Wenzhou Shoe Enterprise Innovation And Development Mode

Wenzhou's development is standing at a new historical starting point.

Wenzhou people earnestly study and practice the strategic thinking of Scientific Outlook on Development and building a harmonious socialist society, constantly crack down on development difficulties, further pform the development mode, actively innovate the development mode, participate in the international market docking, carry out pnational operation, cultivate Wenzhou local pnational corporations, accelerate the pformation of "Wenzhou manufacturing" to "Wenzhou creation", and speed up the construction of innovative Wenzhou.

"10 years ago, Wenzhou enterprises were faced with the situation of" fast fish eating slow fish ". Today, we have embarked on a way of" lion eating tiger ".

Chen Zengxin, deputy general manager of Kangnai group, said recently.

The Wenzhou shoe giant, which is playing the brand at home and abroad, is considering listing as soon as possible, leveraging the capital market to achieve the dream of multinational footwear enterprises.

"Listing!"

"Listing!"

In 2008, the most concern and concern of enterprises in Wenzhou is this topic.

A large number of enterprises with listed conditions in Wenzhou are also fighting hard.

Ma Ben's "backwardness advantage" on the road of listing is now in the making. In April 18, 2006, Ruili Beijing Great Automotive Components Company Limited ended the nearly two years' over-the-counter paction in the US OTCBB and traded on the NASDAQ main board. In August 23rd, Huafeng spandex Limited by Share Ltd listed on the Shenzhen SME board.

The successful listing of the 2 enterprises broke the record of zero listing of Wenzhou's private enterprises in overseas and domestic motherboards respectively. This should be one of the most significant events in the history of Wenzhou's private economy in the past 30 years of reform and opening up.

In November 2007, there was a big event in China's shoe industry that kept all bosses awake. BELLE international spent a lot of money to acquire and merge the famous shoe companies, 5 companies in Jiangsu's stock market.

Wang Zhentao said he didn't sleep well for a week.

Qian Jinbo, chairman of the red dragonfly, responded quickly.

He told his team: "when BELLE comes public, my first feeling is that whoever buys it now will buy it."

On the second day, Jin Bo held a meeting of cadres above the middle level. The first sentence was that "BELLE is likely to merge us at any time".

The industry commented that after the listing of BELLE, "sparrows became Phoenix", and the pattern of China's shoe industry was turned upside down.

After this incident, AOKANG resolved and decided to go public and go public.

More than a year ago, many Wenzhou enterprises were far away from the capital market.

What caused them to make such a big change in just one year?

Wenzhou private enterprises started from leather and clothing, and formed the advantage of monopoly.

The capital adequacy of Wenzhou enterprises has always been a negative attitude toward listing.

After all, on average, we have to pay almost 2 million yuan in sponsorship fees, and publish our own business situation after listing. This makes Wenzhou enterprises, who are not accustomed to family management but not lack of money, look on the market as a dangerous road.

However, the huge wealth effect suddenly erupted in the capital market has stimulated the nerves of Wenzhou's private enterprises in less than two years.

Comparing Hangzhou with more than 40 listed companies, there are more than 20 listed companies in Shaoxing. Wenzhou had only one listed company before the first half of 2006, and it was still listed overseas.

Aware of the great temptation of the capital market, from the second half of 2006 to August 2007, the 4 enterprises of Huafeng spandex, Ruili group, Huayi Electric Company and newspaper bird were listed on the market, which triggered a boom in the listing of Wenzhou enterprises.

Local officials have summed up the image of supporting enterprises to be listed as "pushing up the horses and sending them another journey".

The Wenzhou municipal government has promulgated that the government of the same level will give enterprises a reward of two million yuan for the listing of enterprises or the implementation of backdoor listing and the registration of listed companies to Wenzhou.

The government will also give preferential treatment to land used for restructuring and listing enterprises in terms of land use and taxation.

You Xiaoping, chairman of the board of directors of Huafeng Group, thinks that "listing has made Huafeng a leap from family businesses to modern public companies".

Chen Daorong, chairman of Huayi Group, believes that "some doctoral and postgraduate students are more willing to come to work in our company."

I learned from the Wenzhou finance office that as China's securities market has entered the era of full circulation, the enthusiasm of Wenzhou enterprises such as CHINT has been on the rise, which has speeded up the pace of listing.

