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8 Barriers To Website Operation And Entrepreneurship

2014/3/13 13:15:00 24

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1, website positioning problem /p >

website with ambiguous location or lack of location is easy to lose its way in the course of operation. The operation intensity is not in the direction of development. It has no time to look for direction and end up with exhaustion of resources.

(this is an early explanation of the ambiguous location of the website)

but in addition to having a clear website location, it is also necessary to refine the location, especially the vertical location of the industry. Usually, when the industry chain of some industries is relatively long, the operation of the vertical portal website is very dangerous. If we can calm down and divide the industry into market segments, we will improve the success rate of the project. If the target market is refined, we should expand horizontally and avoid any quick success.

Jason, the author of this article, put forward this point especially when he was planning the product news network. But because investors insist unilaterally, how the final development of the project needs time to be confirmed!

2, website maintenance problem

a lot of websites have absorbed a lot of content in the early planning, but neglected the maintenance ability of individuals (or teams). Finally, they had to reluctantly cut down the columns. At this time, it would be very likely to affect the early positioning, so that they would gradually lose their way in the later stage.

Some websites can't even wait for the content to be reduced. The team is already very tired. They exhaust their initial enthusiasm and then close the station to dissolve.

(this is an early explanation of website maintenance)

In July 08, Jason, director of operations of P, put forward a new viewpoint on website maintenance:

first, we need to reasonably estimate the demand for website content. The more the better, the better we must speak. We must reasonably cooperate with the team strength. According to experience, web site editors can publish about 30 non original articles every day, and each hyperlink packaging needs 30 seconds. Thematic relief and image processing packaging need 4 minutes, and so on. After the work is refined, the required hours are counted according to the number of websites, the number of hyperlinks and the weekly update frequency, so that the work and management of website editing can be more conveniently and reasonably distributed.

Then, according to the resources of the team, we can control the rationality of the increase of the channels and columns. Then, every three months, the statistical editing articles in search engine keyword ranking and background statistics click rate and the number of IP introduced, for some website editing quality low analysis reason and help, reasonable operation data statistics to strengthen team management, here is a set of closed website editing work management part of the content.

3, technology is no more than

for a commercial website, it should not have paid attention and the main energy to the technology. But the website technology constitutes the skeleton of the website. Whether it is server technology or software development technology, any small problem will bring a lot of trouble to the entire website, but it will lose the amount of visits and lose the market opportunity, so that it will be eliminated.

(this is an early explanation of website maintenance)

Jason in this sense, the proportion of senior technicians and technicians of the technical team is best 3:1, that is, every three senior technicians are equipped with 1 novice to ensure that the progress of development is not affected.

4, promotion did not catch up with .

positioning is accurate, maintenance is smooth, technology has passed, this website has basically no problem in operation, but this is not the purpose of building our website. Promotion is an important work at this stage. If we can not send the website to the screen of potential visitors, all the work we do in the early stage is all in vain.

(this is an early explanation for promotion).

Jason in the promotion aspect, the website promotion must be targeted and promoted according to the target market and target population of the website, because the promotion of many websites is large, but when the intensity of the promotion is slowed down, the flow will be drawn down. Obviously traffic is obtained from the promotion, but it can not form a sustained growth and inertia growth, because we do not really recommend the website to the target users.

why should we develop the target users?

in fact, the reason is very simple. When you agree with a restaurant or shop, you will naturally recommend it to your friends, which will gradually form a user friendly marketing effect.

, therefore, in the process of popularization, we should not only emphasize "quantity" but also "quality".

5, capital is not in place

apart from the personal websites made in spare time, the construction and operation of general commercial websites need to spend a lot of money. If the funds are not in place, the development plan of the whole website is impossible to achieve.

(this is an early explanation for the lack of funds)

in fact, when we plan projects, we should consider the scope of the funds and the creativity of the team. Why is creativity? Because we spend the same money but different people have different effects. We must learn how to use the funds properly. The amount of money may be clear after the project is started. This may not change temporarily, but we can grasp the flow of funds.

