After 80 Business Story: Open Shop 1 Years To Sell 30 Thousand Pairs Of Shoes

Born in 1984, Li Guofeng was born in 1985. He is a typical young generation in the eyes of many people in 1985.

The two young people from different cities met in Wuxi, and then opened a shop on Taobao: a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" franchise store, specializing in the sale of male a href= "http://www.91se91.com/" target= "_blank".

In a short year, the volume of the new store reached the crown level, and sold 30 thousand pairs of shoes in one year.

They say they are ready to build their own "ideal state" in Wuxi.

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What is p? What makes two young people from other countries want to fight in Wuxi? What makes them insist on going to the end of the road? A few days ago, he spoke to reporters with the high and low rate of Li Guofeng and his business.

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< p > < strong > the first list has been waiting for a week < /strong > /p >

< p > I am a Lishui native in Zhejiang. When I arrived in Wuxi in 2005, I worked in the famous shoe industry of Chong an temple.

I also met Li Guofeng at that time. He is from Yancheng.

Because I was a "moonlight clan", I felt a little embarrassed for some time, so I decided to change my job.

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During P, I went to Changzhou, opened a small shop, and worked as a web designer, but they were not very successful.

At the end of 2008, I went to Wenzhou to do a market survey for a shoe company there, and I began to familiarise myself with the shoes, and even began to design myself after some time.

I felt familiar with this line and sprouted my idea of starting a shop.

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< p > but the rental of Wuxi's Chong an temple is too expensive. I'd like to start with the shop.

I called Li Guofeng because he used to run an online shop and sell children's clothes.

He promised very quickly, so let's go.

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< p > in fact, opening a shop is not as simple as we would like to think. Now it's harder than opening a physical store.

For example, I didn't leave the house for three days or three nights, but basically I didn't sleep.

In this way, Li Guofeng and I probably spent more than a week fighting, and finally opened the shop.

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On the day of "P", the two of us stayed at the side of the computer all the time, and did not dare to walk away. We were afraid of missing the list. After a week's stay, we heard the first bite. At that time, we all jumped up, and there was no way to describe the happiness.

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< p > < strong > no matter what day and night you are doing, you may be afraid of missing the list of < /strong > < /p >.

< p > because I still have a job in Wenzhou, I have been guarding Li Guofeng most of the time in Wuxi.

But for all two of us, overnight work is normal.

As long as I finish my work in Wenzhou, I'll drive back to Wuxi even at six or seven in the evening. Basically, it's two or three o'clock in the morning. I have breakfast in Wuxi and dinner in Wenzhou. This is normal.

In the past year, I have been driving 50 thousand kilometers back and forth between Wenzhou and Wuxi.

Li Guofeng is also very hardworking. He goes to bed at one or two in the morning, even if it's early. He has to rush until three or four o'clock every day.

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P is not a business in the middle of the night, but we usually do a good job of getting the list we receive all day, and ensure the time and quality as much as possible, so we often have to go to this point.

Of course, you can do it slowly, but we are worried about missing, or behind the list too late to catch up, even if missing a list, it will give us a long time to feel distressed.

I always remember the day when I received more than one hundred bills for the first time.

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P, you know, in the first few months of the month, we had about ten sheets a day, and we felt satisfied.

By the time of November 11, 2010, we suddenly received more than 120 bills, which was called excitement.

That day, we worked all night, and no one felt tired.

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< p > < strong > experience is always learned in the lesson < /strong > < /p >.

< p > last year, at the end of last year, our business got better, and at least 100 of the list was maintained every day.

At that time, whether inventory or manpower began to appear cramped.

So we moved from one room to one room to a house with two rooms and one hall, and now we have moved to a villa.

The first floor of the whole villa is warehouses, our regular stock shoes are generally between 3000 and 5000 pairs, and 6 employees are invited.

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Less than P, the money earned in this year has been invested in expanding business.

I didn't think I had any problems with my business, but recently, when business became light, I found myself too many shortcomings.

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< p > first is blind expansion, and the development situation is underestimated. The result is now a lot of inventory.

Secondly, the use of propaganda input is not enough.

For example, we spent a lot of money in Zhongshan Road to rent a billboard, and only wrote four words of welcome on it. Do you think it's a waste of money? We spent hundreds of millions of dollars in propaganda.

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< p > but it also makes us realize that business is not as good as it is supposed to be. Many experiences are drawn from lessons. The most important thing is to learn to eat wisp and learn wisdom.

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