Fujian Enterprises Should Skillfully Cope With The Financial Crisis Turning "Danger" Into "Machine"

The global financial crisis has caused many industries in Fuzhou to face adversity. What is valuable is that some enterprises can turn crises into business opportunities.

It is located in Fuzhou Jinshan Development Zone and is well-known in the European Union.

Chen Hongping, President of the Lu Ya shoes company, told reporters fourteen days ago that the European economy is in recession but the shoes are always worn. Many retailers in the European Union still give many orders to the company. They are now producing enough production lines, and nearly 1000 workers and several production lines are working at full capacity.

He said that before the "cold winter" of the shoe industry arrived, they had prepared enough cold resistant cotton padded jacket, and their customer resources accumulated in the heyday of the company are now playing a role.

Last summer, more than a dozen customers and designers from Italy and Spain came to Fuzhou to discuss the order with the company.

Today, Chen Hongping assigns many orders to the footwear industry in Fuzhou.

Chen Hongping said that when the general company's business is not good enough, it becomes the most important issue for many executives to think about how to increase revenue and reduce expenditure.

Under such circumstances, many enterprises need to improve efficiency, reduce costs and carry out meticulous management in order to tide over difficulties.

"This year, the clothing and footwear industry in Fuzhou has been greatly affected. It is understood by the general public that such enterprises should reduce their expenses.

But the company has introduced the business management software specially designed for the footwear industry to lay a solid foundation for the future development of the company.

Chen Hongping told reporters.

Because the company is an export-oriented enterprise, the financial crisis is inevitable for a large shoe company like them.

However, they are optimistic about the future development of shoemaking industry. Therefore, it is a good time to practice hard work when the financial crisis is coming.

Chen Hongping believes that, as the western countries' economic downturn in the 90s of last century, the shoemaking industry has made considerable progress. The financial crisis may mean greater business opportunities for Fuzhou's shoemaking industry.