Aesthetic Selling Is The Trend Of Physiological Needs.

< p > beauty is the necessity of life, and style is the necessity of sales.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_f.asp > > style > /a > is the biggest selling beauty. It is a physiological requirement < /strong > /p >

< p > in the twenty-first Century of science and technology, aesthetic sense is not a luxury, but a necessity of life.

Products should not only be functional, but also smart and beautiful.

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< p > practical value is high, and aesthetic value is higher.

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< p > the reason why sensory pleasure is commercially beneficial is that beauty itself has its own value.

People will reward people who can provide quality sensory pleasure and identify with their tastes.

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< p > > a href= "http://sjfzxm.com/news/index_f.asp" > the economic era of styled beauty, < /a > not only affects the product research and development of many brand enterprises, but also sweeps the exhibition space of the brand terminals, and invites experts to design shop images at large.

This covers home, accessories, clothing, furniture, home textiles, the latest electronic products and other industries.

These industries have created a huge business opportunity because of the improvement of consumers' aesthetic feeling, and also because of the improvement of consumers' aesthetic feeling, they have to make the business use a faster speed to repair the aesthetic sales force! < /p >.

"P", many customers tell me that eyes and aesthetic problems are the problems that we can not solve with management and normal training. Now the requirements of the customers are high and the aesthetic quality of the employees is very critical. The sale of fashion goods, the taste of the goods, the sharp teeth of the sales staff repugnant to the customers, how can we improve the aesthetic quality of the sales personnel? < /p >

< p > in fact, in view of the above customers, he only saw the iceberg of < a href= "http://sjfzxm.com/news/index_f.asp" > Management > /a > value, and aesthetic sales not only refers to the aesthetic quality of the terminal shopping guide, but also the understanding and effective guidance to the aesthetic sense of the target consumer group.

The sale of aesthetic sales is amazing.

It is like a product designer selling products in person, attracting consumers and affecting consumers.

And the training and training of this aesthetic selling ability is not the same as the so-called natural aesthetic vision.

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< p > we will analyze the aesthetic selling from below four angles: < /p >

The style analysis of < p > strong > aesthetic sales is in line with market needs: < /strong > /p >

< p > we usually find such a phenomenon around us. A person has a good sense of beauty in clothing products and likes to run clothes, so he opens a clothing store.

As a result, you will see that the style of the entire shop is basically the style that the operator is very suitable for himself. The style of the whole shop is the operator's own enlarged version of the wardrobe.

This kind of aesthetic feeling is actually limited to the dress and taste of oneself, that is, this type of person should be a person who will buy clothes for himself, but it is not necessarily a good operator or seller.

Operators tend to be optimistic and overestimate in terms of market acceptance of product styles.

Whether the operator can grasp the opportunity of selling and selling well, it is necessary to analyze the beauty of the style of the product, and the aesthetic feeling that this article emphasizes is the necessity of life, and the style is the necessary idea of selling.

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< p > the analysis of customers' purchase preference is inseparable from the < a href= > http://sjfzxm.com/news/index_f.asp > stylistic analysis < /a >.

By analyzing the product style, we can find out whether the style of the product is in line with the market demand.

Let's take an example: < /p >

< p > a brand dealer who sells high-end garments. The brand is located at the age of 35 to 50.

The style of the product is more fashionable and atmosphere, and the aesthetic grade of the product is quite good.

After a few months of business, a bossing boss found a phenomenon. People who came to shop to buy clothes saw more, tried more and bought less. They began to think that the price was a problem that many customers could not buy. Later, they found that most of the customers liked the style and style of the clothing products, but many people did not wear well.

The boss was a friend of mine for many years, so I was invited to do style sales analysis.

When I learned about the product, I found the style and rule of the product, and the product design was very good. But most of the products had a large line style and a strong sense of color contrast, and the patterns of patterns were mostly abstract and full of patterns.

In addition, the body language of the target group due to age is relatively stable, too large lines are not in harmony with body language, and most northern people's facial features are relatively flat.

Most of the styles that can be sold belong to customers who buy them to make dinner parties on ceremonious occasions, that is, these styles are somewhat staged for ordinary people, and their practical value is not high.

