Four Major Solutions For Customers To Price Sensitivity

　　 Marketing strategy for big customers: 1., seize the opportunity to reduce prices.

The premature price involved is harmful to the eventual sale of beneficial sales. You know, buyers and sellers are transaction In the process, constantly exploring the bottom line of the other's price is the business way from ancient times to the present. Although in general sense, the bottom line transaction is a win-win result, but who wins more, who wins less is quite different. The immediate consequence of prematurely involving prices is to divulge the bottom line of their prices and lose the initiative in sales. At the same time, no product can meet the needs of one hundred percent customers and there are certain defects. These will become the reasons for price reduction.

"If you don't have yellow, make a ten percent off, we can buy other colors." Such a price reduction is usually hard to refuse. With the deepening of communication, price reduction always runs through business activities. The price of prematurely spoken words will undoubtedly become a target for customers.

Industrial Marketing Research Institute small Kanban: the best time to quote is before communication is completed. In this way, once the quotation can be transferred directly to the contract, the bargaining factors and time will be reduced. Moreover, in the early communication, customer needs are clear, and the advantages and defects of the products have been understood. These factors no longer constitute. Price reduction Reasonable reasons.

　　 Major customer marketing strategy: 2. pay attention to price reduction strategy

        The focus of price sensitive big customers is price, so their goal is clear, that is, how to buy products at the lowest price. This type of customers often send people with different faces to bargain.

Before deciding whether to cut prices, the most important thing is to clarify the influence or decision-making power of the buyers inside the customers. If we can not determine the role of purchasing personnel in the procurement process, the price reduction can only be "not necessarily". If a general salesperson wants to get the project in a hurry, he will easily reduce his price before purchasing. and Purchasing personnel The function is mainly to collect information, and can not play a final role in deciding, so salespeople will easily fall into the trap of customers, and "cut prices" on successive passes of purchasing managers, vice president or even the last clapper.

Industrial Marketing Research Institute small Kanban: every reduction means a further loss of the company's interests. Sometimes, some sales staff can not grasp the key points to drop the price again and again, resulting in the company's profits declining. Therefore, it is a wise choice to start lowering prices before the key roles in the project. The price reduction can be greatly reduced only when the key players are in the market, and the most important factor for non key roles is respect.

　　 Big customer marketing strategy: 3. let customers have Gratification

        Customers seek the lowest negotiating price to facilitate sales. In the process of price reduction, making customers feel satisfied can often make price negotiations easier to carry out.

　　 Marketing strategy for big customers: 4. line of sight Reasonable transfer

        Transfer the degraded negotiation to the added value of the product. The customer has his additional requirements. When these demands bring more benefits to the customers than the negotiated prices, he will probably give up, ignore or reduce the price reduction requirements.