Shanghai Expects 11 Shopping Center Projects To Enter The Market In 2014.

< p > yesterday, the first Taiping Davies released the latest retail property market report. The total stock of Shanghai's < a href= "http://www.91se91.com/news/index_c.asp" > shopping center < /a > has risen to 6 million 200 thousand square meters.

In the next 3 years, the retail property market in Shanghai will continue to usher in a large supply. The total annual supply is expected to exceed 1 million square meters.

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< p > < strong > retail property supply continues to boom. < /strong > < /p >

< p > in recent years, Shanghai's < a href= "http://www.91se91.com/news/index_c.asp" > retail market < /a > has been changing rapidly, slowing economic growth, increasing supply of shopping centers, increasing difficulty of tenant bargaining, and even online shopping and Hai Tao are continuing to impact on the physical retail market.

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< p > First Pacific Davies pointed out in the report that in 2013, a total of 8 shopping center projects entered the market in Shanghai. The total volume was 717 thousand and 600 square meters, which increased by slightly more than 3.8%. in 2012. Among them, Yue Xing Hong Kong accounted for 44.6%. < /p of the supply area.

< p > by the end of 2013, the total stock of shopping centers in the city increased by 13% over the same period, rising to 6 million 200 thousand square meters.

Among them, the Jingan Kerry Center and Huaihailu Road iapm entered the market, making the core business circle stock grew 15.8% to 1 million 500 thousand square meters.

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< p > the supply of Shanghai's retail property market will continue to be strong. 11 new projects are expected to enter the market this year, with a total supply area of about 1 million square meters.

Only the supply of Pudong Expo and Putuo central region will exceed 200 thousand square meters.

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< p > and the annual supply of Shanghai's retail property market in 2015 and 2016 is also estimated to be around 1 million square meters.

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Jane P, the first Taiping Davies Market Research Department, said that online shopping is growing strongly, and new operation, promotion and payment methods emerge one after another. Shopping center owners need to deal with tenant mix, atmosphere building and technology application.

"In the future, the bottom rent level of retail property in Shanghai is expected to remain stable, and the possibility of substantial adjustment is very low. However, the new regional owners will give more concession on terms of lease so as to achieve a higher entry rate.

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< p > < strong > try more small tenant units < /strong > /p >

< p > Business Daily reporter noted that in the face of increasingly fierce competition environment, many shopping malls began to adjust. Apart from giving more food and lifestyle tenants, some owners tried to combine more small tenant units to increase the number of brands and create a shopping atmosphere.

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< p > take Xujiahui as an example. Since 2009, Xujiahui is the only core business circle whose vacancy rate has been kept below 1.5%. Because of the different location and different focus of customers in the business circle, the synergy effect has been magnified and the vicious competition between projects has been avoided.

Recently, some floors in the city of Mei Luo city and Hong Kong Plaza have been opened up after a sharp adjustment to increase the occupancy rate.

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< p > < a href= > http://gwj.sjfzxm.com > Mei Luo Cheng < /a > is one of the shopping centres most popular among young people in Shanghai.

In recent years, continuous internal adjustments have significantly reduced the proportion of electronic tenants (such as 100%) and introduced smaller categories of tenants to cater to the tastes of young people.

Although many new brands are not well known to consumers, their tonality is quite compatible with the psychological pursuit of young consumers.

After the successful pformation of the first floor and the introduction of a large number of Japanese brands in 2010, the city changed the structure of the 4 floor again, pforming the original electronics and electronics stores into a more diversified tenant combination catering, clothing and so on. Many brands first landed in Shanghai, including New Look, Think Kitchen and Lizarran restaurants.

At present, 5 floors and 6 floors are still undergoing internal adjustment. It is expected that a theater will be opened next year.

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Besides P, Pudong's Zhengda Plaza and Puxi Raffles square have recently adopted small tenant units in the adjustment. The original large brands such as Color Jeans and Sport 100 have been removed or moved to other areas.

This adjustment creates a richer shopping scene and helps the owners better control the tenant portfolio.

For tenants, the smaller area also reduces the cost pressure.

But this strategy needs a lot of high-quality clothing brand demand support, especially for most of the non central business circle.

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