How To Grasp Consumer Psychology And Understand Customers' Hobbies And Needs?

< p > some people say that you can open a clothing store, find a good store, and find a good source of goods, and you will be able to open a shop successfully.

This is a bad idea. People and goods are important, but they will also be sold.

< a href= "http:// http://www.91se91.com/news/list.aspx? Classid=101112107101 > > clothing store < /a > success," three points goods, seven points to sell ", unchanged from ancient times.

In the process of clothing sales, besides showing clothing to customers and explaining them, they should also recommend clothing to customers, so as to arouse customers' interest in buying.

This is a sales skill - the selling skills of clothing stores.

Store sales are the end of all sales links, and play a decisive role in the entire sales system. Sales of products can be seen as a whole. It can be said that the strength of sales guidance and sales personnel directly affects whether the products are sold well.

Clothing sales should be targeted. For clothing design, function, quality, price and other factors, it should be suitable for people, so that the psychology of customers can be changed from "comparison" to "faith", and eventually the sales will be successful.

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< center > < img alt= > How do salesmen of clothing guide understand customer needs and approach customers?

(Fig. 1) "src=" http://img2.nz86.com/userfiles2/image/1315211669953.jpg "width=" 367 "height=" 550 "/ > < /center >

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< p > when many guests enter the shop, many shop assistants and shopkeepers like to use "please take a look" instead of "welcome to come".

Customers will think that this shop has nothing to choose from, and it is only suitable for casual inspection. Then I will go to another shop.

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< p > if you feel "welcome to come" too much, you can say to your customers, "Hello! We have just arrived in many new styles. Please take a look at it slowly, there will be something you like", so that customers can unconsciously find the one they like.

Customers have just entered a clothing store, and have no sense of security for strange environment and shopping guide. Naturally, they will have a certain degree of resistance and vigilance.

By actively greeting customers, we can narrow the distance between the two sides, but we need to master the right time to greet customers.

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< p > If a customer enters a store door, < a href= "http:// http://www.91se91.com/news/list.aspx Classid=101112107105" > shopping guide < /a > run up and follow closely, showing too much enthusiasm, will give customers a kind of oppression; but if they do not greet customers or greet them late, they will neglect customers.

The correct way to guide shopping is to smile at the customers who enter the shop, and to greet the customers at the distance of 1 meters away from the customers. They tell the customers whether they want to buy or not to buy. It's okay. Please feel free to choose, I will always provide you with satisfactory service.

Then keep a certain distance from the customers politely, so that customers can pick their own choices.

If customers ask for details, introduce them in detail, otherwise they should not disturb customers' interest in choosing clothes.

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< p > < strong > Case: < /strong > < /p >.

< p > salesperson / shopkeeper: Hello, welcome to our shop! Please feel free to choose, buy it or not, it doesn't matter. If you like, try it. If you need it, you can call me any time.

Do you want to see it first or do you want me to introduce it to you with emphasis? "< /p >

Salesperson / shopkeeper: "Sir / madam, good afternoon! Welcome to our shop! First, try it, buy it or not, it doesn't matter. Buying clothes is to see more and try more! No matter you buy or not, I will try to satisfy you."

Would you like to see it first or let me introduce it to you? "< /p >

Salesperson / shopkeeper: Hello, welcome to our shop! It's my pleasure to be able to help you, please feel free to choose, I will do my best to provide information and services for you, P.

Do you want to go first, or do I want to accompany you to see and introduce? "< /p >

< p > skill: Please smile, but it is not a malicious smile. It is a smile that lets customers feel comfortable. Usually, they can practice these actions in front of the mirror.

In order to take the initiative in your own hands, you can choose questions. Are you? Or, in order not to appear too conventional, you can give brief greetings, such as good afternoon, good holidays, etc., and make the best regards according to time.

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Don't be too enthusiastic when you receive customers. Do not follow the customers just when they enter the shop. They never walk away from you. Don't talk to customers about how P is dressed.

As customers, they like to have a relaxed and free shopping environment for their appreciation and selection. Indiscriminate introduction will make them feel an invisible pressure and run away as early as possible, so the salesperson must avoid "a href=" http:// http:// www.91se91.com/news/list.aspx Classid=101112107107 "excessive enthusiasm < /a >".

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< p > some customers will walk around to see the clothes after they enter the door. They are obviously wandering customers. They usually have no fixed purchase targets. They can buy or not buy, try to see what they like, hold the test and do not spend money on the mentality, meet the intention and the price will suit them.

This kind of customers just want to join in the fun and kill time. When they enter the store, they usually walk slowly, look east or west, or laugh with their companions, or like to go to crowded places.

For stroll customers, shop assistants / shopkeepers should give them full freedom to purchase space. When they say "please feel free to pick, if you need to call me", keep a certain distance from customers, while sorting out the goods, keep your eyes open to the other's behavior, but not squint and stare at the customers to avoid disturbing the other party.

When customers focus on a product or ask questions voluntarily, the guide should timely provide services.

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< p > If a customer goes directly to see a garment after entering the store, it shows that the customer has made a definite purchase target before entering the shop, which is a special trip to buy some kind of clothes.

Such customers are generally more attentive, rarely looking left and right, and have a light foot and go straight to the counter where they want to wear clothes.

We call this kind of customer the purpose customer, who is the most obvious purchase intention, and most of them are male customers.

The key to approaching such customers is quick and smooth.

Shop assistants / shopkeepers should smile, take the initiative to greet them, actively recommend the clothes that the customers are looking for, pay attention to the movements quickly and accurately, and make prompt turnover according to the requirements of customers. Try not to have too many lobbying and suggestions, so as not to disturb the customers' sight and make them hesitate or postpone the purchase time.

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