Can Alipay Wechat Win The Shopping Mall?

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< p > > a href= "http://www.91se91.com/" > Alipay < /a > and WeChat are fighting for a while in the taxi market. The fight against the online shopping mall has just begun.

No, Alibaba took advantage of the March 8th women's day to create a "3.8 Taobao mobile life festival" to win the cooperation between Yintai business, Joy City, new world, Hualian and five major retail department stores in Wangfujing.

On the WeChat side, it has just announced the opening of the payment interface to the certification service number, including businesses such as general merchandise, food, ticketing, etc., all of which can apply for WeChat payment. A WeChat POS is also being developed.

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< p > in the taxi market, the two giants were paying their own money, and the two diehard soldiers were fighting to fight.

The two giants are willing to spend money on money to grab customers. The purpose is to train users' offline payment habits and build their O2O closed-loop. According to this logic, the mall is certainly a battleground.

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< p > but things are not so simple. I recently exchanged with many department stores and found that they were not willing to rely on any Alibaba or Tencent, but more about the O2O pformation of the mall itself. Alipay or WeChat is also one of the channels.

Faced with these enterprises with strong resources, Alipay and WeChat want to plug in as an entry, I am afraid it is not so easy.

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< p > < strong > 1. first of all, the mall will maintain cooperation with a href= "http://www.91se91.com/" > Alipay < /a > WeChat at the same time.

< p > an interesting example is Wanda, the news of Wanda cinema's cooperation with Alipay was known to all of us, and we also made fun of the bet between Ma Yun and Wang Jianlin.

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< p > in fact, the real partner of Wanda cinema is WeChat, a personage of Wanda Wanda cinema reveals that Wanda cinema is working with WeChat on a small scale and the site purchase is directly paid by WeChat, which is much higher than that of Alipay.

For the previous cooperation with Alipay, the person said: "that is just a small activity!" and in addition, Wanda's KTV Wanda singer is also the partner of WeChat.

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< p > but at the end of last year, it was reported that Wanda Department store would access Alipay wallet, but no progress has been made yet.

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< p > New World department store has been working with WeChat last year, starting from the CRM system and membership system around the public platform, in October, it released the "micro payment card", which integrated the functions of membership card, integral card and prepaid card.

A new world department store manager, who did not want to be named, said that the reason why WeChat chose WeChat was more complementary with the new world department store because of its social attributes.

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< p > New World department store is starting to cooperate with Alibaba this year. The opportunity is Taobao mobile life festival in March 8th. Consumers can receive coupons online and enjoy online shopping preferences.

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< p > a similar example is Wangfujing department store. While working with WeChat, it also collaborate with Alipay through Taobao mobile life festival.

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< p > < strong > 2.. Next line stores are more willing to support multiple payment methods < /strong > /p >

< p > Chaoyang Joy City will start mobile payment in the two days of March 8th and March 9th, and test Taobao wallet checkout by mobile phone Alipay life festival.

Wen Juan, deputy director of the Promotion Department of Chaoyang Joy City, said that mobile payment will be temporarily implemented for two days, then shut down and then upgrade the system. As a result, Alipay will conduct follow-up negotiations with Alipay. If mobile payment is included in normal operation, many business details, including account period, refund and paction fees, need to be finalized one by one.

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< p > at the same time, Chaoyang Joy City and Tencent mobile payment cooperation is also in the process.

Wen Juan, director of the Promotion Department of Chaoyang Joy City, said that he will not sign any agreement with any other company. He will take the mobile payment port as a POS machine. Chaoyang Joy City will provide consumers with comprehensive payment options, and which payment method will be used by customers.

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< p > Alipay and WeChat all hope to occupy the cash register of offline shopping malls, but it is very difficult for them to ask the mall to cooperate exclusively.

The above new world department store insiders say they are testing mobile payment in a small area, supporting both WeChat payment and Alipay wallet payment.

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< p > a person familiar with Wanda said that Wanda is pforming the traditional POS system. In the future, it will launch a cloud POS system that can be compatible with all the mainstream payment methods, so as to achieve a closed loop between users and businesses in terms of membership, integration and verification. When it comes to WeChat, Alipay is still one of them.

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Under the < p > strong > 3. line, the mall should be a href= "http://www.91se91.com/" > O2O < /a > pformation. The key is not to pay < /strong > /p >

In the P interview, the offline shopping malls mentioned the pformation of O2O. Some people even called 2014 the first year of the pformation of O2O.

The so-called O2O pformation, in other words, is that shopping malls hope to reach consumers more easily through the mobile phone. What is shopping malls want? Bigger passenger flow and higher conversion rate.

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< p > Wen Juan believes that traditional retailers are actively trying to use the Internet channels to better meet customer communication and potential needs. Internet companies such as Alibaba and Tencent occupy huge network traffic. How to combine online advantages with offline businesses to form a O2O closed loop to create new business models is the hot spot of competition among all parties.

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< p > shopping malls make use of WeChat public account or mobile phone Taobao to release activity information to attract consumers to shop consumption. Ultimately, which payment method is not the key to consumers.

Moreover, if only a new payment method is added, the consumers may have the taste of early adopters, but in the long run, they may not be attractive enough. After all, there are scores or discounts for credit cards. What about Alipay and WeChat? < /p >

Less than P, the new world department stores believe that WeChat and Alipay are more likely to be more popular with consumers than shopping malls.

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