Unclear Objectives Are Obstacles To Entrepreneurship.

< p > at the national level, after putting forward the idea of "comprehensive a href=" http://www.91se91.com "entrepreneurship > /a" and "entrepreneurship promoting employment" and introducing a number of supportive policies, what are the current situation of Gansu university students' entrepreneurship? What are the gains, lessons and doubts of these entrepreneurs? With these questions, reporters visited Lanzhou's entrepreneurial groups.

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< p > < strong > employment difficulty leads to entrepreneurial fever < /strong > < /p >

< p > real employment difficulties and low incomes have created entrepreneurial fever.

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Liu Fei, who is going to graduate in July than P, is now planning to start his own business.

She identified herself as a three difficulty group with migrant workers and urban disadvantaged groups.

Liu Fei believes that entrepreneurship is the only way out for employment.

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< p > Liu Fei said: "in 2013, the number of university graduates has reached 6 million 990 thousand, and is regarded as the most difficult employment season in history.

In 2014, there is still growth on this basis. It is expected that graduates will break through 7 million people and become the more difficult employment season after 2013.

Most of my teachers and elder sisters haven't found a job yet. Why should I lose my head in the talent market? "

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< p > Liu Fei's idea of starting a business is simple, opening a a href= "http://www.91se91.com/news/index_f.asp" > Jewelry "/a" franchise store.

Liu Fei said, "I have a lot of clothes on my own. Nowadays, women's clothing focuses on collocation and decoration. Different colors of clothes match their decorations, so that they can reflect their own styles. So the consumer group I am dealing with is all women.

As long as we look for the right goal, we can make some achievements in our own business. "

At present, Liu Fei has already met a ten square meter shop near Lanzhou University of Finance and Economics.

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< p > not only is the newly graduated college student doing pioneering work, but Chen Xia, who has graduated for 9 years, quit his job and started a small shop as his boss.

Chen Xia said, "my child will go to primary school soon, but the wages of our husband and wife will add up to five thousand yuan a month. After paying the mortgage, the rest of the money will not support the family expenses in the future. Instead of cling to it every month, it is better to go all the way, open a shop and make a boss for yourself."

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< p > according to the documents of the office of the leading group of Gansu employment work, in 2013, 100456 people were self-employed in the province through discount loans.

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< p > < strong > college students are less motivated to start business than middle-aged people < /strong > /p >

In the face of huge employment groups, the central and provincial governments have been actively promoting self employment for many years, which is regarded as one of the ways to solve the problem of employment difficulty. < p >

But like Liu Fei, a college student who chose to start his career by giving up his career choice is very few.

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< p > He Zichen is also a graduating college student this year.

For entrepreneurship, he said that he lacks confidence and motivation, and there are still many concerns.

He Zichen said: "from the national environment in recent years, the risk of self starting business is too great, especially those who have no experience, lack of vision and observation ability to start their own businesses like me are spoiling their parents' money.

My parents have given me a lot of money and hard work to give me a college education. Now it's time for me to repay them. If I start my own business and lose their pension money, it's my filial piety. "

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< p > reporters found that college students who shared similar ideas with him had a large proportion, while those who had a clear entrepreneurial attitude like Liu Fei had a sharp contrast with the large number of middle-aged entrepreneurs.

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< p > Chen Xia told reporters that after she quit her job, she opened a clothing store in Gannan Road, Lanzhou. After entering the industry, she found that most of the clothes shops around her were mostly similar to her age, because they were too low wages or could not find their favorite jobs to come out and start businesses.

Chen Xia said, "for us, the pressure of reality is the motive force that pushes us to start a business. We are not overwhelmed by the pressure of life. Who will be determined to quit work and do something that we are not familiar with? At the beginning, we are also feeling the stones across the river, watching more and more money borrowed, and anxious and hard to support.

But as long as I am willing to think about the research, there is a turning point. Now my clothing store has begun to make profits. I estimate that I will be able to repay the money I have borrowed for half a year.

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< p > the documents of the office of the leading group of Gansu provincial employment work show that in 2013, 23654 women and 52759 rural women arrived in the province through self financing business with interest loans, while only 3104 graduates from secondary and technical schools.

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< p > < strong > the target is not clear as entrepreneurial obstacles < /strong > < /p >

< p > lack of motivation for college students is another reason for their difficult employment.

College students like He Zichen are very common in college campuses. Family constraints, lack of entrepreneurial opportunities, and worries from families and themselves have led some college students to bury their entrepreneurial dreams quietly.

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At the same time, there is also a very crucial factor. P is not clear about the entrepreneurial goals of college students. It lacks fresh entrepreneurial ideas and is not fully aware of the market.

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< p > Gansu provincial employment work leading group told reporters: "in guiding the employment and Entrepreneurship of college students, the provincial people's social office, the industrial and commercial bureau, the Inland Revenue Department and the NDRC have corresponding supporting policies.

However, many college students have little understanding of entrepreneurship, and have not thoroughly investigated the market before they start their business, nor have they prepared adequately and lacked the necessary comprehensive qualities.

And blindly starting a business is just like hitting the egg and hitting the rock. It not only makes the funds lose, but also makes the entrepreneurial enthusiasm more vulnerable.

Some students simply do not understand the policies of supporting the business in the state and province. They do not know that they enjoy the convenience and preferential policies granted to them by the state and the province, and they increase their burden on their own businesses in an entrepreneurial way. This is also one of the factors that dampen College students' entrepreneurial enthusiasm.

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Lin Ke, Professor of economics, Lanzhou University, believes that colleges and universities should provide correct guidance and professional help for students' entrepreneurship. P

In addition to reforming the university teaching mode, colleges and universities should consider setting up entrepreneurial elective courses for students so that they can familiarise themselves with the entrepreneurial process before they start their business, and < < a href= > http://www.91se91.com/news/index_q.asp > > /a > industry and commerce, taxation and finance.

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