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After finding out the problem, I suggest that P choose some styles that are of medium and small size to increase marketability.

Results less than a month ago, the turnover of stores increased gradually.

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< p > consumers have needs, the key is how you analyze sales opportunities through style.

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< p > besides clothing, other household goods such as cloth goods, decorative products and so on are the same.

Considering the sales space of a commodity style, not only the practical scope of the function of the commodity itself, but also the regional acceptability of a product style and the marketability of the target group are more important! < /p >

< p > < strong > aesthetic sales guide sales adjectives describe the purchase point: < /strong > /p >

< p > as consumers, we often walk into some a href= "http://sjfzxm.com/news/index_f.asp" > brand < /a > shops, and frequently hear salesmen recommend some products.

What is p? Our product style is more casual. This is the most fashionable style this year, and this style is very generous.

Shopping guide is actually trying to arouse the interest of customers by describing different selling points of products. It is not known that customers who go to any shop hear the same language. They are all the same voice. Shopping guide is just as boring as "monk chanting scriptures"! Smart shopping guide is dry and brittle. Anyway, it is useless to do so, so the role of "shopping guide" has basically become a commodity caretaker. This phenomenon is everywhere! < /p >

< p > as consumers, browsing at random or buying with intent, in the short time of watching the merchandise, the product purchase criteria that can be imagined in my mind are obscure. (often hear friends say that they have been wandering for a long time without seeing a very eye-catching style).

So when we go shopping, we can buy products, not because we find the ideal products, but we can see more. In the minds of customers, we gradually have the criteria for judging what are needed and ultimately buy goods.

It is believed that everyone has personal experience! < /p >

< p > when a customer sees that the product has not clearly chosen the standard, or does not have a clear intention to purchase, for the aesthetic products, the shopping guide is all conventional language, which implies that the popularity of the product will further obscure the criteria of the customer. It will not only do nothing but drive away the guests! < /p >

< p > aesthetic sales adjective Description Sales recommendation method is best used at this time! < /p >

< p > adjectives reading, that is, shopping guide describes the extraction of beauty products in terms of color, shape, texture and style. It helps customers to quickly analyze whether this feeling is desirable or can use appropriate adjectives to enlighten customers to buy and describe the customers' product style preferences through adjectives, and react quickly to recommend suitable products to the target customers! < /p >

< p > < strong > give an example of < a href= "http://sjfzxm.com/news/index_f.asp > curtain brand < /a > sales example: < /strong > /p >

< p > product sales background: Curtain products sales are semi finished products, which need customized processing. Customers purchase fabrics in advance.

The display forms of curtains are mainly based on fabric arrangement and display with a small range of real scenes.

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< p > sales scenario: customers are browsing the merchandise, the salesperson is waiting for the opportunity to start the sale, and the product is recommended by the way of adjective description! {page_break} < /p >

< p > "Hello, you see this flower color, style and function features are more prominent, from the color of the green system is the most able to alleviate the tension of the color, and the soft green system can also link eye fatigue, with this abstract curve pattern can help indoor space decoration smart, let the room more fluent thread feeling, relaxed mood! In addition, it has a wide range of material matching, with elegant window screen will be refreshing and pleasant effect, if the collocation with concave and convex texture material without color hollowed pattern screen, will be more elegant modern style" < /p >.

< p > > above adjectives combine product description method of function selling point. On the one hand, it describes the association quickly by adjectives, helps customers analyze the function, range and style of product decoration. On the one hand, it presents two matching production plans to help customers analyze whether they need such products.

This kind of sales not only promotes customer purchase, but also increases customer's dependence on shopping guide. For customers, it sounds more selective than analyzing tedious "comfortable and generous".

In terminal training, this way will use a very special way to train salesmen.

Every time the end of the course, every shopping guide will become a witty phrase. The promotion of sales volume is naturally logical! < /p >

< p > the economic sense of style and beauty is a terrible thing for the blurring of aesthetic products < a href= "http://sjfzxm.com/news/index_f.asp" > Sales < /a >.

In the age of supply and demand, it is a compulsory course for every operator and practitioner to learn and understand the style and sense of beauty of products. < /p >