Shop Guide: How To Open A Good Store

Running a good shop is not a simple matter. Whether you open a shop or open a shop, there are some skills to note:

1, comply with the store business circle.

For a shop, the choice of the store site will directly affect your future business performance. Therefore, the most basic consideration is to choose the suitable location and business area according to the industry and business policy you are going to run. At the same time, because of some objective reasons, it may also be suitable for a certain industry, but now it is not always appropriate. At this point, the shopkeeper has to consider changing or changing the store as soon as possible.

　 2, suitable for target consumer groups

Before opening a store, you must conduct a detailed market survey on the age, income, sex and occupation of the customers you choose, and then set up shop and design principles based on these findings.

3, effective publicity.

Some shopkeepers just sit there and wait for business when they open their stores. This is called "business man". In modern society, this kind of consciousness is very dangerous. We must strengthen consumer advocacy and arouse consumers' desire to buy. Especially in the main street shops, the design must be attractive.

　 4, storefront design

Less surrounding the environment and atmosphere is very important, directly related to the impression of consumers on your shop, related to the performance of your store. Therefore, in designing, we must design according to the characteristics of our products and the characteristics of the target consumer groups. In particular, we should pay attention to the design of passageways, do not have too many roundabout surround, and let customers visit all products unconsciously. Where there is a channel, we should design something that attracts customers and make the disadvantages more favorable. Besides, do not let customers feel handicapped in display or front desk design.

　 5, effective display of commodities

Commodity display is very important. If we can make customers clear at a glance, easy to pick and buy, it will promote sales. Therefore, display goods should be properly classified and placed neatly, so that consumers can easily find products they want.

　　 6, increase customer shopping pleasure

Nowadays customers are no longer satisfied with buying only the goods they want, they also enjoy the pleasure of shopping. Therefore, in designing shops, we should pay attention to the decoration of service attitude, color and lighting in addition to considering factors such as format, scale, customer class and display.

　 7, pay attention to the efficiency of selling

Store design should take into account the promotion of trafficking efficiency. From the beginning of the reception of consumers to the packaging of goods, the collection of goods and so on, we must give the salesmen appropriate space for activities so that they can be carried out quickly and effectively. In addition, commodity replenishment and inventory must be institutionalized.

　　 8, decoration must be changeable.

At present, most shops are almost solid buildings, so it is very difficult to transform them. Therefore, the equipment or structure of the shop should be designed as timely as possible to select materials or designs with high variability and timely changes. In order to win, many competitors tend to work hard in decorating and invest a lot of money. Decoration is very necessary, but if there is no plan, blindly do it, it is not advisable. After all, for shops, any investment is to seek better returns. Therefore, we must be cautious when investing.

　 At the same time, the following tips should be kept in mind.

　 Tip 1: don't blame the salesperson or quarrel in front of the customer. This is like asking the customer to order.

Case: Mr. and Mrs. Wang rent a facade near the residential area, selling computer consumables. The residential area belongs to the upscale residential area. There are many people with computers. Besides, there are two schools not far from the door. From the geographical point of view, there should be strong tourist sources.

Business was good at the beginning. However, because Mr. Wang and his wife often quarrel, and several times are in the shop, making new customers puzzled, and familiar customers are very embarrassed, so business is slack. The wife thought that Mr. Wang had no stock in stock. But Mr. Wang thinks it's all because she always faces business and frightens customers away. Such quarrels often happen in stores, and customers are too scared to come back.

Tip 2: customers who spend only 1 yuan often have more influence on your business than the customers who spend 100 yuan.

Case: Sellers tend to be courtesy of customers with high purchase amount, while those with small purchases are coping with it. However, customers with large purchases often seldom visit. Customers who often come to buy small items are the regular customers that you should take. He doesn't buy much every time, but because the number of visits is frequent, the cumulative purchase is not low.

　 Tip 3: never look at customers constantly.

Case: Xiao Li has always been afraid of entering the drugstore which is only a dozen steps away from home. Its facade is very stylish and its shelf design is open. It belongs to a typical drug supermarket, and the salesperson is very enthusiastic.

But the problem is just "very enthusiastic". Whenever customers enter the hall, the counters on the door will continue to attract voice, and ask, "what medicine to buy," and "what's wrong with your body"? Even if you have bought one of them, they will introduce another one. On the way out, a salesperson will give you a leaflet, saying, "go back and take a look at it, and look for it." when you see it, you will find that it is not a slimming medicine.

　　 Tip 4: don't wait until the goods are sold out before you go in.

The shortage is actually suggesting that customers should go to other places to buy. If they are out of stock, they can tell the time of purchase, and leave the phone number and address of the customer, then deliver the goods to the door, which will make the customer feel your sincerity.

Tip 5: constantly beautify the display of goods, especially to make full use of large windows to attract people's eyes.

Case: there are two grocery stores running on the same street, and the business is equally matched. The two bosses are friendly and friendly with the residents of the community, but the business situation is quite different.

A good grocery store adjusts its products every 35 days, and customers come back to think that they have entered the new product. Then we need to make good use of the windows of the shop: they turn the window into a large piece of glass, often change posters, and put some electric toys, dolls, fluffy toys, or the food bags and beverage bottles made by ourselves.

Another bad business is that goods are placed at random, without adjustment or creativity. There is a lot of ash in stock. No wonder business is cold.

Tip 6: pre sale flattery is better than after-sale service.

Case: a few years ago, Mr. Zhang's elder sister wanted to buy a video recorder and ask him to help him. Coming to a familiar "fame" electrical appliance store, the boss was very enthusiastic and tried to recommend a new Toshiba VCR to him. However, "Toshiba" moved home and found that there was no video interface compatible with the old TV set. Mr. Zhang's elder sister asked for a refund. However, when Mr. Zhang returned to fame, he saw another face of the boss. The boss refused to change the product on the grounds that the product had already been opened. The attitude was completely different from the previous one, making Mr. Zhang angry. Finally, under the threat of quarrel, Mr. Chang spent more than more than 200 yuan to get a video recorder matching the old TV set. So many years later, he continued to hate.

　 Tip 7: take customer's blame as the voice of Buddha.

Case: the general manager of a supermarket often instills "a lot of initiative to listen to customers' opinions". Only when we hear the criticism of customers can we find our own shortcomings and shortcomings. Because we can only make money if we meet the needs of customers. Arguing with customers will make you lose a mirror when you lose customers.

　　 Tip 8: children are shops forever "God of wealth".

Case: when McDonald's just entered a county, its business was not so popular today. In order to stand in the county, McDonald's has enough money on children: launching children's packages, giving toys and giving coupons; organizing various activities; letting children who come to dinner learn children's dances and ballads; setting up children's playground facilities in the store. As a result, the root of McDonald's has been plunged into the hearts of the local youth, so that they will never forget it and become an ardent customer forever.

　 Tip 9: under certain circumstances, some goods deliberately make their clutter attract customers.

Case: a multimedia company in Guangdong has a special counter in some bookstores and software stores, software is sold in flower cars. Every time a customer passes a float, he finds that the colorful software on the car is very attractive, which is in sharp contrast to the well ordered books and audio-visual products in the bookstore. Many people will be puzzled and asked: "how do not shun?" the answer is: "this will attract people and create a sense of freedom.