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How Do Marketing People Plan To Improve Their Own Strength In 2014

2014/2/27 14:26:00 16

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Marketing Market 2014

, as a member of the marketing front, every marketer hopes that he can reach the ideal shore. 
 indeed, "like birds of a feather flock together", although successful marketers are in different a href= "http://www.91se91.com/news/index_c.asp" > industry < /a > different fields, the achievements of achievements are also very small, but as a whole, they have many common mentality. 
 in fact, there are too many marketers sigh: doing marketing is just like a married life. Marriage is somehow a seven year itch, and marketing, especially marketing, is a year itch, that is, the repetition of 1 years of work +N. Indeed, as an internationally renowned professional marketing and consulting agency, we have a lot of people in the industry and business executives coming to learn how to get through the itch for a year, how to become a successful marketing person and how to develop a combat marketing team. 
Mr. Yu Fei, CEO, a famous brand marketing expert and blue marketing international consultant, pointed out that only by setting up and improving his unique advantages can he find his own strengths and defects, and accurately locate his position in the marketing field based on his own marketing experience in the marketing industry over the past twenty years. 
 this is of great significance to the growth of every marketer. 
 to recognize the direction of self in the right place. 
 Why do you want to be a marketing person? 
 what is your post responsibility? 
 How do you really know the position of marketer? 
 this is the three most common question, but it is most straightforward to ask your true intention. Therefore, truth is often simple. This is actually a clear question of role positioning, depending on whether you really recognize your sense of positioning and goal. 
 nowadays, after the waves in the workplace, everyone's pressure will be great. Take marketing people, 20 years ago, it was the age of salesmen getting rich. 10 years ago, in the era of promotion, we could get rich quickly by relying on ideas. But today, the world has changed. This is an era of integrated marketing. Marketers should not only have courage, but also have strategic goals for long-term planning. This is a necessary ideological keynote. 
Today, there are still many people still shouting about revolution like Ah Q, but not knowing how to revolutionate their lives. Under the pressure of material life such as buying a house and buying a car, many people with mental deformation have already become "negative Weng" and "Moonlight girl (monthly wages are all used up)". Their mouths shout loudly that they like marketing. In fact, they are just like the way of marketing that people are relatively free and do not have to work. Only when they go to deep distribution and go up to the countryside, they always fall down and become a typical "Ye Gong Hao long" working mentality, so let alone have any long-term planning and goals in the field of marketing. but we have to be disappointed to see that even 
 If a marketer does not upgrade in 3 years but translates, he will not be promoted to the top management position in the 5 years to engage in higher management and management. Then he will probably become a "mortal body" in the future. Because if you haven't found your own position for 5 years, you will soon be embarrassed by "lack of positioning". If a person does not know how to position himself, he obviously loses his sense of purpose. After losing the sense of purpose, they began to muddle along and muddle along. The heat of 1 years gradually receded, leaving the mechanical repetition of N. Such a vicious circle, until the result is "vanish everywhere". 
 imagine how many people are so confused and leisurely in doing marketing every day. 
 with the "good eye" to cross the threshold of entry, 
 a Chinese saying goes: women are afraid of marrying the wrong man, and men are afraid of going wrong. 
 facing the current world economic environment of wind and cloud computing, polishing the eyes, choosing an industry that suits itself and has long-term development space is the starting point for the road to becoming a successful marketer. A billionaire in Taiwan has mentioned Bill Gate's "good eye" in a business speech. Indeed, Bill Gate's good eye has not only created a wealthy Microsoft Kingdom, but more importantly, he has almost monopolized the market of the global home computer operating platform system worldwide, and created a new industry field with solid technical barriers and ultra-high profit margins. 
 as a novice in the initial marketing industry, it is undoubtedly necessary to analyze the development status, future trends and opportunities of a particular industry in a specific perspective. In fact, the threshold of entering an industry is also a yardstick for testing whether a new marketing person has insight. 
 for example, the entry threshold of the mass consumer goods industry may be relatively low. However, due to the maturity and rationality of the product market, the fine division of labor and the low profit margin will result in the growth of practitioners and the limited remuneration. Just imagine that if people who have not graduated from junior high school can enter the business sector, how many jobs will be poured into the industry every year will not be known. In this vast sea of talent, if you want to stand out in a short time, the difficulty will be much greater. 
On the contrary, some industries with high technical threshold tend to be p. It can be seen that marketers, especially those who are initially involved in marketing, may be able to infer the trend of development in the industry by reverse thinking when choosing careers. Perhaps when you have more profound rational analysis and judgement, you may choose to avoid when everyone is considering entering an industry; and when many people choose to quit, you may still have to persist. 
 in short, marketers should actively explore and measure the future of an industry from the perspective of their own development. We believe that we should pay attention to three points: whether the industry's current and future profit margins are higher; whether the industry has more restrictions on the entry of employees; what is most suitable for the industry in the light of its own advantages, and only by having a "good eye" is the road to success. 
 enhance self need pressure to activate /p >
 the times are changing constantly. < a href= "http://www.91se91.com/news/index_s.asp" > Customer < /a > keeps growing. In this era of double speed development, nothing changes but changes, and learning is the most effective way for marketers to understand the outside world and keep pace with customers. A learner is not necessarily a winner, but a successful learner must be a good learner. 
 If a veteran of many years of marketing experience has regarded his job as "repetition in 1 years' work +N". Naturally, there is no other joy than to earn some money. However, whether marketing is boring or fun, the key lies in how you think, or how high the realm you know. 
 for example, it is also a marketing business. A lazy salesman can be understood as a simple way to collect goods or push money. But a diligent salesman can see with high interest the sales pattern, the difference of sales promotion form, the change rule of purchase and sale, and so on. In this way, not only did I get the theoretical abstraction and elevation from the real practice, but it was also very practical and effective to verify the marketing theory that I learned from various channels in practice. If a marketer has been doing this for 5 years without any promotion, then he will probably have no more suitable job than to be a business person. 
