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    The Implementation Of The New Consumer Electronics Business Is More Difficult.

    2014/3/14 13:25:00 16

    New Consumer LawElectricity SupplierShopping Mall

    < p > in January 1st this year, Jingdong mall took the lead in saying that it would try < < a href= > http://www.91se91.com/news/index_q.asp > New elimination method > /a >. The bill, which was revised in October last year, will be formally implemented in March 15th this year. < /p >
    < p > the new consumer law has a more specific definition in the concept of "online shopping regret right". Besides digital goods, fresh and perishable, subscription periodicals and other special categories, consumers have the right to return products within 7 days from the date of receipt of the goods. Before that, a large number of return interpretation rights were mainly owned by the online shopping platform. Some electricity providers even took some measures to improve the threshold of return, thus affecting the online shopping experience. < /p >
    < p > more than a dozen people in the industry say that the implementation of the new consumer law has increased the operating cost of the electricity providers to some extent, which will make the already struggling SMEs survive even harder. < /p >
    < p > 2013, the scale of e-commerce transactions in China is expected to exceed 10 trillion, of which the total retail sales of online shopping is expected to exceed 1 trillion and 800 billion. According to the statistics of the Ministry of Commerce, from 2006 to 2012, the average annual growth rate of domestic online retail sales was nearly 99%. < /p >
    < p > but behind the rapid growth, it is also accompanied by the good and bad interconnections between e-commerce platform and consumer online shopping service. "Placing orders is easy and returns hard" affects the healthy development of the entire electricity supplier market. < /p >
    < p > < < a href= > http://www.91se91.com/news/index_s.asp > > electricity supplier < /a > adopted different restrictive measures in return policy. According to the reporter's investigation, more electricity providers have also adopted the prohibition of no reason to return goods such as power and mobile phones. < /p >
    < p > Zhao Zhanling, a legal personage, said that in addition to defining the right to regret online shopping, the new consumer law also stipulates the joint liability of the network trading platform, which is mainly aimed at the open platform. < /p >
    < p > but Zhao occupation also said that the current competitive environment of domestic electricity suppliers is more sinister, and is often full of "malicious returns" with the purpose of combating competitors. But the criteria for identifying "malicious" behavior are not transparent enough, and this is also a defect in the new consumer law. < /p >
    < p > Li Chengdong said that the implementation of the new consumer law will accelerate the polarization of domestic electricity providers. < a href= "http://www.91se91.com" > Jingdong < /a >, Tmall, Tencent electricity providers and other larger business platforms have enough room for optimization under the capital advantage, but for the domestic small and medium-sized vertical electricity providers, it will undoubtedly increase their survival pressure. < /p >
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