Close Shop Stop Loss Performance Retail Business To Enter The Electricity Supplier
< p > Mr. Zhu is counting the promotional revenue of department stores in the past year and the plan for this year.
"From some nodes, the short-term effect is not bad, but it is very difficult to compete with the electricity supplier or to re inviting business. Now, the sales of a target=" _blank "href=" http://www.91se91.com/ "> dress less than /a" is very difficult. The inventory problem is very big, and the food and catering is better, but this is not the main force of the department store. "
Mr. Zhu told reporters.
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Mr. P has been employed in foreign department stores for more than 10 years. His worries are very common among the peers. Under the high cost of all kinds of businesses, the electricity supplier is fierce, leading to difficulties in clothing sales as the main force of the department store, and some projects have high vacancy rate and even run away from the brand store. In this case, some retailers began to "pfer the bow" to seek new profit points, and some of them who were difficult to "turn around" were in a dilemma of losing profits or even losing money.
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< p > reporters compared with the latest 20 Retail Listed Companies in the latest annual report or bulletin in 2013, some 8 companies declined in performance, accounting for about 45%, and there was no shortage of huge losses. About 55% of the companies were profitable in the past year and increased year by year.
However, even the profit making companies have slowed down, even at the expense of closing stores.
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In 2014 P, how to pform the retail enterprises and embrace the Internet became a collective issue for the industry.
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< p > < strong > heavy load difficult load < /strong > < /p >
< p > "under the low consumption environment, in recent years, the high cost and the impact of electricity providers on traditional retail industry have been greatly affected, especially the sales of clothing products that can be replaced by electricity suppliers. The sales of clothing and clothing have fallen by 48%, so the traditional retail listed companies have been under great pressure in the past year.
The only gratifying food, especially fresh sales, is better.
Han Shanyue, director of Shanghai business information center, analyzed.
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< p > Nanning department store's 2013 annual performance reduction notice shows that the company's net profit attributable to shareholders of Listed Companies in will be reduced by 60%~80% compared to the same period last year. Its net profit attributable to shareholders of listed companies is 64 million 418 thousand and 400 yuan and earnings per share are 0.12 yuan.
Nanning department stores pointed out that the traditional department stores were impacted by the economic environment, policies and electricity providers. For this reason, the increase in promotional input resulted in a decline in gross margin. Meanwhile, the total cost of new stores was increased at the beginning of the opening period, and there was no profit contribution, and net profit decreased significantly.
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< p > well-known enterprises can not escape the fate of performance setbacks.
Parkson's 2013 annual report shows that the total sales revenue increased to 17 billion 481 million yuan, an increase of 4.3%, but the same store sales decreased by 1.8%, while the same store operating profit decreased by 15.1%, the pre tax profit decreased by 49.2% to 611 million yuan, and the total profits of the parent company decreased by 58.4% to 354 million yuan.
The lotus is still losing money. Its 2013 performance report shows that it lost 96 million 800 thousand yuan in the period, which is a second consecutive year of loss since 2012.
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The most serious decline of P is the Xinhua news agency. Its 2013 annual earnings report shows that the total operating income of the new year is 7 billion 380 million yuan, up 10.77% from the same period last year, but its operating profit loss was 127 million yuan, a drop of 174.12% over the same period last year. The total profit loss was 183 million yuan, a decrease of 191.18% over the same period last year. The net profit loss attributable to the shareholders of the listed company was 230 million yuan, up to 244.35%. compared with the same period last year. Xinhua reported that the loss was caused by a large loss in the operation of the stores in East China, and that the loss of the shops in East China and the shops with a loss of hope in Fujian province were dealt with more vigorously, resulting in a significant increase in the losses and expenses of one-time assets.
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< p > industry has pointed out that the growth rate of consumption in the economically developed areas such as the eastern coastal areas is obviously lower than that in the central and western regions. The department stores are greatly affected by the competition in the industry, the cost is rising, the impact of the electricity supplier and the restriction of "three public consumption" are very limited.
