"Seven Day Right To Regret" Forced The Pformation Of The Electricity Supplier

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< p > in the era of life becoming more and more Internet, online shopping has become a hot topic of discussion in 3. 15.

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< p > China's online retail market data monitoring report 2013 released by China's < a href= "http://www.91se91.com/" > Electronic Commerce < /a > Research Center. In 2013, the scale of China's online retail market reached 18851 billion yuan, an increase of 42.8% over the same period, and more than 50% of the express industry's revenue came from online shopping.

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< p > but with the growth of online shopping scale, the complaint rate of online shopping is rising correspondingly.

Take Shenzhen as an example, according to the data released by the Shenzhen Municipal Council, there were 16098 complaints and complaints on Internet consumption (e-commerce) in Shenzhen in 2013, an increase of 84.93% over the same period, including 60% of online shopping complaints.

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< p > the increase of complaint rate of online shopping also promotes the perfection of relevant legislation.

After this year's "3. 15", the new version of the consumer protection law (hereinafter referred to as "consumer law") will also be formally implemented.

It is worth noting that the new "consumer law" has also carried out relevant norms in the field of online shopping, in which the demand for online shopping "7 days return" is mentioned.

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< p > < strong > "placing orders is easy to return goods difficult" < /strong > < /p >

< p > "placing orders is easy and difficult to return" has always been the problem of consumers being criticized by the consumers in the rapid development of online shopping scale.

Over the past three years, there has been more and more promotional campaigns among major e-commerce providers. Users have placed orders more and more easily, but the threshold for returns has also been increasing.

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< p > reporter found that some e-commerce providers have adopted different restrictive measures in the return policy.

For example, when a household appliance manufacturer stipulates that the same user can purchase more than 2 items of the same commodity on a user agreement, he will no longer enjoy no reason to return the goods.

There are also electricity providers, such as power, mobile phone, digital and other categories have also adopted the prohibition of no reason to return the provisions.

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< p > the "hard return" reflects the impetuous style of the domestic electricity supplier's "great leap forward".

In the past three years, the major electricity suppliers in China are struggling to build up their services, but seldom consider the service capability after the order generation.

Electric business practitioners told reporters that the average rate of return during the promotion period was 3 times that of other periods.

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< p > Li Chengdong, an e-commerce analyst, believes that under the absence of an effective supporting service system, the more orders for domestic electricity suppliers, the more the returns will be, and the operating costs will increase accordingly.

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< p > under the sharp increase of operating cost, some electricity suppliers try every means to improve the threshold of return.

But in the long run, it will also affect the reputation of the electricity supplier itself.

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< p > < strong > > a href= "http://www.91se91.com/" > electricity supplier < /a > positive response < /strong > /p >

< p > according to the reporter, the two domestic electricity giants Alibaba and Jingdong mall, which are about to be listed, have begun to respond positively to the relevant requirements of the new consumer law.

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< p > a Alibaba official told this newspaper that the Amoy trading platform, including Tmall and Taobao, had been stipulated and implemented in accordance with the relevant provisions of the new "consumer law" and the network paction management Ordinance.

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< p > at present, a "7+" style logo is beginning to appear on many pages of Taobao.

Alibaba said that the logo said that even if consumers began to buy orders from more than 7 days, they could still enjoy the "return service".

At present, more than 7 days of goods returned have been covered by 3 million 860 thousand items.

In addition, nearly 15 thousand Taobao sellers voluntarily commit themselves and apply for a 15 day return service.

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< p > as early as January this year, Jingdong has also launched a new "consumer law" from its own category, while Jingdong's open platform business will be implemented step by step after receiving training from Jingdong.

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< p > Zhao Zhanling, a legal personage, said that in addition to the requirements for the return of goods, the new consumer law also stipulates the joint liability of the network trading platform, which is mainly aimed at the open platform.

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< p > but for some consumers who are returning goods maliciously, a Alibaba personage said to the first financial daily that Taobao's existing return process can basically safeguard the legitimate rights and interests of buyers and sellers. Sellers can return the operation process if they have doubts.

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< p > < strong > electricity supplier pattern change < /strong > < /p >

< p > with the upgrading of online shopping service requirements and the formal implementation of the new consumer law, Ali, Jingdong and other large business platforms will have enough space to optimize their capital advantage, but the domestic small and medium vertical electricity providers will undoubtedly increase their pressure to survive.

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< p > Li Chengdong believes that Jingdong has been investing heavily in logistics and other infrastructure services in the past few years. It has the end to end service chain foundation of warehousing, distribution and so on. The introduction of the new consumer law to a certain extent caters to the competitive advantage of Jingdong, and for the Sellers on Taobao platform, it may increase the operating cost of 1~2 percentage points, but it also helps to self purify Taobao sellers' ecology to a certain extent.

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< p > however, the promotion of online shopping service requirements will have a greater impact on the vertical electric business of < a target= "_blank" href= "http://www.91se91.com/" > dress /a > a target= "_blank" href= "_blank" > shoes category.

At present, the average return rate of domestic clothing and footwear vertical businesses is up to 10%, and most of such electricity suppliers are mostly channel types. Under the low price competition environment, the profit margins of channel providers themselves are not as good as 10%. Once the 7 days are strictly regulated, there is no reason to return the goods. This part of the cost will bring enormous pressure to such electricity providers.

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< p > Lu Zhenwang, an e-commerce analyst, said that the most important impact of returns on the electricity supplier is "reverse logistics". From the perspective of service chain, it is necessary to pick up goods from users, then classify the goods, and then put them on warehouses and shelves, including the modification of the financial data of the back-end system, which is not human cost.

From this perspective, it is much more expensive to replace a product than to sell it.

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< p > however, the promotion of online shopping service is an unavoidable requirement and trend.

Li Chengdong believes that the development of domestic electricity providers has been 10 years ago, mainly before the expansion of category and infrastructure construction, and the next 10 years will be a stage to satisfy their own ecology and strengthen the comprehensive service capability.

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