One Of The Marketing Choices Of Han Du Yi House

< p > > a href= "http://cailiao.sjfzxm.com/Matertial/show/default.aspx" > Han Du Yi she < /a > low key and completed a honeymoon trip with an old and middle-aged online brand Ai Mo.

Before announcing this commercial romance, the original designer's brand has been on the right track, and the Korean clothing house is also moving from a single Amoy brand to a multi brand collaborative fashion group.

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< p > the acquisition of Ai Mo is no accident. The three core principles proposed by Zhao Yingguang, Korea's CEO, reveal the rhythm and planning of the acquisition: < /p >

< p > first, M & A targets are small and medium-sized online shops on Taobao and Tmall platforms.

Moreover, the founder of his team must be the core of product development or brand operation.

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< p > Second, M & A is a wholly owned acquisition or absolute holding (holding at least 60% or more) of mergers and acquisitions.

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< p > Third, after the completion of the acquisition, the core brand of the original brand is only responsible for product development and marketing. The supply chain, IT, warehousing, customer service, human resources, banking, finance and other businesses are supported by the Korean clothing house system.

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< p >, it can be seen that Han Du Yi she hopes to become a large-scale service system of "single product full operation", and export mature operation management experience and perfect resource support to the brand.

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< p > prime minister has implemented the mode of development after this acquisition.

In May 2012, after the purchase of prime minister by Han Du Yi house, the new company registered independently operated.

The original brand designer and founder is still fully responsible for the design and product development.

At the same time, in order to expand rapidly, Han Du Yi house allocated some people to injects fresh blood into the prime cord.

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Since then, P has entered the regular military exercises, with annual sales increasing from 2 million to 70 million, with more than 120 teams.

The "Internet multi brand" merger and acquisition trip of Han Du Yi house has also been opened.

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< p > it is understood that the Korean brand clothing group consists of two categories: first, the Korean wind subdivision positioning brand group, the buyer group system operation, these brands are generated by the group; the two is the acquisition of small and beautiful Internet brand, with the core designer as the leading factor, more emphasis on subdivision positioning, highlighting the original design.

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< p >, it can be seen that M & A has become the second leg of Korean multi brand layout.

After the exposure of amour, Zhao Yingguang revealed to the billion power network that he would strive to complete the layout of at least 20 sub brands based on clothing category in 2020 and achieve more than 10 billion sales scale.

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< p > industry analysis shows that Hanfeng's brand, which has been held by Han Du Yi house, can not satisfy its demand for accelerating fission and attacking strategy.

In order to make up for the short board of its original gene, Han Du Yi house has locked the merger and acquisition object into the original brand with unique style.

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< p > in fact, since last year, the "a href=" http://sjfzxm.com/news/index_f.asp "Taobao women's wear brand" /a "has entered a period of polarization. Several brands with strong financing capabilities, supply chain management capabilities and operational capabilities have taken the lead.

Apart from the way of mergers and acquisitions, people have opened up multi brand roads, hoping to drive the entire group's scale up rapidly.

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Less than 10 billion ambition of P is also a microcosm of the brand. Its vision for sales scale is far beyond the industry's general recognition of Internet brands.

In today's world, there are few fashion groups with annual sales of over 10 billion. Compared with the Chinese consumers' familiar fashion of ONLY and Japanese UNIQLO, the Korean clothing house has taken a completely different development route relying on the Internet.

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< p > Internet has changed the original path and direction of brand development.

Most of the traditional clothing brands can only pry open the market door through long-term cultivation, and can only wander in building a single brand facing the masses.

But the "Korean clothing houses" are more daring, relying on capital operation to integrate many segments of the market, gathering audiences, and ultimately forming the overall layout of clothing.

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< p > these people believe that on the Internet, small and beautiful stories may be told for a while, but it is difficult to inherit the world.

Those niche brands that are unique and lock in the crowd will be more visible by big sellers, < a href= "http://sjfzxm.com/news/index_z.asp" > big brands < /a >, and the horizontal extension of these big players will complete a re division of the market pattern.

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