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By controlling costs, P achieved a total revenue of 6 billion 79 million yuan last year, up 4.92% from the same period last year, and the net profit of operating profit and profit attributable to shareholders of listed companies increased by 5.86%, 6.53% and 10.26%. respectively. The 2013 annual report of 600828.SH group showed that operating income of 2 billion 212 million yuan, up 3.06% over the same period last year, and operating profit 269 million yuan, an increase of 34.19% over the same period; the net profit attributable to shareholders of listed companies was 205 million yuan, an increase of 35.75% over the previous year, excluding non recurring gains and losses, an increase of 15.54%. < /p
At the same time, New World Department Store (00825.HK), BBK (002251.SZ), Chongqing department store (600729.SH) and so on last year's performance and profits have increased to varying degrees.
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< p > < strong > Guan Dian stop loss < /strong > < /p >.
< p > "of course, if it is to see fresh or sub a href=" http://www.91se91.com/news/index_cj.asp "> business opportunities < /a > retailers in the past year's earnings may be acceptable.
Han Shanyue pointed out.
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< p > Yonghui supermarket (601933.SH) is a typical example of big freshness. The company insiders say, as a livelihood enterprise, fresh food is a necessity and Chinese consumers are accustomed to buying fresh food every day, rather than consumers in Europe and America once a week, and the cost of producing fresh cold chain logistics is too high.
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< p > Yonghui supermarket 2013 annual report shows that the total business income during the period reached 30 billion 543 million yuan, an increase of 23.73% over the same period, a net profit of 722 million yuan, an increase of 43.46% over the same period, and a net profit of 721 million yuan attributable to shareholders of listed companies, an increase of 43.51%. < /p over the same period last year.
< p > it is noteworthy that almost 90% of the retail listed companies, whether the performance decline or growth, mentioned that the growth of the consumer environment has slowed down, causing the industry to suffer from loss of popularity, investment difficulties and high labor costs. Even a large number of businesses, including those with good performance, have to choose to close their stores.
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< p > influenced by the global economy and the pformation of its own economic structure, China's GDP growth rate continued to slow down to 7.7% in 2013, and the macroeconomic downturn directly affected the consumer market.
The total retail sales of consumer goods in China increased by 13.1% in nominal terms in 2013 (11.5% in real terms after deducting price factors), and the growth rate reached a new low of nearly 10 years.
According to the sales data of key circulation enterprises of Ministry of Commerce in 2013, the sales growth of department stores in 2013 was maintained at 10.3%.2013. The number of shopping centers and department stores entered the market caused a certain diversion of tourists, which led to the loss of tourists, the aggravation of pressure on main shops and even difficulties in attracting investment.
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< p > Nanning department stores pointed out that the volume of its local stores in Nanning dropped significantly last year.
Dong Bai group also encountered a problem similar to the loss of tourist resources.
Under the influence of passenger flow, electricity supplier competition and consumption slowdown, retailers are encountering bottlenecks in the management of shops. Some brand stores voluntarily leave the mall under the difficult load of high rent and low flow of people, such as the recent withdrawal of a large number of brand shops in the Huaihailu Road Business District of Shanghai.
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< p > chengshang group disclosed that the net profit of Nanchong commercial limited company decreased by 56.13% compared to the same period last year, mainly due to the 3 months of the 3 to 4 floors of the model Street store rental floor during the reporting period, resulting in a year-on-year decrease in rental income.
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< p > in addition, the increase in human cost has also led to increased pressure on shopping malls.
The China Chain Store Association, "2013 China's retail industry loss prevention survey report" shows that the average shopping center business needs 26 people to manage damage prevention, followed by hypermarkets for 25 people, and department stores for about 14 people.
With the popularity of human wages, many listed retailers have disclosed the pressure of rising labor costs.
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< p >, therefore, a large number of operators began to choose to stop shop and stop losses to control costs.
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< p > chengshang group has done fairly well in the past year. It even settled the arbitration litigation disputes with Pacific China Holdings Limited, and successfully recovered the property of commercial building in Chengdu and opened the spring shop of Maui department store.
Nevertheless, Luzhou Baita store, which is under the command of chengshang group, was closed in August 2013.