According to the plan, the number of listed enterprises in Wenzhou will reach 30 by 2010.

At that time, the capital market will form a "Wenzhou plate" with strong regional economic characteristics.

In the new economic situation, Wenzhou people are constantly cracking down on the development difficulties. In addition to competing for listing, the people of Wenzhou have further changed the way of development, actively innovated the development mode, participated in the international market docking, accelerated the pformation of "made in Wenzhou" to "create in Wenzhou", and accelerated the construction of innovative Wenzhou: establishing offshore trading companies and institutions, promoting the export of local products and brands, setting up overseas research and design centers, enjoying the technology, information, talents and achievements of developed countries, setting up overseas production bases, bypassing trade barriers, carrying out overseas mergers and acquisitions, achieving international brand grafting, developing overseas resources, and participating in overseas resources and energy competition.

For example, CHINT group always regards independent innovation as the foundation of enterprise development.

Since 2002, the group has strengthened its brand building, strengthened its brand promotion, and led several leading products such as low voltage electrical appliances, high and low voltage complete sets of electrical equipment, and entered the international market in an all-round way.

In recent years, the environmental protection and sustainable solar energy industry has been widely favored.

CHINT group firmly grasped the opportunity to introduce the second generation of solar cell technology experts in the US. The first phase invested $30 million, and in October 2006, Zhejiang CHINT Solar Energy Technology Co., Ltd. was established.

The company specializes in R & D, production and sales of solar cells, components and photovoltaic applications. Its main products are crystalline silicon solar cells and battery modules (the two phase of building thin-film battery projects).

Solar energy project is becoming a new growth pole of CHINT group's economic development.

The Huayi Group, which used to produce electrical appliances, chose to turn the wind energy into the new energy industry. In 2002, the Zhejiang Huayi Wind Energy Development Co., Ltd. was formed in 2002. From the pformation of high and low voltage electrical appliances to the manufacture of wind energy utilization equipment, experts from the China Electric Power Research Institute and the Chinese Academy of Sciences were invited to form an expert group. In 2007, the 780 kilowatt wind turbine independently developed has formed the annual production capacity of the unit, and exported the whole machine to Chile.

By the end of July 2008, the first 1.5 MW wind turbine was officially released, and the fan has its own intellectual property rights.

At present, Huayi already has the assembly capacity of the 400 typhoon units, and its products are sold to the wind farms in Inner Mongolia, Shandong, Zhejiang and Northeast China.

In recent years, light industrial products such as lighters and leather shoes have occupied the main share of the international market in some high quality private enterprises in Wenzhou. Wenzhou businessmen began to build professional markets, R & D centers or production bases for shoes, leather, clothing and low voltage electrical appliances overseas. There are Wenzhou private enterprises in the Far East, North America, central and Eastern and South America.

And we were pleasantly surprised to find that their overseas sales accounted for a high proportion of the total sales of the company.

Wenzhou's lighter, leather shoes, clothing and other industries export more than 50% of the enterprises are more common.

When engaging in international trade, Wenzhou enterprises regard indirect export agents as a pitional form, and most enterprises choose direct exports.

Its main purpose is to control the prices of export channels and export products.

What is more important is to grasp the overseas market information in time, accumulate international marketing experience, and train international business talents, so as to enhance the international competitiveness of enterprises.

This shows that Wenzhou enterprises are not satisfied with selling products abroad, but focus on the gradual penetration of overseas markets.

"Resources are limited and creativity is unlimited."

Entering the new stage, the private enterprises in Wenzhou are constantly innovating and developing ideas, and have repeatedly put forward new ideas of development and made new explorations.

In order to once again break through the plight of the shortage of local factor resources in the development process, more and more enterprises are studying the "virtual operation" of the United States and the Semir company. Under the background of economic globalization, Wenzhou people have allocated resources to all parts of the country to make efforts to manage and gather advantages. Wenzhou enterprises continue to explore in the "going out" field, and run overseas factories, overseas factories, cross border operations, pnational operations, and accelerate the pace of internationalization of enterprises. Wenzhou's local multinationals are gradually increasing.

In the early days of reform and opening up, Wenzhou created a "Wenzhou model" with private economy as its main body.

