Inventory Design Techniques For Window Display

At present, most of the main shops of clothing brands in China are mainly single facades and two facades, and the size of the window is basically between 1.8 and 3.5 meters. This small and medium-sized window displays basically two and three models. Therefore, according to the actual situation, this article focuses on three personal models as an example to introduce the basic combination method of window display.

　 1. basic combination form:

Model props and clothing are the most important elements in the window. A simple and extreme window will also have these two elements. At the same time, these two elements also determine the basic frame and shape of the window. Therefore, learning window display can start with the combination of human models.

Different combinations and changes of human models produce intervals, echoes and rhythm. Different arrangements will give people different feelings.

While changing the arrangement and combination of human patterns, we can also get more interesting changes from changing clothing patterns of human models. Besides, in the same window, we usually choose the same clothes, so the color and design style of clothing will be more harmonious and the content is more concise. In order to make the windows more varied, we also need to adjust the length, size and color of this series of garments.

There are several basic combinations of mannequin and clothing:

The A. spacing is the same and the clothing is the same.

In this way of arrangement, each model has a strong sense of rhythm by adopting the equal distance method. Suitable for promotional activities and casual wear brand. The disadvantage is that there are some monotonous. In order to change this situation, the most common way is to move the human module. Or change the clothing of human models. The two changes will bring a whole new feeling.

B. spacing is different and clothing is the same.

Because of changing the distance between models, a rhythm of music is produced. Although the clothing is the same, it does not feel monotonous and gives people a neat sense of beauty.

C. spacing is the same and clothing is different.

In order to change the monotony of the above arrangement, we can change the clothing on the model to get a new change of clothing combination. Because of the changes in clothing, this combination has made an interesting change in the rules.

D. spacing is different and clothing is different.

This is the most commonly used arrangement of clothing in our windows, due to the spacing between models. clothing Changes have taken place, giving the whole window a lively and natural style.

E. adds some small props and kimono accessories to make the picture more varied.

　 2. a comprehensive combination of changes:

After displaying basic display methods, the next step is to consider the design changes and combinations of the entire display window.

The design of window is generally planar. Spatial composition Principle, mainly using symmetry, balance, echo, rhythm, contrast and other means to make different ideas and plans for windows. At the same time, according to the different styles of clothing and brand culture of each brand, the design of the window shows a variety of scenes. In fact, the design style of windows is difficult to classify them strictly, because some windows will adopt several design elements. Here, in order to give you a clearer picture of the changes in the style of windows, two typical and common design types are introduced as follows:

A. pursuit of a harmonious and beautiful sense of rhythm:

Such kind of Display window The pursuit of a more elegant style, the design of the window is more emphasis on the rhythm of music, window design is mainly through the combination and arrangement of the elements of the window to create a beautiful sense of melody.

Music and window design are interlinked. In the design of window display, the change of musical rhythm is manifested in the distance between people, the arrangement of patterns, the color depth and area of clothing, the interposition of upper and lower positions, and the direction of lines in the window. A good Chen Li is also the person who understands the arrangement and rhythm of the elements in the window.

The display window is a combination of red and brown, showing the superb rhythm control ability from the length of clothing and the control of the size of the red area. From the left to the right, the size of the red garment is large and small. The way of displaying clothes has normal wear, and also the waist dressing, and then echoes through the red skirt and red shoes. Through a series of combinations and arrangements of costumes and props, Mr. Chen, like a magician, affects the customers' vision and changes in the direction of the models, making the two main colors of the display window rich.

The clothing models and white models are displayed at intervals. The rhythmic feeling of music, the curves of the background are like waves and wind, and the whole window gives people a feeling of great lyric.

B. is pursuing a strange and exaggerated sense of shock.

Exaggerated and fantastic design is another common method in window design, because it can stand out from the ordinary creativity and win the attention of passers-by. This way of expression often adopts some unconventional design techniques to pursue the visual impact. In this way, the most commonly used method is to put the model's photo posters into an extra large size, or repeat some objects in order to create a quantitative visual impact. Or put some unconventional things together to anticipate the attention of pedestrians.