Baisheng group admits that its financial performance in 2013 was relatively weak. Among them, the flagship store in Shanghai was closed due to a large-scale renovation plan, and it also made preparations for the shop plan and the early termination of the lease contract.
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"P", which was not ideal for sale and economic environment, expanded slowly last year. According to the 2013 results announcement, only 5 new stores were opened during the period, and 2 Po life lotus stations were closed in May last year.
It is reported that a speech entitled "win win win - bee lotus 2014 preparations for the Spring Festival conference" speech shows that 18 of the stores owned by the lotus shop are in a state of loss and want to strip 8 loss stores to achieve the "beautiful performance" of listed companies.
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< p > < strong > how to embrace Internet thinking < /strong > /p >
< p > "pformation" has become a key word that retailers can not avoid.
After studying the announcement of nearly 20 retail listed companies, the reporter found that about 85% of the companies including chengshang group, Maui international, BBK, new world department store, Parkson group and Yonghui supermarket mentioned future or ongoing pformation, of which the operation of the electricity supplier and how to embrace the O2O mode became a hot topic.
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< p > PWC pointed out that the financing structure of retail enterprises is still highly dependent on short-term liabilities. The original enterprise prepaid card can alleviate the financial pressure to a certain extent. However, with the further standardizing of the prepaid card by relevant agencies, the prepaid receipts in the retail companies account for a significant decrease in earnings.
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"P >" in this case, retailers should find new ways of payment, on the one hand, to restore the source of tourists, and on the other hand, to reduce the payment shortfall of prepaid cards.
At present, the O2O mode enables Alipay or WeChat cooperation to become the first choice for many businesses.
Ding Liguo, a senior retail analyst, said.
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< p > recently, Alibaba's "3. 8 Taobao mobile life festival" has joined the five major retail groups, including Yintai business, Joy City, new world, Hualian and Wangfujing, to open up the retail consumption path of mobile phones, computers and offline, and jointly explore new mobile and electricity consumption mode.
The move has even raised some share prices of retail listed companies.
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< p > Daniel Chan, CEO, said in an interview that at the beginning, many entities were very resistant to the electricity supplier, but now the physical retail store must be pformed to embrace the 01833.HK.
"We can enter the electricity supplier ourselves, for example, Yintai is our own website, but it is impossible and impossible for the entity retailer to build a Alibaba. Therefore, we must cooperate with the electricity supplier.
We now have several interactions with Alipay, and online shopping through Alipay payment can bring popularity to stores, and also enable online operators to make profits.
Daniel Chan said.
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< p > New World Department Store annual report has revealed that it has tried to introduce O2O mode and open up new media channels, which together with Tencent Cai Fu Tong issued the new world department store "micro payment card" in October 2013. The card is a comprehensive card that combines membership cards, integral cards and prepaid cards. Users do not need to carry physical cards and cash when shopping. The card has been launched in Shanghai Pujian store and will be opened in other branches.
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< p > "O2O is a means, but for the physical store, the most fundamental thing is the essence of business, such as commodity differentiation, experiential services and so on.
The pformation of shopping centers to increase experiential items is commonly done by listed retail companies.
RET Durbin, director of Business Services Department, said.
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< p > Maui international disclosed that its store upgrading and pformation is accelerating the promotion of department store shopping center. In 2013, it upgraded and upgraded Shenzhen Dongmen store, Chongqing Jiangbei store and Zhuhai Xiangzhou store, and closed and renovated Qinhuangdao mall and Chengdu Wuhou shop.
At the same time, it will continue to introduce elements such as catering, leisure and other shopping centers to explore profitability.
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"P > a href=" http://gwj.sjfzxm.com "> New World Department Store" /a > ", it will continue to adjust the proportion of the cabinet and the leasing business format, in order to achieve greater operating efficiency.
In addition, looking at the relatively blank three or four line cities is also the next choice for the operators. The new world department store annual report reveals that it intends to actively enter the three or four line cities by means of output management services.
Its plan will increase the total floor area to about 2 million square meters in fiscal year 2016.
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