Winter Clothing Entered The Clearance Period To Counter Season Buying.

< p > now is the winter clothing clearance period.

Although the late cold air is frequent after the holidays, sales of winter clothing are still hard to see.

Reporter survey found that sales of winter clothing fell is a foregone conclusion.

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< p > < strong > half off < a href= "http://www.91se91.com/news/index_c.asp" > winter dress < /a > is still difficult to clean up < /strong > /p >

< p > yesterday, the reporter visited many shopping malls in Guangzhou, and saw that most counters were spring clothes and winter clothes.

Many clothing brands enter the end of the season, and the sales promotion is as low as half off.

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< p > the leaders of many shopping malls invariably say that the sales period of the winter clothing is golden before the Spring Festival, but the weather is warm and warm, especially during the Spring Festival holidays.

After the year is cold, < a href= "http://www.91se91.com/news/index_c.asp" > clothing discount "/a" is also low, but the customer's desire to buy has been weak, and the pulling effect on the sales of winter clothing is limited.

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< p > "although several hot winter clothes have been organized recently, it is difficult to carry goods, especially the thick winter clothes such as feather down, thick cotton and so on.

However, a href= "http://www.91se91.com/news/index_c.asp" > thin cotton clothing < /a > light weight down clothing is still selling well.

The head of a department store sighed, "the most important thing is weather. This year the weather is very awkward. It's not cold when it's cold. It shouldn't be so cold when it's cold."

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< p > a veteran in the industry sighed to reporters: "now, the attraction of the clearance period is not so high."

In the past, many customers would wait until the clearance period to buy again, but now there are many discount channels for clothing, such as Oteri J, online shopping, etc., and shopping malls are also frequently promoted during the peak season of sales, and the sale of goods during the sale period is not as popular as in previous years.

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< p > yesterday, Ding Yahui, deputy general manager of Xinguang department store, told reporters that in order to rush sales this year, the price was lowered earlier this year. At this time, the lowest was three to 55% off, but this weekend it will launch one to sixty percent off.

Another department store official said that this year's clearance discount is almost the same as in previous years.

"When the demand is not strong, the effect of low promotion is very small."

The person explained.

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< p > a number of shopping malls say that as of now, sales of winter clothing have fallen by 5% to 8% over the same period last year.

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P > strong > consumption hints < /strong > /p >

< p > < strong > half off can be used to "copy the bottom" < /strong > < /p >.

The discount for P is the lowest, and many smart consumers will aim at this opportunity.

Recommendation half off below can be released.

Avoid cheap goods at the end of the season.

Therefore, we must choose what we like and do not buy it because it is cheap.

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< p > industry also pointed out that for second years clothes are not out of date, at the end of the season, try to choose the basic style that is simple and easy to match.

Besides, it is also cost-effective to buy clothes for children at the end of the season, because children's clothing is not easy to be out of date, but we must master the number of yards.

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< p > < strong > men's heavy loading stock pressure is greater than /strong > /p >

< p > and the reporter understands that although it is not easy to sell, there is no significant increase in inventory.

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< p > a department store official said, "we want to organize a large winter wear sale, but we will cancel it because of insufficient supply."

The person also told reporters that customers may find that many styles are out of stock, but in fact they are pferred to the north for sale.

This year, the number of yards is relatively homogeneous compared with that of previous years.

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< p > Wu Zhenghong, Secretary General of Guangzhou garment industry association, also said that high inventory is an old topic.

Although the weather is bad for winter sales this year, the sales of winter clothing are not good, but the production volume of factories has also declined.

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Less than P, and even more, the manufacturers who are in charge of South market do not even make this season's clothing this year, but are selling past stock products.

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< p > a person in charge of a department store also told reporters that during the past two years, the clothing enterprises saw that the sales situation was not good, the production volume was being compressed, and the market changes did not cause too much pressure on the clothing inventory.

But for men's clothing, women's clothing, inventory pressure increased significantly, it is understood that there are individual men's brand this year's product sales rate to 30%.

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< p > clothing manufacturers have told reporters that this year the down jacket production enterprise inventory pressure is not small, and some down garments enterprises account for more than 50% of the total output.

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< p > < strong > industry analysis: the cold wave is late, the impact of electric business is less than /strong > /p >

< p > "when it's cold, it's not cold. It's not warm when it's warm."

Insiders pointed out that the main reason is that the late cold weather is not conducive to sales, coupled with the economic situation and the diversion of e-commerce.

Overall sales of winter clothing were weak this year. Sales of many brands of winter clothing dropped compared with last year.

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