalized design according to their identity and different occasions. This unique and targeted dress design can make them look younger, more confident and more personal.

The whole garment customization process is cumbersome and complex, first of all, it requires no more than 3 customers to come together at the same time, because too many people will feel a little confused with the designers. Secondly, customers are asked to wear the clothes that they think are most satisfactory and suitable for them. They can understand the customers' clothing habits from side to side. During the conversation, they do not have to ask the customers what they like, but understand their living conditions and work nature, and receive the customers' information from the other's language, eyes expression and their body language.

Then we will know what occasion the customer needs to wear, and also consider the "intimate questions" such as the protagonist or supporting role for the customers. 10 days later, we will give the design plan, find the fabric and confirm the customers. After the confirmation of the design, the design needs to be adjusted through the volume, the board, the guest test panel (the fabric made of grey cloth), and then use the correct fabric to make garments and many other links.

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< p > in recent years, "a href=" http://www.91se91.com/news/list.aspx "ClassID=101112107102" > Xin Shui fashionable dress < /a > crossover cooperation with many famous artists. I think art changes not only our life, but also our world. In the contemporary society where sensibility and realism coexist, art is no longer an appreciating product, but a part of our daily life.

However, every designer lives in a certain cultural background. Apart from the edification of his own national art, it affects his aesthetic ideas, artistic accomplishments, specific contents, forms and means of expression.

Therefore, you should know clearly what style you want to make, and skillfully use relevant elements of popular elements and market personality style.

It is my constant design idea to "use clothing to deduce love for life and to advocate the advocacy of nature".

As a female designer, the pursuit of romance, and through the extension of thinking, to romantic expectations, appreciation, possession, into natural, human, religious and historical speculation.

Therefore, the brand of "Xin Shui clothing" is named "water mark Xin Shui". It is hoped that the years will not be observed in women's friends. It is hoped that the works of "Xin Shui dress" can bring confidence and elegance to every consumer. "Xin Shui fashion" is a combination of fashion elements and Oriental aesthetic standards, which fully embodies the design style of low-key, luxurious, tranquil and peaceful.

"Xin Shui fashion" has attracted many consumers and internationally renowned women's clothing brands since its early days. With its keen sense of fashion, unique design concept and exquisite workmanship, it has attracted cooperation from many front-line women's clothing brands from France, Italy, Britain, Spain, the United States and many other countries, and has won the honor of "a href=" http://www.91se91.com/ "China's best women's wear design brand < /a" for many times in Beijing international fashion week.

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