Interpretation Of BAGE (Starling) Brand'S Dual Micro Marketing

At present, different enterprises use micro-blog, WeChat and consumers to interact with each other in different ways. In the field of board shoes, there are not many enterprises that specializes in micro-blog and WeChat. The first brand of Chinese board shoes, BAGE (starling), is one of the few. It takes the courage to innovate and keep pace with the times to lead the new media marketing, opening up a new situation of micro-blog and WeChat "dual micro marketing".

It is understood that since the advent of micro-blog, BAGE (starling) pioneered micro-blog in Sina, Tencent and other portals, and set up professional teams to maintain and manage them. The author sees from BAGE (eight elder brother) official micro, the micro-blog interface is graphic and elegant, beautiful and fashionable, among which the board shoes matching, the board shoes recommendation, the board shoes maintenance and so on are refreshing. It is understood that since the opening of micro-blog, BAGE (starling) has been trying to explore and innovate the best mode of micro-blog marketing. It hopes to pass the fashion of BAGE (starling) shoes to consumers through innovative marketing mode, and become the most professional micro-blog marketing leader in the field of board shoes.

In the "micro fashion" today's road, "micro" win the brand. Marketing mode has been After being accepted by more and more enterprises, WeChat has become the new favorite of brand enterprises' micro marketing after micro-blog. If BAGE (micro-blog) has been winning in micro-blog marketing, then the promotion of WeChat (starling) is further. In terms of WeChat, BAGE (starling) once again took the lead and pioneered the WeChat public platform.

On the brand new WeChat platform, BAGE (starling) pays more attention to instant communication with consumers. For the first time, we transmit the professional board shoes knowledge to the consumers, such as dynamic news and new products recommendation, board shoes matching, board shoes maintenance and so on. Besides, according to the functional characteristics of WeChat's set of text communication, picture sharing and voice Talkback, we have opened the "board interactive" section, and establish a one to one interaction with users, and listen to users' aspirations.

take WeChat The perfect integration of brand communication and consumer interaction is highly consistent with the high quality user experience that BAGE has been pursuing. Starling Holdings Limited will also intensify its efforts to promote WeChat in the future. Through effective operation of WeChat public platform, it will enhance interaction with consumers so that consumers can learn about BAGE at any time and anywhere, and enjoy the relaxed and comfortable experience brought by micro media, thus narrowing the distance from consumers.

In the rapidly changing science and technology era, whoever wins the trend of science and technology will win at the starting line. BAGE (starling), as the leader of board shoes, has established the status of the first brand of board shoes in the field of shoes and shoes, and has played a leading brand advantage in the new media marketing. It has actively explored new media marketing mode and set up a benchmark in the industry.

Mr. Ding Junxian, chairman and President of the board of directors of Starling Holdings Limited, said: "starling" has always attached great importance to the publicity of new media channels. It has attached great importance to the creation of consumers' word of mouth in the new media era, and how to transform a large number of active consumer groups into strong brand communication capabilities. At the same time, starting from the interests of consumers and improving the experience of consumers, it has always been a concern for starlings.

At present, BAGE (Starkey) is trying to avoid the problem of user stickiness in the process of enterprise development through new media marketing innovation. Through the new media communication mode and establishing good interaction with consumers, it has made invisible promotion for brand and new products, which will play a positive role in promoting the brand influence of BAGE.