The success of a few million yuan, millions of investment in the final stone sea, the story of the Internet venture in the frequent occurrence of examples abound.

When will we be able to make rational use of capital?

Put in, recommend 30% start resources, 20% trial operation funds, when there is a problem, we have 10% of the funds to maintain project operation, quickly adjust the project problems, when the trial operation is successful, the market reaction is good, if the failure of the other 35% funds, it is really a failure, the commercial battlefield is so realistic, no one will pity you, someone asked how 5% money to spend it, others I do not know, but my choice is assigned to the partners who have been with you in the team, how many hours they have spent for you, and how much private time they sacrificed for the project, we should thank them well! Jason is inexplicable. People often say that entrepreneurship is also a gamble. I do not deny this sentence, and we should not put 100% of the chips in the gambling process.

6, the target cannot be reached .

before we build a website, especially commercial websites, we usually have expected goals and even phased goals. If there are problems in the operation process, we can not achieve the expected goal of the stage and make the development goals of the entire website far from being accessible. At this time, we should seriously analyze whether there is still a chance to save.

This is an early explanation of the impossible goal. In fact, in the fifth time, it has been said that we must prepare 10% of the adjustment budget for the project, because the problem is certain, but the method is always more than the problem. We have to believe that we have the ability to solve problems, but we need time and cost. So we must have prophetic opinions, but we can not consume the resources of the adjustment period without any delay. We must balance the trade-off between them as soon as possible.

in addition, Jason believes that the target is closely related to the location of the first websites. The location of the detailed website will reduce the cost of accidents in this respect.

In the event of such a problem, we should not worry about it. We usually do not need to worry about it. Usually we have not completed the goal, and then we will see the problem of capital. We will see if the website can generate short-term interests in order to maintain the ability of the website to continue to operate. We must not use the next stage of the budget, because the next stage of the budget will be even more short than the present stage, and we will force ourselves to solve the problems, such as giving up some interests and more investors' cooperation, or using human resources to exchange funds, (helping people build stations, renting servers, etc.), and maintaining these things when there is no better way to do so, so that we can have a chance to live! p

7, the team is not at heart. /p >

for a team, it is very common for a team to work together and work together all the time. When a real conflict arises, it is often a matter of responsibility for the website and shirk responsibility, or because of differences in the distribution of rights, this is the critical moment to test a website operation team. Here is an example: flying bird hardware network, interested friends can still search their stories online.

(this is an early explanation of team failure)

The problem of "P > Jason has also been witnessed, and the result has been dissolved. Unfortunately, because of that experience, I know better how to avoid this situation:

job responsibilities and personal rights and interests must be discussed at the company's first computer desk, and relevant agreements should be signed. Rigorous teams need to be filed by law firms to work together to ensure the team's psychological balance. Such projects can be successful, because entrepreneurial teams are often indispensable, and everyone shoulders heavy responsibilities. How a person's negative psychology can cause an inestimable impact on the project.

It is the way to pick coins in such an imprecise way that it will always be better than not, otherwise the team will get into endless discussions, and it is very easy for the team to get into a discordant mood when debating. A team should attach great importance to communication. Do not rely on tacit understanding. We must believe in deep communication. For example, when I often explain the contents of the page with programmers, I will ask, "do you understand?" "where is the key?" solving the problem of rights and obligations is the problem of team disagreement. We must formulate a set of decision making methods, such as voting, one person's decision and third party's decision.

8, the problem of profit mode /p >

may be the previous author has neglected that every project needs profit mode, which is a very important link.

Jason usually tends to profit from long-term operation and pays more attention to customer experience. If we fail a project, we can create second opportunities. This is a failure, not a human failure. But if you lose your reputation in the short term, it will always leave a bad reputation. It will become a problem if you live in this industry. It will be a problem if you go to the prison gate. So we should be responsible to every customer. We should not profit by using dirty tricks such as fraud and clicking. We should make good use of the website and provide valuable information or services to users and customers.