 successful marketers are a group of people who can control their own destiny. They can fully realize their shortcomings and defects, and improve them, and constantly improve themselves. They are worthy of respect and learning of a group of people. Successful marketers have rich experience in actual combat, and can guide their practical work with very simple marketing theory. But with the increase of experience, they are increasingly aware of their lack of knowledge, so they will strive to improve themselves and enrich themselves through various ways. 
 this self enrichment is reflected in three aspects: first, they will learn all kinds of latest marketing theories through the Internet, school or self-study, and improve themselves from the theoretical level. 
 secondly, they will seize all the time available to learn other knowledge, including marketing, finance, management, personnel and other knowledge they are interested in, improve their overall quality from all aspects, "bypass the analogy" and broaden their minds. This is also the biggest difference between successful marketers and ordinary marketers, because successful marketers will constantly integrate marketing theory with practical work, integrate theory into practice, enhance theory in practice, and guide practical work with deepening theoretical knowledge, thus constantly promoting their own progress. 
 in the competition to seek a climbing ladder /p >
 the old saying goes: "man has his strong points and his skill is specialized." 
 in marketing people's career, they should first understand their advantages and form their own core competitiveness with their own advantages. At this time, you need not immediately position yourself as a certain role and type of work, because all people and things are constantly developing and changing. Today, maybe they are writing a copywriting plan. Tomorrow, they may learn to do sales from the beginning. It is important that every marketer should understand what his friends, colleagues, superiors and people around him deserve commendable. These "things" are your wealth, that is, you must first turn it into a good piece of steel. As for the process of "sharpening", it can be completely different from others. We can find different versions in any footage of many marketing friends. I believe that as long as we persist and gradually grasp skills, every marketer will not get a good knife when he embarks on his journey. And this knife will also cut a chance for all marketers to open up opportunities, and will have the basic skills to kill and kill in the future career! 
 Where is your competitive advantage of differentiation? How to cultivate the competitive advantage of business alienation? 
 this is a very puzzling question for many marketers. So how do we create our own competitive advantage? Actually, there are 8 words: people without me, people who have me. First of all, we must fully understand our strengths and weaknesses, and constantly enhance our strengths and circumvent weaknesses, deliberately strengthen our strengths and constantly publicize them, and feel inadequate about where we are. Think of Haier when training internal guides to tap the selling points of products, it is clear that if you dig hard, you will always find "your own first". Development is the absolute principle, which is a learning for young marketing people who are growing rapidly. We need to do a little bit of things. We must go step by step, and how to do it. How do we go? 
 first, seize the opportunity that every change may leave to oneself; enterprises always seek development in change, and marketers should also pay attention to observing changes in the market and changes in management; 
 Second, trees move and die, people move and live. They are good at making use of the opportunity of job hopping to widen their platform and strive for more resources. For most enterprises, marketers are like iron pads and flowing soldiers. This is a subjective and objective factor. But it is also a good thing for businesses and marketers. On the one hand, because of their continuous growth and development, enterprises need new blood injections and higher level talents to join. On the other hand, marketers need to have a broader field to display their talents for their own development and growth needs, and this is often difficult to achieve in many enterprises advocating "foreign monks will chant scriptures". Therefore, "job hopping" has become the most common ladder for many marketers to climb. After accumulating a certain amount of experience, marketers can choose their job hopping to achieve their own career re planning. It is also an effective means and often achieve twice the result with half the effort. 
 find a successful "gas station" between reason and savvy.
 marketing people's core competence comes from courage, but how to cultivate the courage of marketing people? This is the biggest contradiction, because those who have courage often have their own ideas, and this idea may not be consistent with the ideas of business leaders. This is the need for reason, the rationality of the enterprise and the rationality of the marketing man himself. Irrationality has no courage, because no rational decision or behavior is at most a gamble, and a truly bold person is a calm person rather than a floating person. The lack of rationality of marketing people is universal, but truly rational marketing people will be truly bold people. 
 courage is not "beating the head". Courage is the performance of confidence with rational support. The so-called "Savvy" is the perception of the market and the sensitivity to the market. Savvy comes from attitude, stems from practice, diligently studies, and is good at summing up. As the saying goes, "master brings into doors and practices in individuals", which also has the meaning of savvy. The essence of marketing is communication, an invisible art, not just technology. Savvy is not a gift, but a kind of consciousness, a sense of learning, a sense of summing up, a sense of competition, a sense of innovation, and a sense of the world first. In many times, "understanding" has become a jumping thinking, a divergent thinking and a reverse thinking. It is even more precious to marketers. As long as a marketer has a strong "Savvy" ability, it is not far away from a successful marketer. 
 no matter what circumstances outside the body, or how many setbacks encountered, for those who have good quality marketers, they always believe that there is no failure, only temporary suspension of success. Because they all have the best quality of being a successful marketer: quality one: self cognition, quality two: motivation, quality Three: judgement, quality four: learning ability. For many people who are less than a href= "http://www.91se91.com/news/index_f.asp", "marketing /a", marketing life is like a battle, and it is an endless, unchasing pursuit. There is a lot of failures and refuses in the middle of a victory. There are fears, refuses and disappointments in joy, expectation, pride and excitement. No matter what circumstances they are in, or how many setbacks they encounter, but for the top marketers, they have always believed that they have no failure, only temporary suspension of success. No failure, only temporary suspension of success. If you uphold this view, if you have been working hard and giving full play to your advantages, Congratulations! Because the next Jo Gilad is you.