Business Circles In Yangjiang, Guangdong, Have Been In The Cold Winter.

Facing the surging international financial turmoil, Guangdong Yangjiang business community determined to embrace the cold winter to find a way to get warm.

At the same time, amid a bitter cry from the industry, a group of "mistress" merchants who thought that the OEM processing of brand enterprises began to share the advantages of the brand because they had bypassed the building of the brand before, and were able to do their best in this storm.

The financial turmoil has spread to many industries all over the world, and export oriented enterprises bear the brunt.

A medium-sized enterprise in Yangjiang, Guangdong, has provided supporting products for hardware scissors and scissors. The sales volume in the first nine months of this year did not increase as before, but there was no obvious reduction.

But after entering the October, the situation was going down sharply, and the volume of shipments fell by more than half in that month.

When the cold current hits, some large and medium-sized enterprises have to make painful decisions such as internal layoffs and production shrinkage.

The owner of a local export company said that since the outbreak of the subprime mortgage crisis in the United States last year, his company has been trying to support it until the collapse of orders from several major financial giants in the United States in September. In a situation of no longer support, the decision to lay off more than 30% before the Spring Festival this year has been made.

It is learnt that Guangdong's ambitious Steel Corp, which is located in the forefront of the industry in Guangdong, is aiming to deal with the sharp fall in steel prices and reduce losses. At present, thirty percent measures have been taken to deal with the crisis.

This is the best way to keep warm in winter. It is a warning that the industry must abandon the concept of "sweeping snow before the door" in business strategy. It is necessary to form a consensus in the difficult period.

Every round of "cold winter" will inevitably eliminate a number of enterprises, but surviving is the strongest vitality. At this time, self-discipline and self-confidence are very important.

There are also people in the industry who believe that the current difficulties will not be bigger than that of the early 80s. The severe employment situation is more conducive to enterprises to break through the bottleneck of talents. Under this environment, enterprises can take advantage of the opportunity to reserve talents for ten years' development. In the "cold winter", most of the small and medium-sized enterprises who are strong enough to survive the cold spell are expected to realize the pformation from "guerrilla" to "regular army".

The purpose of tug of heating is good. Under the premise of mutual care, the strength of the enterprise itself is still the key factor to decide whether or not to "survive the winter".