Brand History: The Growth Story Of Guess

Guess is not a long history. It was originally a cowboy manufacturer, but now it has developed into one of the most influential clothing brands in the world.

Its design style is young, gorgeous, sexy, full of strong American adventurous spirit.

Marciano, the founder of Guess, grew up in the south of France, and was familiar with French design and tailoring skills. The four brothers grew up in southern France.

They yearned for the American customs and appreciated the life in the western part of the United States.

In 1971, they crossed the continental United States and arrived in sunny California. They fell in love with the land and determined to start their own business there.

At that time, in the depression period of the American Apparel Industry, Marciano brothers' favorite cowboy clothes were even smaller, and retailers had much doubt about the market appeal of such products.

But Marciano brothers persevered.

In 1981, they launched Marilyn Jean skinny jeans, which were bought by customers at the Dyer store in New York.

At the same time, Guess launched a black and white advertisement against the tide, which has shocked the fashion industry.

In 1983, Marciano launched his Guess watch.

The Guess watch designed by the famous design master is unique and innovative.

In 1984, Guess MAN came out, and this brand has a men's jeans series.

In 1989, Guess COLLECTION, a designer with a higher texture, was born. It was suitable for social occasions and personal taste, and increased the consumption age of Guess.

In the 90s of last century, Guess entered a period of rapid development.

In 1990, Guess international boutique opened in Mexico.

In 1994, the Guess household goods store opened in New York.

In 1995, the world's largest Guess store opened in New York with an area of nearly 400 square meters.

In 1996, Guess launched its own full interactive website on the Internet.

In November 1999, Guess watch landed in mainland China, and more than a dozen big cities such as Shanghai and Beijing appeared Guess watch counters.

Jeans are the mainstay of Guess. Guess jeans are of low waist position and very tight buttock. Its style is based on the classic American style. While maintaining the tone of the Western flavor, the new fashion concept, fashion cutting and exclusive washing process are added.

Guess clothing color changes many ends, the details are exquisite, the texture is comfortable and natural.

Throughout the Guess clothing product, its style has both the rugged side and the popular elements. From time to time, there is a close fitting and sexy urban design.

(Guess) the famous brand logo is an inverted triangle mark, commonly seen in the back pocket of jeans.

In addition, its silver jewelry is also very special, small silver jewelry can match any type of clothing, emphasizing the young sexy and bold innovative personality.

Today, Guess products include clothing, watches, leather goods, glasses, shoes, socks and other personal accessories, as well as bath and maintenance series, perfume, make-up series and so on.

Guess agents and distributors all over the world are in five continents, and there are more than 1600 specialized sales outlets.