Leisure Footwear Market Competition Continues To Upgrade, Brand Pformation To Seek Development

< p > we need to analyze the reasons for the pformation of many shoes and clothing < a href= "http://www.91se91.com/business/" > brand > /a > in addition to seeking the initiative of new development, the more important thing is the pressure from competitors. The pressure is not only the tragic game among domestic counterparts, but also the international fast fashion and the rapid encroachment of online brands on the market.

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< p > only domestic positioning youth casual wear market, we are familiar with Metersbonwe, Semir, YISHION, JEANSWEST, Baleno and a large number of similar brand positioning.

What they have in common is that consumer groups are mainly targeted at college students and young people who have just worked. This group of people has a fast consumption cycle, but the unit price is often low.

With the launch of Zara, h&m, UNIQLO, gap and other fast fashion brand popular youth leisure products, competition in this field is becoming more intense.

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< p > but it should be noted that the a href= "http://www.91se91.com/news/index_s.asp" of h&m product line is much larger than that of the domestic brand. Consumers from the teenager to the age of thirty or forty can find suitable products from these stores.

The current situation of mass leisure brands in China is that consumers have little to buy after 25 years old. Because of the fast updating speed, they can't retain the consumers' stickiness in classic style like Nike shoes and basketball shoes, so the appearance of h&m brings great impact to domestic brands.

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< p > domestic leisure brands, apart from the length of the product line, are not as fast as fashion. They also have a big gap with the h&m in terms of channel sinking, design fashion, supply chain response speed, store operation and management capabilities.

And the terrible competitors are not only there, but also the emerging brand of leisure fashion clothing brand, such as Yin men, South Korea's clothing house, Gloria, etc., they not only design fashion, price positioning is also more rational, the impact of traditional leisure brands dominated by offline channels is also not small.

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Under the pressure of P, the leisure brands headed by Semir and the United States have to take the lead.

In 2008, Smith Barney launched a huge sum of money to launch me&city suitable for consumers aged 22 to 35. In 2010, the "state purchase network" was set up online. In 2011, the new brand tagline of fashion city and brand moomoo of children's wear were launched.

Category has gradually extended from simple clothing to sports shoes, single shoes, accessories and other peripheral products, and these are aimed at expanding consumer groups and competing channels with competitors.

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< p > when casual clothes brand is following the trend, the casual shoes brand is also unwilling to lag behind.

As an example of traditional enterprises' success in "touching the net", camels can be seen as a great success in the "double eleven", achieving the impressive sales of 380 million sales per day, leaving behind BELLE's strength brand.

But up to now, the brand of casual shoes has not yet been unified in terms of system management and marketing, just like the casual wear brand.

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< p > since there are no leaders who can be unified, there are many brands running in the casual shoes market.

From the current feedback information, many leisure brands are the medium-term pioneers who come from behind. They have their own network in their respective channel construction.

As AOKANG, woodpecker and other enterprises to produce a href= "http://www.91se91.com/news/index_x.asp" > formal shoes < /a > are also added to the extension of casual shoes production and sales, the disputes in the leisure market will continue to be staged.

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