Intertextile Fabric Exhibition: Fabric Aesthetics Creates Unique Image

< p > 2014 China International a target= "_blank" href= "http://www.91se91.com/" > textile < /a > fabric and accessories (Chun Xia) fair first moved to Shanghai. Spring, fashion, fashion, fashion and fabric are full of seductive keywords that collide with each other, emitting powerful force, turning the express train heading for spring, bringing positive positive energy.

< /p >

< p > design master Cai Yongjie once said: "< a target=" _blank "href=" http://www.91se91.com/ "> dress < /a > is the only place for most Chinese people and is the last place to realize self worth.

This is the real reason for the design of fabric. As the saying goes, "you can't be rich or travel, but you can't neglect the sky of your own natural, free life in the city."

< /p >

< p > because of its special material and properties, the fabric has always been the design element of "a target=" _blank "href=" http://www.91se91.com/ "designer" /a ".

< /p >

< p > no one can deny the importance of fabric aesthetics in the development of brand. This is not only the display of brand external image, but also the inheritance of design aesthetics.

However, the development of design culture seems to be "sleepy" in the flourishing Chinese fabric industry.

< /p >

< p > nowadays, clothing < a target= "_blank" href= "http://www.91se91.com/" > dress "/a" is no longer simply to satisfy some basic functions, it is more concerned about consumers' inner feelings, integrating into the connotation of culture, art and spirit, showing individual's unique taste.

< /p >

< p > the author obtained information from the 2014 China international textile fabric and accessories (Chun Xia) exposition. The exhibitors of various countries paid special attention to the local fabric design aesthetics, such as India fabrics, pure cotton, linen and silk, using the unique manual printing, batik and tie dyeing in the India and Pakistan area, and the traditional hand embroidery, silk inserting, nail bead, embedded sequins technology, the splicing of the big color blocks, the decoration of national patterns, and the display of India's fabric culture.

< /p >

< p > careful analysis of the strong reasons for foreign fabrics is nothing more than two aspects of hardware and software. "Hardware" is the production equipment, raw materials and production processes, and "software" is the product design.

At present, many of the hardware equipment used by domestic textile enterprises are imported from developed countries. It should be said that there is little difference or even no difference in "hardware".

The real difference comes from the "software" aspect, that is, the design of fabric products.

In the domestic market, counterfeit piracy and the protection of intellectual property rights are not perfect. Today, insisting on original design seems to be a bit of a loss, and this is also the reason why many domestic designers are hard to stick to original design.

Some fabric brands are also beginning to realize that the core of future competition lies in the competitiveness of design culture, and they are trying to create their own style culture.

For example, Ayilian costumes insist that Chinese and foreign artists participate in the original design of products, and discover the beauty and natural beauty of life with artists' eyes, and integrate the essence of Chinese and Western cultures into fabrics, so that the fabric can not only satisfy the function of use, but also conform to the aesthetic point of view, with artistic value, cultural elements and spiritual connotation, plus many handicraft ingredients and patent technology in the production process, which makes the brand have different stylistic features from other fabric brands.

< /p >

< p > actually, in terms of fabric and clothing, China has extensive and profound design background, such as Fu culture, strong culture, luxurious culture, environmental protection culture and so on. Of course, there are other cultures, such as elegant culture, Shun culture, etc. Although it has been valued by garment enterprises, it has not performed enough in fabric links.

< /p >

P, not only that, but in the application of science and technology, Chinese fabrics have made great progress, but they still hold the same posture.

< /p >

< p > "the change of fashion trend comes from the continuous innovation of fabric technology. The emergence of new technology is playing an increasingly important role in the field of fabric and clothing."

This is the consensus of fabric practitioners.

It can be predicted that in the future development, new fabrics will be widely applied, which is the result of competition in the fabric and garment market, which implies the trend of future fabric development.

For example, thermal underwear is the first garment industry to introduce new fiber fabrics. Although there are still many things to improve, the number of people who accept it is increasing. This is already a good market performance in the depressed environment of China's textile industry.

But the problem that needs to be squarely faced is that our current fabric and clothing production technology is relatively lagging behind, and has not yet been separated from the labor-intensive industries. The promotion of scientific and technological achievements is facing difficulties. Compared with the international standards, the gap will not change greatly in the short term.

< /p >

< p > because our fabric and garment industry has obvious advantages in the labor-intensive industry, but the obvious shortage in cultivating the core competitiveness and technological innovation of the enterprises makes us feel difficult in upgrading the industrial advantages. As the fabric technology content is becoming the premise of the fashion and quality assurance, the new high-tech clothing material will eventually become an important strategic means for the garment enterprises to stand out. The impact of the development of the science and technology fabric will be omnidirectional.

< /p >

< p > in conclusion, China's fabric design should have its own characteristics and brand, which can embody the history and fashion culture of Chinese clothing and create a unique image of Chinese people in the world.

< /p >