At the 30th anniversary time of China's reform and opening up, Wenzhou people put forward the idea of cultivating local multinationals.

The increase in labor costs, the rise in the dollar exchange rate, the rise in prices of raw materials, and the intensification of trade frictions.

Wenzhou's proud traditional manufacturing industry is facing serious challenges.

At the same time, the pnational behavior of Wenzhou's private enterprises is increasing rapidly, from purchasing foreign forests, investing in hydropower, mining and mining, listing overseas, establishing industrial parks and factories, and building global sales terminals.

There are signs that Wenzhou's economy, which is based on foreign trade and based on abundant private capital, is undergoing evolution.

As early as in the 80s of last century, Paris and other places appeared the first batch of pnational businessmen in the mainland of China.

In 1991, Ye Kangsong founded the "Kanglong company" in the United States, and is the first farmer multinational company in Wenzhou.

Ye Kangsong started the door of the US market from lighter products such as Wenzhou's small commodities.

Wenzhou has the advantage of overseas Chinese and capital in other cities of the country. About 600000 overseas Chinese are investing in more than 90 countries and regions.

With the accelerated pace of nationalization of Wenzhou capital, more and more Wenzhou people go abroad, and the pace of internationalization of Wenzhou enterprises is accelerating.

A small multinational company in Wenzhou is flying the 9 foreign flags of Nigeria, Italy, the United States, the United Arab Emirates, Russia, Ukraine, Panama, Japan and South Korea. The stone tablets on each flag record the time when the company set up branches or processing plants in these countries.

This is an interesting scene when I visited Wenzhou shoes city.

This company is Harson shoes.

In August 2004, the company broke out a big news in Wenzhou footwear industry: hahsun Shoes Co., Ltd. successfully acquired Italy WILSON (Wilson) Footwear Company, the first time that the Chinese shoe industry acquired Italy top shoe company.

Now, Kazakhstan has formed 9 production lines, 15 thousand pairs of Nissan leather shoes, 1800 employees at home and abroad, 8 subsidiaries in the world, 3 shoe factories and 30 million US dollars in annual sales volume.

A seemingly ordinary shoe manufacturer in Wenzhou is actually a multinational company integrating global sourcing, international marketing and global integration of production factors.

This looks like a general small company in the United Nations. It seems to tell people about the pnational dream of Wenzhou's private enterprises.

An overseas Chinese leader said that every 50 square kilometers in Europe there was a Wenzhou people doing business, and Wenzhou's cargo arrived at a certain pier of the European Union. After a week, it spread throughout every corner of Europe.

Turning over the calendar of 2005 and 2006, we read more about Wenzhou's participation in global cooperation and competition.

Leather shoes anti-dumping, dialogue 500, Ruili "SORL" stock upgrade, Wenzhou valve debut in Singapore, foreign businessmen landed in Wenzhou, the world gelatin giants joined forces, Wenzhou people set up Alibaba business satellite TV......

AOKANG group has launched three international companies to implement the new global marketing strategy. In June 2007, the first store opened in New Delhi, India. Kangnai group opened more than 300 overseas stores in New York, Milan, Venice, Barcelona, Berlin and other cities in China and Hong Kong, Macao and Taiwan.

Hu Jinlin, one of the eight kings in Liushi, Wenzhou, now has not only a hydropower station with a monthly profit of 60 thousand dollars in Kampuchea, but also 150 thousand acres of forest development rights.

The people of Wenzhou are studying how to enhance Wenzhou's ability to deploy and utilize resources in the global market and international cooperation capability in search of new ways to internationalize enterprises.

According to statistics of Wenzhou Municipal Foreign Trade and Economic Cooperation Bureau, as of the end of August this year, 526 overseas enterprises approved by Wenzhou have been established, and 37 new ones have been set up this year, covering more than 50 countries and regions such as Asia, Europe, Africa and America.

In 2008, the government work report of Wenzhou put forward: vigorously implementing the "going global" strategy, supporting qualified enterprises to carry out international operations in production, sales, resource utilization, scientific research and development, and accelerating the cultivation of local pnational corporations.

And in the city for the first time to encourage private enterprises to "go out" opinions.

Strive to build a global perspective, based on the global market, capital