Online Shop Impact Entity Encounter "Empty Tide" C&A China's First Flagship Store Has Been Closed.

Insiders say that the real business is being hit by online stores. On the other hand, high rents are engulfing the small profits of retail businesses, causing real business difficulties.

Reporters yesterday learned that the European fast fashion brand. C&A The first flagship store in China, C&A Huaihailu Road store, was officially closed on the 8 th of this month, and C&A is not the only businessman to quit Huaihailu Road business circle in the near future. In fact, from the second half of last year, there were many vacant shops along the Huaihai Road.

C&A closes Huaihailu Road flagship store

Reporters yesterday in the middle of Huaihai Road. Snow leopard mall In front of the door, we saw that C&A, which had occupied the first floor to two floors of the shopping center, had been closed. The notice posted on the glass door showed that "due to the reasons of property leasing, the Huaihailu Road shop of Shanghai West Ya shop officially closed in February 8, 2014, and the customer's after-sales service can go to the other store in Shanghai."

It is understood that the snow leopard mall C&A occupies 3 levels of shopping malls, an area of more than 2000 square meters, officially opened in April 2008, the store is also C&A's first flagship store in China. The closure of the store means that it officially withdrew from the Huaihailu Road business circle. At present, C&A has 7 stores in Shanghai, which are located in Zhongshan Park, Jinqiao, North Sichuan Road and Lujiazui.

The 3 layer of snow leopard mall is Shanghai Bookmall, which was moved from the original Shanghai Bookmall Huaihailu Road store. It was officially opened in August 2012 with an area of about 1300 square meters.

Snow leopard mall was once one of the most dazzling stars on the Huaihai Road. It has a very beautiful history. In 1980s, snow leopard skin was popular in Shanghai. "Snow leopard leather has been interpreted as fashion pronoun at that time. A snow leopard skin worth more than 500 yuan often needs to be snapped up. There are always long queues in front of shopping malls, and they must be bought in groups by brands. An old Shanghai recalls.

The reporter learned that, since 2002, snow leopard group began to try to rent a part of the shop, two years after the complete end of the snow leopard leather clothing retail, when the "full-time landlord". With the entry of C&A, the mall has basically formed a pattern of 1 to 2 floors, mainly from department stores, and from 3 to 6.

Relevant information shows that Huaihai middle road snow leopard mall underground 1 storeys to 2 storeys for Holland C&A lease, 3 floors for Shanghai Bookmall Huaihailu Road shop new decoration business, 4 storeys for dining and office, the whole floor 6 floors, 1 underground, a total of about 8800 square meters. The mall was auctioned in 2012.

Huaihailu Road's vacant shops are not uncommon.

　　 Shanghai City Qi Xiaozhai, chief research officer of the business information center, said that Huaihai Road like snow leopard mall has a relatively small volume of projects, which makes it difficult for businesses to do business. "Making brand stores is a way out. C&A is one of the four fastest fashion brands in the world, and has many stores in Europe. But compared with Europe, there are too many shopping malls and shopping centers in Europe, but there are far fewer commercial facilities in Europe.

He said, for example, London's famous commercial street Oxford street, large volume of commercial facilities only 6, the rest are all the major brands of street stores, fast fashion brands can be opened one after another. But for Huaihailu Road, there are many commercial projects surrounding Baisheng, Paris spring, iapm, K11 and Shanghai Times Square. Under such a background, consumers demand less fast fashion brands such as C&A. Coupled with the nearby H&M, UNIQLO and other similar brands before and after the attack, as business circle rents rose, and ultimately led to C&A choose to leave.

Qi Xiao Cao disclosed that the property rights of snow leopard mall had been auctioned in the previous two years, and C&A had already opened in snow leopard mall as early as 2008. Now, the exit of C&A does not exclude new plans for new owners.

Reporters interviewed found that in addition to snow leopard mall C&A, Huaihai Road vacant shops are not uncommon.

Reporters yesterday from the Huaihai middle road Huangpi South Road subway station to Shaanxi South Road subway station, a few steps to see the vacant shops along the street, some empty shops or even two or three connected, the whole waiting for the rental. The original "Jordan sports" gate opposite central plaza is closed, and the original "Yi Gu" women's clothing opposite the women's goods shop is also attached to the contact way of the tenant.

According to people familiar with the matter, the empty shops have been in Huaihailu Road for several years, and some have not been open for half a year. The reason is that the rent is too high and they can't make ends meet, so they choose to close. "For instance, only half a year ago on the Huaihai Road, the women's clothing of the valley also had the purpose of being an image exhibition shop, but the brand still hoped that the stores in Huaihailu Road could at least keep the capital, but the actual situation was too far away. Compared with sales counters such as southern friendship mall and Zhengda Plaza, sales volume in Huaihailu Road is really bleak.

Since the closure of Bobbi flagship store in central Huaihai Road in 2011, the six storey shops with an area of 3500 square meters have been vacant until now. Next door, China Mobile communications Huaihailu Road business hall also quietly closed in early September last year. In addition, reporters also saw that Tsai Tsai, Quanjude, Herborist and other more familiar brands of consumers have also been evacuated from Huaihailu Road, and some even shop recruitment has not yet time to withdraw.

It is understood that most of the vacant shops on Huaihai Road were wedding dresses, clothing, bags, leather shoes and so on. Many of them were evacuated from the second half of last year.

Excessive rents increase the number of vacant shops.

Insiders say that excessive rent or the area is currently experiencing " Empty pavement One of the reasons. In addition, the lack of overall planning features, supporting the lack of transportation, parking and catering, resulting in a decline in passenger traffic, is also the reason why the attractiveness of Huaihailu Road business district is declining.

According to location, area and so on, there are great differences in the rent of all kinds of shops along the street in Huaihailu Road. According to the first Taiping Davies statistics, the average rent of Huaihailu Road Street shop is 35-65 yuan / square meter / day. The average rent of the shopping mall on Huaihai Road is 44.2 yuan / square meter / day.

According to Gao Li international statistics, as of the end of 2013, the average fixed rent of the first floor of Shanghai's high-end shopping center market rose 3.2% to 41.5 yuan / square meter / day. Data show that last year's newly opened iapm, for example, has an average rent of 1800 yuan per square meter per month, or 60 yuan per square meter per day.

Qi Xiaozhai pointed out that the profits of the business were very thin and high. rent It is doomed that some business operations are not long-term. Just like snow leopard, business efficiency is the main reason to turn it into a landlord. If it is still retailing, there is a great possibility of loss. Therefore, there are often some vacant street shops in Huaihailu Road, and the formats are constantly being adjusted. Most of the surviving is owned property or high profit business.