There Are Four Special Stores That Can Be Opened At 50 Thousand Yuan.
1. Baby souvenir shop
According to the statistical bulletin issued by the fifth national census, about 17 million 500 thousand newborn babies are born every year. Data from relevant research companies show that the mainland's mother infant market has a market scale of about 80 billion yuan a year, and infant souvenirs are one of the branches of the market, and the market prospect is quite broad.
Investment skills
Popular baby souvenirs in the market include: hair pen, fetal hair painting, hand and foot show and so on. The fetal hair painting is a combination of the baby's cute and lovely cartoon and its cartoon. The hand and foot show is to print children's small hands and feet, and pour them into three-dimensional models with polymer materials. With all kinds of cartoon pictures and parents' blessings, children's fingerprints and palmprints are clearly discernible and have high family commemorative significance. These products vary according to their materials and prices.
The use of quality and preferential service can create word of mouth effect. If we want to win more customers, we must first provide more convenience for our customers. For example, the established area can provide free door-to-door service; cumulative consumption can provide a certain degree of value for goods and services; it can also be contacted with paediatric experts to provide free child care consultation for target customers. All these can improve customer's trust and loyalty to the product.
In addition, customers are most concerned about whether their hair will be mixed with other things or mixed with others. Therefore, we must strictly manage the process, numbering, archiving and archiving can allow customers to participate, while undertaking the credibility of products.
Shop location
Such stores generally choose to be in large hospitals, especially women's and children's hospitals. It is best to have large communities near them, so as to facilitate centralized marketing. The way of publicity is to implement the one-to-one marketing method of distributing brochures. For example, when a salesperson sees a parent holding a child, he does not talk about making souvenirs first. He can start with the "hairdressing" and narrow the psychological distance from the parents. The best time to distribute the information to the hospital is between 6 p.m. and 7 p.m., which is the time for the parturient to eat and visit the family. The success rate will be relatively high.
2. "Simulation doll" store
A simulated Doll "simulation doll doll" made in 2005 according to the appearance of the child himself was launched in Guangzhou in 2005, which immediately attracted popularity. Many big cities have also seen this business opportunity. The simulation doll doll and the Bobbi doll are different, it is more personalized, because it is produced by the imitation of the "little owner". Its main consumption objects are children aged 1 to 14. The products are mainly divided into two specifications: one is the "baby treasure" from the age of half to 2 years old, the size is 20 inches; second is the "baby treasure" of 3 to 12 age group, the size is 23 inches, and the retail price is 1280 yuan and 1380 yuan respectively.
Investment skills
The production of "doll doll" is not complicated. First, the face and physical features of the "small customer" are photographed with a digital camera. Then, according to the requirements of the customer, we design the manufacturing plan, and make a combination of clothing, accessories, and common products, and then make the customer adopt it. "Simulation doll" is specially tailored and can only be sold once. But just like his little master, the "simulation doll" will produce a series of consumption, such as all kinds of fashionable clothing, supplies, small furniture, vehicles and so on. Each "simulation doll" usually has more than 10 years of playing time. Therefore, in order to get a continuous consumption return, professional quality and family friendly service are of vital importance. For example, regular telephone return visits; timely game plans; preferential policies for repeat customers, such as buying children's clothing accessories, VIP VIP cards, etc.
Shop location
The high-end positioning of "Bao Bao" determines that it must be launched in the way of image franchised stores, so the location of shops is very important. For example, the "treasure house" in Guangzhou is chosen at the junction of the old and new urban areas of Yuexiu District North Road, adjacent to the numerous Yuexiu parks and children's activity centers on the other side of the city, and the high-level commercial and residential buildings on the other side of the new town. Soon after its opening, it attracted a large number of target consumer groups, proving the great impact of site selection on the speed of information dissemination.
3. Urban boubo boutique
Bobo is the most fashionable group of modern cities after hippise and yuppies. They are highly educated and highly paid. They are the elites of the modern new economic society, but they are longing for freedom and detached "pleasure in consumption" in leisure and spiritual life. Their consumption characteristics are manifested in two aspects: they attach great importance to the "texture" of material, and believe in the scope of economic capacity that they can afford to return.
Now some small shops specializes in selling cloth, slippers, ornaments and other daily necessities for the Bobo people. The price of these articles is very high, and a pottery cup is worth tens of yuan, but Bobo is still willing to buy it.
Investment skills
First of all, operators should have a "Bobo" vision. Only in this way can we communicate with customers and understand and guide their needs.
Secondly, the classification of goods should be meticulous and tasteful. "Bo Bo" is actually a way of life. It is a special consumption that covers the mass consumption field. A single shop can not involve too many kinds, and can choose a certain type of market segments. For example, only 10 of the 100 cups in the cup are boutique. You must find the 10 ones. Many shop owners are choosing goods from Hongkong, Taiwan and other places to ensure quality. Finally, the maintenance of tourist sources should be excellent. Ensure shopping atmosphere free and leisurely, eager to sell and loudly bargain should be avoided.
Shop location
The boutique shops are simple and bright, and the location is crucial.
1. The rent should not be too high. Boutiques do not sell necessities such as food and clothing, and market segmentation is also very narrow, so the amount will not be large, so the cost of rentals on each commodity is relatively high.
2. Location should be noisy and quiet. The values of the Bobo people decide that they do not like to "get together".
3. The shop itself and the surrounding environment must have a grade.
4. Auto accessories shop
The sharp increase in the number of private cars has led to the continuous warming of auto accessories. Many drivers, especially female drivers, are willing to spend hundreds or even thousands of dollars to decorate their cars. A considerable proportion of the car owners want to have a beautiful and personalized car. There are many business opportunities to be excavated in auto accessories shop. Perfume, dolls, steering wheel covers, cushions and so on have great market demand.
How to invest in automobile accessories shop? Service is very important, try to create a warm feeling for customers, because nowadays customers have higher requirements for services.
Investment skills
Before investing, it is necessary to carefully analyze whether the area or the lot is suitable for car accessories shops, including whether someone has opened similar shops and avoid duplication of investment, must take into account the location of vehicle ownership, whether the number of cars can be allowed to open shop here; then investigate the consumption ability of the vehicle owners in the area, analyze the level and wage level of the vehicle owners, and the consumer characteristics. If many of these people consume more conservative or do not care about consumption, investors should consider repeatedly and invest in the most confident circumstances.
As for whether to open shop or choose franchising? For those who are well aware of the market, it is not a wise move to open a shop with individuality and unfettered ties. But for those who have just touched on auto accessories shops, it is more wise to join a brand store, not only to solve the worries of the source of goods, but also to buy products that are absolutely cheap, but also to avoid some advertising.
Shop location
Generally speaking, automobile accessories shops usually choose the sections and areas with convenient traffic and more crossroads. This is more convenient for customers to drive directly to the store to purchase and attract customers' eyes to the greatest extent. The shops of personality and fashion will also attract many cool people to come and buy in downtown area. In short, careful choice and careful comparison.
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