JEANSWEST: "Internet Thinking" Fermented When

< p > what is the current popular hot spot and what appears in the promotion strategy of JEANSWEST. Like the previous two years of popular entertainment, JEANSWEST has invested heavily in public welfare song; last year's popular movie, from the big screen to the mobile terminal, JEANSWEST was tied to the movies and met with the public, and the heroes of these films were invited to take pictures of JEANSWEST brand micro films, put online videos, and become spokesmen for JEANSWEST's youth series. < /p >
< p > 2014 > a href= "http://www.91se91.com/news/index_c.asp" > JEANSWEST < /a > what will be closer to each other? Whether it is to continue to sink the market base in traditional channels or to experience more than imagined customers in the virtual world, the important thing is that you can always find it in the most popular cultural elements. If you still doubt all geological doubts, there are invisible utilitarian logic, so the public's response can only hide behind the invisible screen to tell you, "whether Internet fundamentalism or real economic centralism, relying on any one side will not embrace the real business future". < /p >
< p > < strong > financial and product transition zone < /strong > /p >
< p > nowadays, it is easier for the brand to comply with the "evolutionary principles" of the market economy. It is not easy to be vigilant against overspreading "Darwinism". The popular explanation is that "faster, higher and stronger" is often regarded as a survival tenet of the business world, while the sense of "goodwill" is weakening in the spiritual layer such as "great, beautiful and far away", so it comes and goes quickly, and even "does not take away a cloud" when leaving. In the past two years, the rapid development of clothing brand capital has hurt many people's eyes. JEANSWEST has not been fighting for eyeballs because of this action. Of course, there has been no negative news. Instead, it is "annual performance small step run" to stabilize its word of mouth effect which has been built for many years. < /p >
< p > JEANSWEST's rapid pursuit of a href= "http://www.91se91.com/news/index_c.asp" > pop culture < /a > is true, but in its huge volume, there is a cost free role hidden inside. Things that they think should be done and must be done, no matter how foolish they seem to others, will not be abandoned. The "JEANSWEST Cup" competition is a thorough money throwing project. Every year, the hardware cost of this event is no less than that of the commercial competition. But compared with some brands that deliberately uncover the budget expenditure, the company has always been silent about this information. However, it is necessary to issue periodic data analysis on the structure of competitors and colleges. < /p >
< p > when they pass the data monitoring to the contest, there is a sharp decline in the proportion of winning prizes in a certain area and some colleges and universities. They will consciously adjust their goals. One of them is simple and beautiful desire not to let people easily lag behind, but to enlarge the so-called survival of the fittest. It is said that the new competition, which is about to start in 2014, attaches great importance to the links of road shows, and focuses on helping re loading the attention list institutions. < /p >
< p > this behavior pattern is somewhat different in the body of a commercial brand. But as Liu Weiwen, deputy general manager of JEANSWEST International (Hongkong) Limited, said, JEANSWEST has two genes of "financial" and "product type" flowing in its blood, and its products are used to contact the public. There is a great difference in the role of Finance in the regulation of products as the function and form of products are different. Brand clothing is a product of material form, and competition is a product of public welfare. The biggest difference between them is that "the former should reflect the cost and the latter has nothing to do with the cost". < /p >
< p > < strong > dominate the future business world standard < /strong > /p >
The new thinking of winning the future business world is described as "high rationality" and "a href=" http://www.91se91.com/news/index_c.asp "high concept < /a". JEANSWEST has clearly integrated its essence into the strategy of Internet marketing. P At present, the brand identity of JEANSWEST on the Internet comes mainly from two channels, one is to continue to support by offline fans of traditional clothing brands, the two is to reach the target population to the maximum extent through grafting with popular culture. The customers who maintain two channels are essentially the same step. < /p >
"P", for example, when consumers are accustomed to seeing the cinema, then when they are interested in a part of a movie and the actor, it will naturally follow the information, and the time of the online force will come. In 2013, the JEANSWEST brand successfully captured a large number of fans of the age group through the implantation of "the youth that we will pass away", and sold the "youth series microfilm" synchronously before and after the movie schedule. Afterwards, a questionnaire survey conducted by JEANSWEST and some institutions of higher learning showed that the attention of target groups on JEANSWEST brand was greatly improved. Meanwhile, the trend of younger consumers of JEANSWEST brand was also confirmed. < /p >
On the day of "P eleven" Shopping Festival in 2013, JEANSWEST still ranked the front line of casual wear with a daily sales of about 50000000 yuan, with year-on-year growth of 40% year-on-year. At the same time, it has begun to take shape in the O2O mode that decides the competition pattern of the future channel. 20% of the physical stores in the whole country have already set up pre shop online shopping, to a large extent, make up for the short board of JEANSWEST more than 2000 entities that can not do all kinds of goods, the color and type of individual goods, and so on. < /p >
No matter whether P acknowledges or not, JEANSWEST is in the crossroads of a social transformation period, on the one hand, the traditional products and sales channels that are constantly decreasing, and on the other hand, the network operation mode that is speeding along the information superhighway. Some people say that the impact and substitution of online to offline, the cultural conflict between new business and old business, the imbalance of resource allocation and investment control are all due to the "Application of Internet technology but not Internet thinking". JEANSWEST's efforts are obvious to all. < /p >
< p > < strong > "great charm" coerced "small age" < /strong > /p >
< p > public opinion on the post-90s group has contributed to JEANSWEST's deep concern for young people's lifestyle. Towards the end of 2013, Qiao Renliang and Amber Kuo, who were the endorsements of JEANSWEST's down jacket, were inadvertently seen as the twenty-second ambassadors of the JEANSWEST cup and the hero of the TV version of "little time". At the same time, people also feel that this time, the care for the post-90s will inevitably be highlighted under the deep involvement of the Internet. < /p >
< p > from the beginning of 2013, the youthful articles on "Youth" were put together in the age of youth, and at the end of the year, together with the "new era" in the new voice, JEANSWEST's concern for the spiritual world of the younger generation is increasingly mature. The current mainstream film reviews give an obvious polarization to the evaluation of "little time": positive voice affirms its accurate solution to the emotional world after 90, and the negative voice is mainly aimed at its undisguised material desire. Liu Weiwen said that if there is any intention of further cooperation with the film in the future, JEANSWEST will surely derive positive energy from it. Amber Kuo's heroine in the movie fully embodies the characteristics of smart and independent post-90s, which coincides with JEANSWEST's positive and positive brand theme. < /p >
From P perspective, the more controversial areas, the more people can think about the correct values. The attraction of the network community is precisely that they do not reject any form of sound. The key is to have a volunteer who acts as a soul figure to stimulate "value resonance" in it. In recent years, JEANSWEST has made many attempts to follow and satisfy the tastes of young consumers, but as the initiator and advocate of the concept of casual wear, it has left much room for imagination to develop this concept and form profound culture. In order to cultivate the "great charm" of the mainstream culture on the soil of "small time", in 2014, JEANSWEST intends to improve the Internet thinking under the original inspiration of traditional professional media, and fermenting "passive acceptance of public opinion" and "initiative communication concept" together as a two necessary means to respect young people's choice and urge young people to grow up. < /p >