"Acquaintance Marketing" Upgraded To "Micro Shop" To End The Guerrilla Style Of The Seller

< p > with the popularity of WeChat's circle of friends, "a href=" http://www.91se91.com/news/index_cj.asp "acquaintance marketing /a > mode has also sprung up, and many users have done business between acquaintances by publishing commodity pictures and text descriptions in the circle of friends.

Recently, reporters found that friends circle this simple "text plus pictures" acquaintance business has an upgraded version, a similar Taobao's third party trading platform "micro shop" is quietly rising in the circle of friends.

However, this seemingly more formal marketing, because there is no such paction guarantee platform similar to Alipay, for buyers there is no small risk.

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< p > < strong > phenomenon: the "acquaintance marketing" mode has been upgraded to < < a href= > http://www.91se91.com/news/index_c.asp > > micro shop < /a > < /strong > /p >

< p > 2013 is a year when WeChat's circle of friends has sprawled, and there is another pattern called "acquaintance marketing".

More and more business minded people in Wenzhou are making friends and buying orders through sending out pictures and text descriptions in their circle of friends.

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< p > in January this year, the friend circle this simple "character plus picture" acquaintance paction mode appeared an upgraded version.

Without a picture of the screen, sellers just click on the link to share, so that all products can be circulated in the circle of friends, buyers click the link can be directly paid by bank card or Alipay online.

This third party trading platform similar to Taobao is called "micro store".

"Micro shop" has rapidly spread in the circle of friends.

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Ms. P, who has opened dessert shops in the European city, is also following the trend. "My micro shop is just opened in the past few weeks."

She told reporters that her friends were playing with micro stores recently, and there were buyers and sellers. They had received four or five bills in a few weeks.

Miss Hu, who is engaged in the retail of women's clothing, introduced a micro shop on the page, annotated such a note. "It is mainly for the convenience of everyone to see the products of the shop. Usually, the products produced by WeChat pages are too scattered, so the products of the shop are clear at a glance.

Do not worry about the way to pay micro shop, or in accordance with the previous payment method, Alipay or online banking are OK., please remember to pay attention to my micro shop Oh.

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< p > Mr. Yang, a member of the public, regrets that the circle of friends has been very refreshing recently. "In the past, friends circle has been brushed by the pictures of acquaintances all day, and recently, five or six acquaintances have been promoted to link them with micro stores."

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< p > in addition to the hot "micro store" in WeChat's friends circle, the reporter entered the micro shop in the micro-blog search column. Through the local search in Wenzhou, we found that over a month, more than 1000 micro-blog businesses have gradually opened micro stores and launched links on the page.

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Shopkeeper: P can be opened in a few minutes. The paction is similar to Taobao < /strong > /p > strong.

< p > < strong > statement: the input bank card number is not at ease. < /strong > < /p >

"P > micro stores are coming, many WeChat users are eager to try, but also buyers have" stage fright ".

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< p > "more than a month since the opening of the shop, 00 of them have received some bills. Most guests still prefer to place their orders on WeChat, but they are not very accustomed to the purchase and payment mode of the micro shop."

Feng Chao said.

There are also buyers who say that there is always some uncertainty about how to enter the bank card number directly deducting the paction.

"Because unlike Taobao, there is a third party regulatory platform like Alipay, so if the buyer suddenly disappears after payment, does the consumer not complain?"

Mr. Zhao clearly expressed such concerns.

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< p > reporter search "micro shop" official post bar found that there is indeed a consumer complaint micro shop fraud case.

"Our micro store is a seller's tool without warranty.

We have given you a clear reminder before you pay, and do not interfere in your paction.

If you feel that you have any problems, you can consult with the seller. If we are suspected of fraud, we will verify the qualification of the seller. If it is true, we will do the processing of the store, and will provide you with personal information of the seller. You will handle it after you get the information.

Later we will optimize. "

Micro shop official micro-blog customer service so responded.

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< p > for this reason, Lin Yan, deputy director of the network supervision office of Lucheng industrial and commercial bureau, said that like the previous micro-blog marketing, the micro shop is still a new kind of thing and is in the forefront of the current law of the protection of consumers' rights and interests.

"Complaints about Taobao businesses are also more difficult to trace. It is impossible to safeguard the rights of businesses only by the identity card information and cell phone numbers provided by customer service provided by the micro shop platform, because the addresses of businesses can not be traced back.

We can only rely on public security departments to file for protection. "

However, there are also conditions for public security filing. Consumers may have to eat up their grievances for cases that can not be placed on file.

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< p > Cao Wangqiang, Secretary General of the association of electronic commerce, told reporters that the micro store is operated by Shenzhen Yun Shang micro store network technology Co. Ltd., Tencent has no formal payment channels yet, and the emergence of micro stores has filled the vacancy of WeChat marketing.

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< p > "it will cost one hundred thousand yuan to open a shop on Tmall, and the cost of Taobao shops is increasing. For many small and medium businesses, online shops can not afford to start. The emergence of micro stores has provided some outlets for these small and medium-sized businesses, which is of positive significance."

Cao Wangqiang said that because the micro store is at its initial stage, it is not familiar with people and has not yet formed its credibility. The circulation of the micro stores in Wenzhou is less than ten percent. With the improvement of the procedures and the advantages of low threshold and low cost, more and more small and medium businesses are expected to join in, thus leading to a blowout period.

He suggested that, because the micro shop still lacks the third party regulatory platform, consumers are seeking to facilitate the search for concessions, while also looking for regular business pactions to enhance their discernment ability and avoid black shops.

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< p > Miss Hu told reporters that although the product information in the circle of friends is very convenient, but the specific information such as the price, type, sales volume of the product can not be seen at a glance. "Now, as long as the link on the shop is on WeChat, it is a page of a shop after opening, all kinds of information are very complete, and customers can also place orders and payments immediately."

Reporters found that although many businesses have physical stores and Taobao shops, but also have joined the "micro shop" army, specializing in acquaintance marketing, and those who originally stationed in WeChat's small businesses feel "rely on".

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< p > > < a href= > http://www.91se91.com/news/index_cj.asp > Taobao shop > /a > high labor costs, promotion costs, and cumbersome, time-consuming product photo shoot and audit products. Feng Chao, who is engaged in handmade pastry production, says that there are no such worries: store threshold is low, no deposit is required, product pictures can be uploaded easily by mobile phone, and registered in a shop for a few minutes.

He said frankly that nowadays, business is a circle of circles, acquaintances with acquaintances, and promotion of micro stores to maximize the use of human resources. Secondly, zero cost, and the advertisements that can be done by fingers can also be used for small businesses that are just starting.

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< p > for this, businessmen have made a figurative metaphor. "WeChat small and medium businesses are free guerrilla teams outside the physical shops and Taobao stores. Because they worry that the sales of the screen is easy to be blackened by their friends, they always use the guerrilla style" map ", and the micro shop lets WeChat guerrilla detachment end the guerrilla warfare.

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< p > reporter experience found that users only need to download a "micro store" program on the phone, enter the phone verification code, ID card number and bank card binding, then they can open their own micro shop, the whole process takes only three or four minutes.

After the registration is successful, add goods and improve information, then you can send the information of goods to friends circle or micro-blog. After the buyer opens, they can directly trade, and the whole paction process is similar to Taobao.

In addition to the paction function, the micro store can also make daily statistics on daily orders, visitors and paction volume.

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